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Bathtub Trays product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
8,339
This insight is based on the data from the best seller products. The top 5 of them are:
Bathtub Caddy Tray for Tub,Foldable Bamboo Bath Table Tray with Book and Wine Glass Holder, Expandable Bathroom Accessories with Free Soap Dish Suitable for Luxury Spa or Reading
B09KZGLLLW
Luxury Bathtub Caddy Tray, 1 or 2 Person Bath and Bed Tray, Bamboo Bathtub Tray Expandable, Bath Tub Table Caddy with Extending Sides - Free Soap Dish
B01C4IS4Q2
Bamboo Bathtub Tray Bath Tub Caddy with Expandable Handles Wine Glass Phone Holder Book Stand for Bathroom Luxury Spa Wooden Bath Table Board for Reading Laptop Over The Clawfoot tub
B08V8TGMYQ
Domax Bathtub Caddy Tray - Expandable Bamboo Tub Tray for Luxury Bath with Book Holder Free Soap Dish Pink
B08L67ZQGZ
Luxury Bathtub Caddy Tray - Expandable Bath Tray Fits Large or Small Tubs, Bathtub Caddy Tray - Bamboo Bath Tray for Bathtub for Relaxation, Bath Accessories for Women / Men
B07HJG12RR

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Bathtub Trays category on Amazon has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 8339 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a bathtub tray, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Bathtub Trays category on Amazon is a good place to start your search for a high-quality and well-reviewed product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is tub, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Bathtub Trays are the wife, daughter, and husband. The wife is mentioned the most, with 547 mentions, followed by the daughter with 240 mentions, and the husband with 178 mentions. This suggests that the product is popular among family members, particularly women. In terms of usage, the top three places where customers use the Bathtub Trays are the tub (669 mentions), bathroom (370 mentions), and bathtub (281 mentions). This indicates that customers primarily use the product in the bathroom, specifically while taking a bath or using the tub. The most common usage of the Bathtub Trays, mentioned 1003 times, is as a gift. This suggests that customers often purchase this product as a present for their loved ones. Additionally, 167 mentions indicate that customers use the trays during their baths, indicating that it enhances their bathing experience. Based on this analysis, the customer profile for Bathtub Trays seems to be individuals who prioritize self-care and relaxation. They are likely to be family-oriented, with a focus on providing comfort and enjoyment to their loved ones. They may also value practicality and convenience, as the product is frequently used in the bathroom. To cater to this customer profile, it would be beneficial to emphasize the product's gifting potential in marketing campaigns. Highlighting the product's ability to enhance relaxation and self-care experiences could also resonate with potential customers. Additionally, considering the popularity of the product in the tub and bathroom, it would be wise to focus on features that make it suitable for these specific environments, such as water resistance and adjustable design.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tray, product, wood, wine glass holder, craftsmanship. The most mentioned elements about tray are break(0.88%), break within a month(0.70%).
The top 5 positive reviews are product, quality, craftsmanship, caddy, tray. The most mentioned elements about product are good quality(4.99%), solid(2.91%).
Cons
tray9.12%
break0.88%
break within a month0.70%
have a huge crack go across the bottom0.70%
keep pop out on its own0.53%
not fit properly into the stand0.53%
product8.77%
wood7.02%
wine glass holder4.21%
craftsmanship2.98%
Pros
product13.31%
good quality4.99%
solid2.91%
look good1.82%
good0.42%
make well0.36%
quality9.04%
craftsmanship8.11%
caddy7.85%
tray7.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros for bathtub trays. The top con aspect mentioned most frequently is the tray itself, accounting for 9.12% of the negative feedback. Other cons include issues with the product, wood quality, wine glass holder, and craftsmanship. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 13.31% of positive feedback. Considering the cons, it appears that the tray component of bathtub trays is a major pain point for users. This suggests that there might be issues with its design, functionality, or durability. Additionally, complaints about the product, quality, craftsmanship, and caddy indicate that there may be room for improvement in these areas as well. To enhance product development and selection, it would be beneficial to address the concerns raised by customers. Improving the tray's design and functionality could help alleviate the negative feedback associated with it. Additionally, focusing on enhancing the overall product quality, craftsmanship, and caddy features would likely lead to a more positive user experience. Furthermore, it would be valuable to conduct user surveys or gather feedback from customers to gain a deeper understanding of their needs and preferences. This information can guide the development of new features or improvements to existing ones. By actively listening to customer feedback and incorporating their suggestions, you can create a bathtub tray that meets their expectations and provides a more satisfying experience overall.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others12
feature2
look good2
attractive1
attractiveness1

Based on the data provided, it seems that customers primarily buy bathtub trays due to the product description. This suggests that customers are highly influenced by the information provided about the product. A well-written and detailed product description can effectively showcase the features and benefits of the bathtub tray, helping customers make informed purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, a good product description provides customers with a clear understanding of the tray's functionality, design, and any additional features it may have. It helps them visualize how the product will enhance their bathing experience. Secondly, a well-written product description can address any concerns or questions customers may have. It can highlight the tray's durability, ease of use, and compatibility with different bathtub sizes. This information reassures customers and builds trust in the product. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Focus on creating a compelling and detailed product description that highlights the unique selling points of the bathtub tray. Emphasize its features, benefits, and how it solves customers' problems. 2. Use high-quality images that showcase the tray from different angles and demonstrate its functionality. Visuals can greatly enhance the product description and help customers visualize the product in use. 3. Encourage customers to leave reviews and ratings. Positive reviews can further validate the product's quality and usefulness, increasing its appeal to potential buyers. 4. Consider offering competitive pricing or promotions to attract price-conscious customers. While price is not the top motivator, it still plays a role in the purchasing decision. By optimizing the product description, visuals, and pricing strategy, you can enhance the overall appeal of the bathtub tray and increase its chances of being purchased by customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long6
last long
more sturdy feeling5
more sturdy
more sturdy construction
more sturdy good quality
2 year ago4
year ago
know sooner4
sooner
rubber on bottom4
rubber on bottom
rubber on bottom edge
rubber on underside
rubber pad on bottom
do not mold3
do not mold
prevent molding
good3
good
latch3
latch in place
latch lock
latch mechanism
leg sturdier3
sturdier
rubber sole toe3
rubber foot
rubber foot enclose

Based on the customer feedback, it is clear that the primary expectation for Bathtub Trays is durability and longevity. Customers want a product that can withstand regular use and last for a long time. Additionally, customers want a sturdy feeling when using the tray, which suggests that they want a product that feels solid and secure. It is also worth noting that customers have mentioned a timeframe of two years ago, which could indicate that they have had negative experiences with products that did not meet their expectations in the past. This suggests that there is a need for sellers to focus on improving the quality of their products to meet customer expectations. To prioritize product development, sellers should focus on improving the durability and sturdiness of their Bathtub Trays. This could involve using higher quality materials, improving the design to make it more robust, and conducting rigorous testing to ensure that the product can withstand regular use. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their Bathtub Trays in their marketing materials. They could also highlight any unique features that make their product stand out from competitors, such as a non-slip surface or adjustable design. Overall, by focusing on improving the durability and sturdiness of their Bathtub Trays and emphasizing these features in their marketing materials, sellers can meet customer expectations and differentiate their product from competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

mtnman
Purchased
Fits our tub easily and the non-slip grips make it sturdy. Can hold a good amount of weight.
Great trayMar. 2017
Great bath tray; my wife loves it for reading, and the wine glass holder is a clever idea. It hasn't warped or anything so far despite being subjected to numerous near-boiling baths.
Kim L.
Purchased
This is very nice looking, good quality tray with plenty of space for whatever you might need to relax in the bath. The sides extend out to whatever width you may need and the only downside is there is no outer edge on the arms to prevent and accidental retraction of the extensions which could make it too short and fall in. I’m going to all small self adhesive rubber feet underneath the arms where it rests on the edge of the tub just to be safe. Otherwise I love it!
Split
Purchased
Five StarsJun. 2018
Perfect for enjoying a bubble bath and your favorite Netflix show!
I bought this for my wife for Valentine’s Day and see loves it does good with everything she has.
Naomi
Purchased
Five StarsApr. 2016
Very pretty and fits our garden tub perfectly! I'm looking forward to some relaxation in the near future!
Kirsten
Purchased
Lots of spaceAug. 2019
Love this tray! Nicely made, room for a book or tablet, your phone, wine glass or cup, plus a little candle or mini bowl (say with maybe almonds or m&m's). Would definitely buy as a gift, too.
Keilyng
Purchased
Just buy itDec. 2021
Um it is PERFECTION! Make sure to always allow it to air dry or wipe down with cloth so water doesn't damage it after you are done. It is so nice and sturdy, I have no complaints!
Aloha!
Purchased
Perfect!
Kkalarnystone
Purchased
I love this! My bath time now feels like I’m at a luxury hotel! Crazy I didn’t buy one sooner!

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