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Beach Towels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
10,735
This insight is based on the data from the best seller products. The top 5 of them are:
BAY LAUREL Turkish Beach Towel with Travel Bag 39 x 71 Quick Dry Sand Free Lightweight Large Oversized Beach Towel Turkish Towels Light Beach Towel Travel Towels
B096NV2LXW
WETCAT Turkish Beach Towel Oversized 38x71 100% Cotton Sand Free Quick Dry Bath Towels Extra Large Turkish Towel Light Travel Towel for Adults Beach Gifts Beach Accessories - Black
B07P5NZSHL
DEMMEX Certified 100% Organic Cotton & Organic Dye Prewashed XL Diamond Weave Turkish Cotton Towel Peshtemal Blanket for Bath,Beach,Pool,SPA,Gym, 71x36 Inches,14 Oz (Grass Green)
B0BLXKZXLB
HAVLULAND Sale Pack of 2 Turkish Beach Towels 100% Cotton Super Absorbent Quick-Dry Sand Free Beach Towel Oversized 71x39 Lightweight Beach Blanket Soft Turkish Bath Towel Travel Towels (Burgundy)
B0BQLLMWLV
Jurassic World Dominion Blue Velociraptor and Rexy T-Rex Super Soft Cotton Bath/Pool/Beach Towel, 58 Inches x 28 Inches, By Franco Kids
B09WBZFY9N

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Beach Towels product in question has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and over 10,000 reviews, it's clear that many customers are happy with their purchase. If you're considering purchasing this product, it's likely that you'll be satisfied with it as well. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. This can help you make an informed decision and ensure that the product meets your specific needs. Overall, it's clear that this Beach Towels product is a popular choice among customers and has a high level of satisfaction. If you're in the market for a new beach towel, this product is definitely worth considering.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is vacation, the most common location is beach, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this beach towel product is likely to be families with young children, particularly those with daughters. The high number of mentions for "kid" and "family" suggest that this product is seen as a family-friendly option. Additionally, the fact that "daughter" is the third most mentioned user suggests that parents may be purchasing this product specifically for their daughters. In terms of usage, it appears that this product is primarily used in outdoor settings, with the beach and pool being the top two locations mentioned. This suggests that customers are likely looking for a durable and absorbent towel that can withstand exposure to water and sand. The fact that "travel" is the top usage also suggests that customers may be looking for a towel that is easy to pack and take with them on trips. Given these insights, some suggestions for the customer profile might include marketing the product as a family-friendly option that is perfect for outdoor activities like beach and pool days. Additionally, highlighting the product's durability and portability could be effective in appealing to customers who are looking for a towel that can withstand frequent use and travel. Finally, offering customization options (such as monogramming) could be a way to appeal to customers who are looking for a personalized gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are towel, blanket, material, color, quality. The most mentioned elements about towel are not the thick in the world(7.79%), come apart(3.05%).
The top 5 positive reviews are color, towel, blanket, size, quality. The most mentioned elements about color are good(13.25%), look good(4.23%).
Home & Kitchen > Bath > Towels > Beach Towels
Cons
towel37.02%
not the thick in the world7.79%
come apart3.05%
after just a handful of wash they are fall apart2.60%
not super absorbent2.60%
is not a good quality2.48%
blanket14.90%
material5.76%
color4.85%
quality4.85%
Pros
color27.54%
good13.25%
look good4.23%
vibrant3.95%
bright1.33%
pretty1.12%
towel23.84%
blanket14.30%
size7.69%
quality5.87%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of beach towels are related to their material quality, color, and size. Specifically, customers seem to be dissatisfied with the towel's ability to absorb water and retain its color after washing. Additionally, some customers have mentioned that the towel is too small for their liking. On the other hand, the top pro aspect mentioned is the color of the towel, which suggests that customers value a wide range of color options when selecting a beach towel. To improve product development and selection, manufacturers could focus on improving the quality of the towel's material to increase its absorbency and color retention. Additionally, offering larger sizes and a wider range of colors could help to meet customer preferences and increase satisfaction. Overall, it's important for manufacturers to listen to customer feedback and make improvements accordingly to ensure that their products meet the needs and expectations of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
color9
lightweight6
bright color4
dry quickly4
quality4

Based on the data provided, it seems that customers are primarily motivated to buy beach towels based on the product description. This makes sense, as customers want to know what they are buying and what features the towel has before making a purchase. The price is also a factor, but it is not as important as the product description. Advertising attraction is the least important factor, which suggests that customers are not swayed by flashy ads but rather by the product itself. Some reasons why product description is the top feature could be that customers want to know the size, material, and design of the towel. They may also want to know if it is absorbent, quick-drying, and easy to clean. A detailed product description can answer all of these questions and help customers make an informed decision. To optimize an Amazon listing for beach towels, it is important to focus on the product description. Make sure it is detailed and includes all of the important features. Use high-quality images to show the towel from different angles and in use. Consider offering different sizes and designs to appeal to a wider range of customers. Finally, make sure the price is competitive and reflects the quality of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
thinner21
thicker
big10
big
soft9
soft
good quality8
good quality
add more color7
more color
large size7
big size
large
large size
medium size
Could be a little more absorbent6
more absorbent
more absorbant
soften up6
soften up
soften
big wider5
wider
last long5
last long
last forever

Based on the limited information provided, it is difficult to fully analyze customer expectations for beach towels. However, I can provide some general insights and suggestions for sellers in this category. Firstly, customers purchasing beach towels likely expect them to be absorbent, quick-drying, and durable. They may also have preferences for the size, color, and design of the towel. It is important for sellers to prioritize these factors in their product development to meet customer expectations and stand out in a competitive market. In terms of marketing promotion, sellers should focus on highlighting the unique features and benefits of their beach towels. This could include emphasizing the quality of the materials used, the size and weight of the towel, and any special design or functionality features. Social media platforms such as Instagram and Pinterest can be effective channels for showcasing the product and generating interest among potential customers. Additionally, sellers should consider offering promotions or discounts to incentivize customers to purchase their beach towels. This could include bundle deals with other beach accessories, free shipping, or limited-time sales. Overall, understanding and meeting customer expectations is crucial for success in the beach towel market. By prioritizing product development and effective marketing strategies, sellers can differentiate themselves and attract loyal customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

These towels are the cat's meow. The only problem is the fringe looks nice but. We have a cat and when my bride of 51 years saw the fringe she had a FIT, sort of almost a seizure! But even without the fringe they look great.
C James
Purchased
These towels are well made and lauder well- especially for the price. Colors are vibrant and I have seen no fading after multiple washes.
These are a great price. But that’s about it. The quality is incredibly thin, they’re not very absorbant- but they’re pretty.
Gorgeous!Nov. 2022
I'm an aqua fitness instructor and needed a large, absorbent towel that doesn't take up a lot of space in my backpack. These are perfect. Love the two pack at a great price.
london12
Purchased
Love the color and look of these towels. However- they are very thin and somewhat small. They do not really feel super absorbent/ I wouldn’t use this as a towel to fry yourself off with.
Jeremy
Purchased
I love their fabric , colors , and design !.. I am truley greatful for this amazing blanket and I am beyond appreciative for their business 🙏🏽✨
A LET DOWNSept. 2020
It’s thinner than I expected. I have 3 Mexican blankets that are authentic and well made. This one instead of the sides being woven back upon themselves they just end. It’s sewn off with plastic thread so it doesn’t unravel. I prefer the other way. I don’t trust that this way will hold up over time.
prbiz
Purchased
The product came exactly as expected and the colors are very vibrant. An overall great blanket for any event!
I’ve been keeping my eye out for blankets like these for my at home yoga. When I couldn’t find anything local...I found just what I wanted here! Purchased two...one with orange and one with teal...Soft, well made, beautiful colors...feel just like I’m in my yoga class! Looking forward to purchasing a few more...like a yellow one!
kaesy seaman
Purchased
Actually did love the blanket, beautiful colors! But only giving it 4 starts because it is not quite thick/ heavy duty as the real “authentic” Mexican blankets.

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