Beading & Jewelry Making product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
17,122
This insight is based on the data from the best seller products. The top 5 of them are:
5 STARS UNITED Ring Sizer Adjuster for Loose Rings - 12 Pack, 2 Sizes for Different Band Widths – Silicone Ring Size Adjuster - Invisible Ring Guards for Women and Men
B0757JLTY7
Just My Style ABC Beads by Horizon Group Usa, 1000+ Charms & Beads, Alphabet Charms, Accent Beads, Seed Beads, Star Beads, Wax Beading Cord, Satin Cord & Key Ring Included, Bright
B09SLQL54X
Invisible Ring Size Adjuster for Loose Rings Ring Adjuster Fit Any Rings, Assorted Sizes of Ring Sizer
B07C15P2F7
Ottemax Ring Size Adjuster for Loose Rings - 20 Pack 6 Sizes Invisible Jewelry Sizer, Mandrel for Making Jewelry Guard, Spacer, Sizer, Fitter - Spiral Silicone Tightener Set with Polishing Cloth
B094DL99HW
BDBKYWY Charm Bracelet Making Kit, Teen Girl Gifts Jewelry Making Kit, Unicorn/Mermaid Girl Toys Art Supplies Crafts for Girls Age 8-12
B09WLB229F

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Beading & Jewelry Making category on Amazon is 4.53 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 17,122 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the Beading & Jewelry Making products they have purchased from Amazon. This level of satisfaction could be attributed to the quality of the products, the variety available, and the overall shopping experience on the platform. Based on this information, my advice would be to continue providing a wide range of high-quality Beading & Jewelry Making products to maintain customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchases, as positive reviews can further enhance the reputation of the products and attract more potential buyers. Furthermore, it would be helpful to monitor customer feedback and address any negative reviews promptly. This will demonstrate a commitment to customer satisfaction and help identify areas for improvement if necessary. Overall, the data suggests that the Beading & Jewelry Making category on Amazon is performing well in terms of customer satisfaction. By maintaining a focus on quality, variety, and customer engagement, sellers in this category can continue to thrive and attract more satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is ring, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of customers who are interested in this product are likely to be parents or grandparents who are looking to give a gift to their daughter or granddaughter. The fact that "gift give" is the top usage of the product and "birthday" is the second most mentioned usage supports this idea. In terms of where the product is used, it appears that the majority of customers are using it to make jewelry, specifically rings. This suggests that the product is likely to be popular among people who enjoy beading and jewelry making as a hobby. Based on this information, it would be a good idea for the company to focus their marketing efforts on parents and grandparents who are looking for a special gift for their daughter or granddaughter. They could also consider targeting people who enjoy beading and jewelry making as a hobby, particularly those who are interested in making rings. To appeal to these customers, the company could highlight the versatility of the product and showcase examples of different types of jewelry that can be made with it. They could also emphasize the quality of the product and its suitability for creating unique and personalized gifts.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are ring, product, bracelet, bead, string. The most mentioned elements about ring are big(1.53%), loose(1.31%).
The top 5 positive reviews are ring, product, charm, fit, bead. The most mentioned elements about ring are fit well(8.37%), easy to install(2.96%).
Cons
ring14.27%
big1.53%
loose1.31%
a little big1.26%
do not fit properly1.20%
fall out0.87%
product6.18%
bracelet5.41%
bead5.30%
string4.48%
Pros
ring18.09%
fit well8.37%
easy to install2.96%
comfortable0.90%
is not too loose0.76%
comfortable on your finger0.63%
product7.79%
charm5.02%
fit4.48%
bead3.45%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Beading & Jewelry Making category is the "ring," accounting for 14.27% of the mentions. Additionally, the top five cons for the vacuum are the ring, product, bracelet, bead, and string. On the other hand, the top pro aspect mentioned most is the "ring," accounting for 18.09% of the mentions. The top five cons for the tip are the ring, product, charm, fit, and bead. Based on this information, it appears that the ring is both a pro and a con aspect in this category. It would be helpful to further analyze the context in which the ring is mentioned to understand why it is perceived as both positive and negative. To improve product development and selection in the Beading & Jewelry Making category, it would be beneficial to address the concerns related to the ring, product, bracelet, bead, and string. This could involve improving the quality or design of these elements to enhance customer satisfaction. Additionally, understanding the specific issues related to the charm, fit, and bead of the tip would be crucial in order to make necessary improvements. In terms of product development, it would be valuable to focus on creating high-quality rings that are durable and aesthetically pleasing. This could involve using better materials, improving craftsmanship, or offering a wider variety of ring options to cater to different preferences. Additionally, addressing the concerns related to the product, bracelet, bead, and string would contribute to a more positive customer experience. When it comes to product selection, it would be wise to consider customer feedback and preferences regarding the ring, product, charm, fit, and bead. This information can guide the selection of products that are more likely to meet customer expectations and result in higher satisfaction. Overall, by addressing the mentioned cons and capitalizing on the mentioned pros, product development and selection in the Beading & Jewelry Making category can be improved to better meet customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others22
comfortable3
picture2
bend1
bracelet feature1

Based on the data provided, it seems that customers in the Beading & Jewelry Making category are primarily motivated by the product description when making a purchase. This could be because customers in this category are likely looking for specific materials, sizes, or styles to fit their crafting needs. Additionally, the fact that the product is recommended by friends is also a significant factor, indicating that word-of-mouth marketing is effective in this category. Price is also mentioned as a factor, but it appears to be less important than the product description and recommendations from friends. This suggests that customers in this category are willing to pay a premium for high-quality materials or unique designs. To optimize an Amazon listing for a product in the Beading & Jewelry Making category, it is important to focus on creating a detailed and accurate product description. This should include information about the materials used, the size and dimensions of the product, and any unique features or designs. Additionally, including customer reviews and testimonials can help to build trust and credibility with potential buyers. Finally, it may be helpful to offer bundle deals or discounts for customers who purchase multiple items, as this can help to increase the perceived value of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more28
more
big16
big
large
big size
last long14
last long
last longer
size size12
size
size fit
more size large11
more size
more big size
more one size
thinner10
thicker
thinner
slimmer
thin
large size9
large size
large
size
ring size adjuster9
ring adjuster
pick size ring adjustment
regular ring size adjuster
ring adjust to small size
ring adjuster complete with attachment to ring
ring small9
ring size
adjust ring size
for small ring
large ring
reduce ring size
different ring size8
ring resize
reduce ring size
ring re-sized
ring size adjust
ring sizers same size

Based on the customer expectations mentioned, it seems that customers in the Beading & Jewelry Making category are looking for products that are more unique, bigger in size, and have a longer lifespan. To meet these expectations, sellers could prioritize product development by focusing on creating one-of-a-kind pieces that stand out from the competition. This could include using unique materials or incorporating unusual design elements. Additionally, sellers could consider offering larger pieces that make a statement and are more likely to catch the eye of potential customers. In terms of marketing promotion factors, sellers could highlight the durability and longevity of their products to appeal to customers who are looking for items that will last a long time. They could also emphasize the uniqueness and size of their products to attract customers who are looking for something that stands out. Overall, by prioritizing product development and marketing promotion factors that align with customer expectations, sellers in the Beading & Jewelry Making category can increase their chances of success and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

For the price it really wasn’t worth it
Said it brought 12 hoops but only brought 6 but besides that everything else is good
camila
Purchased
GoodJul. 2022
I absolutely love the idea of making bracelets! It’s an easy but fun activity! But for the very little amount of beads it comes with you might want to save you money a buy a bigger pack
Janell Smith
Purchased
Bought for 11-year-old daughter! I love that it is in a case. She's made lots of bracelets.
Maria
Purchased
Bead boxMar. 2022
The beads were nice. We just received the product yesterday and have opened it twice and the box lid broke from the bottom that holds it together.. Sad and bummed about that because we have to put tape so beads don't fall out.
ERoman
Purchased
Kid loved it!Apr. 2022
My kid loved this. She made numerous bracelets in one sitting. Pretty colors!
J Peters
Purchased
Awesome!Jun. 2022
Granddaughter loved these. This set contains a nice array of colors plus accent items to finish your craft perfectly!!
My niece loved this , had everything she needed to start making necklaces and bracelets
Clay BeadsNov. 2021
Purchased for my granddaughter for Christmas. She uses them for bracelet making.
angela
Purchased
Awesome!Jul. 2022
This kit is amazing! Very easy to use, and your creative side will kick In.

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