Beauty & Grooming product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Love You Sister, Sister Gift, Missing You, Send Love, Makeup Case, Toiletry Bag, Gift for Friend

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the customer profile and usage patterns for the product in the Beauty & Grooming category. Firstly, it is evident that the husband is the most frequently mentioned user, with 71 mentions, followed closely by the sister with 45 mentions and the friend with 44 mentions. This suggests that the product is popular among close family members and friends, indicating a strong potential for word-of-mouth recommendations within personal networks. Secondly, when it comes to the places where the product is commonly used, the top three locations are the purse (19 mentions), the bathroom (16 mentions), and the house (8 mentions). This implies that the product is portable and versatile, suitable for use both at home and on the go. The high number of mentions for the purse suggests that convenience and portability are important factors for customers. Lastly, the top two usages of the product are as a gift (176 mentions) and for showering (39 mentions). The significant number of mentions for gifting indicates that the product is often purchased as a present, possibly due to its appeal and suitability as a thoughtful gift in the Beauty & Grooming category. The mentions related to showering suggest that the product is used during personal care routines, highlighting its relevance in daily grooming rituals. Based on these findings, it is recommended to target customers who value convenience, portability, and versatility in their beauty and grooming routines. Marketing efforts should focus on emphasizing the product's suitability as a gift, highlighting its appeal to family members and close friends. Additionally, promoting its use during showering and personal care routines can further enhance its relevance and desirability. To attract potential customers, consider leveraging testimonials and reviews from husbands, sisters, and friends who have already used and enjoyed the product. This can help build trust and credibility among the target audience. Furthermore, exploring partnerships with beauty influencers or offering limited-time promotions for gift purchases can also be effective strategies to increase product visibility and attract new customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, product, scent, sprayer, nozzle. The most mentioned elements about smell are good(9.22%), solid(2.84%).
The top 5 positive reviews are product, scent, smell, bag, spray. The most mentioned elements about product are moisturizes(4.57%), keep my hair moisturize(3.71%).
keep my hair moisturize3.71%
good quality2.00%
good for my hair0.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that smell is the most commonly mentioned con aspect in the Beauty & Grooming category, accounting for 21.99% of the mentions. The top five cons mentioned are smell, product, scent, sprayer, and nozzle. On the other hand, the top pro aspect mentioned is the product itself, accounting for 20.29% of the mentions. The cons mentioned in the data indicate that customers are primarily concerned about the smell of the products in this category. This suggests that there might be a need for improved fragrance or odor control in beauty and grooming products. Additionally, the mentions of product, scent, sprayer, and nozzle as cons indicate that customers may have issues with the overall quality, application, and packaging of these products. On the positive side, the most mentioned pro aspect is the product itself, indicating that customers appreciate the overall effectiveness or usefulness of the beauty and grooming products in this category. Based on these findings, it would be beneficial for product development and selection to focus on addressing the concerns related to smell and product quality. This could involve investing in research and development to improve fragrance options or develop odor-neutralizing technologies. Additionally, attention should be given to enhancing the overall quality, functionality, and packaging of the products to ensure a positive user experience. By addressing these cons and capitalizing on the positive aspect of the product itself, companies can improve customer satisfaction and loyalty in the Beauty & Grooming category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bourbon flavor1

Based on the data provided, it seems that customers primarily buy products in the Beauty & Grooming category due to the product description. This suggests that customers rely heavily on the information provided in the description to make their purchasing decisions. There could be several reasons why the product description is the top feature influencing buyers. Firstly, a well-written and detailed product description can provide customers with a clear understanding of the product's features, benefits, and how it can meet their specific needs. It helps them visualize the product and assess its suitability for their requirements. To optimize Amazon listings based on this data, here are a few suggestions: 1. Focus on creating compelling and informative product descriptions: Ensure that the product descriptions are accurate, detailed, and highlight the unique selling points of the product. Use clear language, bullet points, and relevant keywords to make it easy for customers to understand the product's benefits. 2. Include high-quality images: Visuals play a crucial role in the Beauty & Grooming category. Include multiple high-resolution images that showcase the product from different angles, highlighting its features and demonstrating its usage. 3. Encourage customer reviews: Positive reviews can greatly influence purchasing decisions. Encourage customers to leave reviews by providing exceptional customer service and following up with them after their purchase. This will help build trust and credibility for your product. 4. Utilize customer testimonials: If possible, include testimonials from satisfied customers in the product description. This can further enhance the credibility of the product and provide social proof to potential buyers. 5. Optimize keywords and search terms: Conduct thorough keyword research to identify the most relevant and popular search terms in the Beauty & Grooming category. Incorporate these keywords strategically in your product title, description, and backend search terms to improve visibility and search rankings. By implementing these suggestions, you can enhance the product's appeal, increase customer trust, and improve its discoverability on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
aroma last long9
scent last long
scent last longer
fragrance last long
scent long lasting
leg strong3
longer lasting3
last longer
Scent is just about right, could've been a bit stronger.2
strong scent
big last long2
large last long
decent spray nozzle2
good nozzle
good spray handle
smell good2
smell good
smell strong

Based on the customer expectations mentioned, it seems that the primary concern for customers in the Beauty & Grooming category is the longevity of the product's aroma. This is mentioned nine times, indicating that it is a crucial factor for customers when choosing a product. Additionally, customers are looking for products that can help them in some way, with four mentions of this expectation. Finally, three mentions of "leg strong" suggest that customers are looking for products that can help them maintain healthy and strong legs. To prioritize product development, sellers should focus on creating products that have long-lasting aromas. This could involve using high-quality ingredients or developing new technologies that can help the scent last longer. Additionally, sellers should consider developing products that can help customers in some way, such as by providing additional benefits beyond just a pleasant scent. For example, a lotion that not only smells good but also helps to moisturize the skin. In terms of marketing promotion factors, sellers should focus on highlighting the longevity of the product's aroma in their marketing materials. This could involve using language that emphasizes the long-lasting nature of the scent or showcasing customer reviews that mention the scent's longevity. Additionally, sellers should consider highlighting any additional benefits that their products offer, such as helping to maintain healthy and strong legs. This could be done through targeted advertising campaigns or by partnering with influencers who can help to promote the product to their followers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Awesome!Oct. 2020
This product have definitely been a life saver. It locks your hair way faster then any other product I have tried without damaging your dreadlocks. Love the smell. I ordered three times already
Mood boosterDec. 2022
I sent this to my daughter as a little gift to dispel depression and it helped.
barbara Y
I purchased this for my Granddaughter 21st Birthday, so she can carry her essentials together and drop the bag inside of her purse.
Love theseOct. 2022
Such a nice gift
RefreshingAug. 2021
It was a good feeling when sprayed on. Very lightweight for daily use, if needed. Underwhelming in execution, but it served its purpose.
B Petillo
Got this after a rough week for my daughter. She called me and said she cried happy tears when she opened it. She loves it.
The top part broke the same day I was going to use it. I have to use different top so I can spray my hair. It leaves my hair feels very harsh.
Love it!Oct. 2022
Good quality. Exactly as shown. Love it!
Tiffiany L.
Leaves a little buildup

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