Bib product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pearl Choker Necklace for Women 18K Gold Plated Pearl and Gold Necklace Adjustable Handmade Pearl Necklace Choker for Women Everyday Jewelry Gift
Copper and Black Boho Vintage Style Bib Necklace (18, Copper, black)
Layered necklace spacer clasp, gold, silver,Rose gold, no more tangle, no more mess. Layering magic!
Handmade Blue and Yellow Choker Necklace Mother-in-low Gift Son to Mother Jewelry Statement Necklace Layered Blue Multi Strand Necklace Ukrainian Jewelry
African Jewelry for Men | Men’s Black Necklace | The Black Regent Men’s Necklace | Jewelry For Him | Men’s Black Fabric Necklace | Beaded Men’s Necklace | Cloth & Cord

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the product in the Bib category on Amazon is 4.51, with a total of 151 reviews. This indicates a relatively high level of customer satisfaction, as the average rating is above 4 out of 5. With 151 reviews, it suggests that the product has been well-received and has garnered a decent amount of attention from customers. The fact that the average rating is above 4.5 further reinforces the positive sentiment surrounding the product. Based on this information, it can be concluded that customers are generally satisfied with the Bib product in this category. However, it's important to note that individual preferences and experiences may vary, so it's always a good idea to read through some of the reviews to get a better understanding of the specific features and benefits that customers appreciate. As for advice, it would be beneficial to continue monitoring customer feedback and addressing any concerns or issues that may arise. Additionally, encouraging customers to leave reviews after their purchase can help maintain a steady flow of feedback and further enhance the product's reputation. Regularly updating the product description and images to accurately reflect its features and benefits can also contribute to customer satisfaction and attract more potential buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is ukraine, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question, which falls under the category of Bib, is primarily associated with mentions of family members such as mother, daughter, and granddaughter. This suggests that the product may be popular among individuals who are looking to purchase it as a gift for their loved ones. The top usage of the product appears to be as a gift, with mentions of "gift give" being the most common. This indicates that customers are likely purchasing this product to give it as a present on various occasions, including birthdays. In terms of geographical usage, the data shows that the product has been mentioned in relation to Ukraine. However, there are also mentions of "undefined" places, which may indicate that the data is incomplete or inconsistent. Based on this analysis, it can be inferred that the customer profile for this product is likely individuals who are seeking a gift for their family members, particularly mothers, daughters, and granddaughters. The product seems to be popular for occasions such as birthdays, where customers are looking for a thoughtful and practical gift option. To further understand the customer profile and improve marketing strategies, it would be beneficial to gather more comprehensive data, including demographics, age groups, and specific interests of the customers. Conducting surveys or analyzing customer feedback can provide valuable insights into the preferences and needs of the target audience. Additionally, exploring potential partnerships or collaborations with relevant influencers or parenting blogs could help reach a wider customer base and increase product visibility.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are charm, pearl, chain, size, birthstone color. The most mentioned elements about charm are are not attach(6.67%), big(6.67%).
The top 5 positive reviews are bracelet, quality, necklace, pearl, rise golden necklace. The most mentioned elements about bracelet are look good(19.05%), pretty(2.38%).
are not attach6.67%
birthstone color6.67%
look good19.05%
rise golden necklace2.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Bib category has mixed sentiment with both pros and cons mentioned. The top pro aspect mentioned is the bracelet, which suggests that customers appreciate this feature. On the other hand, the top con aspect mentioned is charm, followed by pearl, chain, size, and birthstone color. These cons suggest that customers may have issues with the overall design and quality of the product. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned. For example, improving the quality of the materials used, offering more size options, and incorporating more appealing birthstone colors could help to address some of the cons mentioned. Additionally, it may be helpful to conduct further market research to better understand customer preferences and needs in this category. By doing so, companies can develop products that better meet the needs and desires of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that the primary motivation for customers to buy products in the Bib category is the price. This indicates that customers are likely looking for affordable options when purchasing bibs. However, since the data also mentions "undefined" multiple times, it is unclear what other factors might be influencing their buying decisions. Considering the top feature mentioned is the product description, it suggests that customers heavily rely on the information provided in the description to make their purchasing decisions. This highlights the importance of having a well-written and informative product description that effectively communicates the key features, benefits, and specifications of the bibs. Based on this information, here are some suggestions for optimizing the Amazon listing: 1. Price competitiveness: Since price is a significant factor for customers, it is crucial to ensure that the bibs are competitively priced compared to similar products in the market. Conducting market research and adjusting the pricing strategy accordingly can help attract more customers. 2. Enhance product descriptions: Focus on creating detailed and compelling product descriptions that highlight the unique selling points of the bibs. Clearly communicate the features, materials used, design, and any additional benefits that set the product apart from competitors. 3. Use customer reviews: Encourage customers to leave reviews after purchasing the bibs. Positive reviews can significantly impact buying decisions, so make sure to highlight them in the listing. Additionally, address any negative feedback promptly and professionally to maintain a positive reputation. 4. High-quality images: Include high-resolution images that showcase the bibs from different angles, highlighting their design, patterns, and any additional features. Clear and visually appealing images can help customers visualize the product and make informed decisions. 5. Competitive analysis: Analyze the listings of competitors in the Bib category to identify any gaps or areas for improvement. Look for ways to differentiate the product, such as offering unique designs, additional features, or bundling options. By implementing these suggestions, you can optimize the Amazon listing for bibs, attract more customers, and increase sales. Remember to continuously monitor customer feedback and adapt your strategies accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big brighter1
new chain
keep necklace layer from1
keep necklace layer from
look like model1
look like model
pearl more round1
pearl more round

Analysis of Customer Expectations for the Bib Category: Based on the customer mentions provided, it seems that customers have certain expectations for bib necklaces. They desire a big and brighter design, a chain for wearing the necklace, and a way to keep the necklace layers from tangling. To meet these expectations and prioritize product development, sellers should consider the following factors: 1. Design: Customers are looking for bib necklaces that make a statement. Prioritize creating designs that are visually appealing, with larger and brighter elements. Experiment with different shapes, colors, and materials to offer a variety of options that cater to different customer preferences. 2. Functionality: Customers mentioned the importance of having a chain for wearing the necklace. Ensure that the necklace comes with a sturdy and comfortable chain that complements the design. Additionally, consider incorporating innovative features or clasps that make it easier to put on and take off the necklace. 3. Layer Management: Customers expressed a desire to keep the necklace layers from tangling. This suggests that sellers should focus on developing bib necklaces that have separate layers or sections that are securely attached. Consider using different lengths or materials for each layer to prevent tangling and provide a visually appealing look. Marketing Promotion Factors: 1. Visual Appeal: Highlight the big and brighter aspects of the bib necklaces in your marketing materials. Use high-quality images that showcase the design and catch the customer's attention. Consider using models or influencers to demonstrate how the necklace can enhance an outfit. 2. Versatility: Emphasize the versatility of the bib necklaces by showcasing different ways they can be styled. Provide outfit inspiration and demonstrate how the necklace can be worn for various occasions, such as casual or formal events. This will help customers see the value and potential of the product. 3. Customer Reviews: Encourage customers to leave reviews and testimonials about their experience with the bib necklaces. Positive reviews can build trust and credibility, influencing potential buyers. Consider offering incentives for customers to share their feedback, such as discounts or exclusive offers. By considering these factors and incorporating them into product development and marketing strategies, sellers can better meet customer expectations and attract a wider audience for their bib necklaces.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The dangling pearl necklace is a beautiful piece that looks elegant and much more expensive than its price point. My daughter loves it and will wear it with her holiday outfits. The necklace is well made and comes in a rose colored velvet pouch, perfect for gifting.
The necklace arrived fairly quickly, in person looks just like in the pictures. I tested the clasp and was able to open/close and adjust the necklace to different dimensions. The gold plating has a little off coloring to it, but not likely to be noticed.
I picked out the black one as an anniversary gift for my husband. He always wanted neck jewelry that is not the typical generic pieces and this was just right. It is worth the price and quality is awesome. For now, we are really pleased. If anything changes I will post.
MinimalistDec. 2022
I really like this because it is minimalist, delicate and has that timelessly sophisticated style. It is every bit as beautiful as I expected it to be. Nice pearls, chain seems sturdy... It came in a pretty velvet pouch. I adore it and will enjoy wearing it often.
Yesterday, I received the Handmade 18 k Gold Plated and Freshwater Pearl Choker for Women sold by The Ivy Taili Store on Amazon. It was advertised as coming in a beautiful box but instead came in a pretty pouch that is made from soft, cushioned, pink, cloth. I think I like the pouch better than a jewelry box anyway, because you can easily fit the pouch in your jewelery box or travel bag, when often times you can't fit the box in either. The choker is as pictured with 9 freshwater pearls in the front of necklace connected to a gold plated chain. I know when looking to buy a pearl jewelry, especially when it is relatively inexpensive, a person may ask if the pearls are real. The Freshwater Pearls on THIS Choker are REAL Freshwater Pearls, you can rub them against your teeth and feel/hear the grittiness if the pearls. (FYI: It used to be you would only get pearls from mollusks, mostly oysters who naturally got a bit of sand, food or other irritant inside the oyster and caused the oyster to secrete layers of nacre around the irritant, creating a pearl. This meant not every oyster or other type of mollusk had a pearl in it so pearls were rarer and more expensive. Today we have Mussels, another type of mollusk, which is raised in freshwater Mollusks farms. On these farms instead of waiting for something naturally to irritate the mollusks and start the creation of a pearl, the farmers put an irritant in each mollusk. Freshwater Pearls created this way are known as Freshwater Cultured Pearls. Freshwater Cultured Pearls are more widely available and thus more inexpensive than "natural" Freshwater Pearls and are used more and more in jewelry made today). I really liked the look on choker and tried it on. While it was on, I started rubbing my hand up and down it and noticed something sharp on the right side of the choker by where the pearls are connected to the gold plated chain. I took the choker off to inspect it and I felt on the left side of the choker, in the same area, something sharp. Upon further inspection I noticed the plastic stringing line (similar to a fine fishing line) that the pearls are strung on, was strung through the crimp cover/ crimp bead that was connected to the gold chain. The stringing line was then tied and cut and the crimp bead/ crimp cover was closed over the knotted stringing line but not all the way. Because the crimp beads were not fully closed over the ends of the knotted line, the sharp ends of the line were sticking out. So I got out the long nose pliers, I used in jewellery making, and carefully put the end of line back into the left crimp bead and the used the long nose pliers to close the crimp bead all the way and repeated the steps on the right side. No More Sharp Edges!! The chain is gold plated over steel. It looks pretty and shining now but only time will tell if the plating will discolored or flake over time. I am a little concern the plating might not last because it says in the From the Brand Section: " Please Avoid Wear It When Sweating, Bathing, Or Sleeping." It also says " Please Avoid ContactIng With Wax, Alkali, Blench, Correction Fluid, and other Corrosive Substances". I have learned from experience that if the maker is warning you not to wear jewelry when "sweating" and coming in contact with certain substances there is a good chance something is wrong with the base metal used to make the jewelry or the plating. Only time will tell. I will wear the choker for several weeks in a row and will update the review when I find out if the plating lasts or not. (Update: I wore the necklace for a week and the gold plating held up. No discolration on the necklace or my skin and no flaking off plating. The second or third time I took the necklace off though, the jump ring that holds rectangular piece that goes in the lobster clasp, fell off. Took my long nose jewelry pliers and put it back on again with no trouble.)
Looks like real pearls (don't know if they are, but they look great). This is plated gold so only time will tell how long it lasts or if it rubs off, but it appears to be solid quality. The clasp is strong and easy to use. Overall, this is a great necklace for the price.
This is a simple but pretty necklace! I like how you can adjust where the clasp attaches to the links and make the drop longer or shorter as preferred, which accentuates the neck very nicely. It is dressy, but it can also be worn with a black sweater and jeans as well. It is not the highest quality, but it is still very pretty and versatile! For the price I think it is a nice necklace; however, I wish the pearl was more round rather than oblong. I took off a star for that and the quality. I don’t think this is a piece that will last more than a year or two, but I do like it and intend to wear it to work tomorrow.
DaintyDec. 2022
Cute necklace! Dainty & not super flashy!
This choker is very simple and cute. Good thing about this is that i can adjust the size and make it to necklace. However, the size is way to small and does feel like it will break down easily. Other than that it’s pretty good.
This necklace is just as pictured! The two inch extension is so nice fir versatility of wearing the necklace.

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