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Black-Eyed Peas product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Goya Foods Blackeye Peas, 15.5 Ounce (Pack of 24)
Bush's Best Baked Beans, Blackeye Peas, 15.8 OZ (Pack of 6)
Glory Foods Seasoned Blackeye Peas, 15-Ounce (Pack of 12)
Trappeys Jalapeno Black Eye Peas with Slab Bacon, 15.5 Ounce -- 12 per case.
Bush's Blackeye Peas 15.5oz Cans (Pack of 6) (with Snaps)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Black-Eyed Peas product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.2 out of 5 and a total of 124 reviews. This suggests that the majority of customers who have purchased this product have been satisfied with their purchase. However, it's important to note that there may be some room for improvement as the rating is not a perfect 5.0. It may be helpful for the seller to analyze the reviews and identify any common issues or complaints that customers have mentioned. Addressing these concerns could potentially lead to even higher customer satisfaction and more positive reviews. Additionally, it may be beneficial for the seller to actively encourage customers to leave reviews after their purchase. This can help to increase the number of reviews and provide potential customers with more information about the product. Overall, the data suggests that the Black-Eyed Peas product on Amazon has a relatively high level of customer satisfaction. However, there is always room for improvement and sellers should strive to address any issues or concerns that customers may have in order to maintain and improve their product's reputation.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is new year, the most common location is grocery, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Black-Eyed Peas product are family, mother, and husband. This suggests that the product is commonly consumed within a household setting, with family members, particularly mothers and husbands, being the primary consumers. In terms of the top three places to use the product, grocery stores and grocery shopping are mentioned multiple times, indicating that customers often purchase Black-Eyed Peas from these locations. Additionally, California is mentioned once, suggesting that this product may be popular or commonly used in that region. Regarding the usage of the product, cooking and heating up are mentioned as the top two ways to utilize Black-Eyed Peas. This implies that customers typically incorporate the product into their cooking routines, possibly as an ingredient in various dishes or as a standalone side dish. Based on this analysis, the customer profile for the Black-Eyed Peas product seems to be individuals who prioritize family meals and home cooking. They are likely to be health-conscious individuals who appreciate the nutritional benefits and versatility of Black-Eyed Peas in their culinary endeavors. To cater to this customer profile, it would be beneficial to emphasize the product's family-friendly nature, nutritional value, and recipe ideas on packaging or marketing materials. Additionally, collaborating with grocery stores, particularly in California, could help increase visibility and availability of the product in these key locations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, pea, four of the six can, sauce, juice. The most mentioned elements about can are dent(54.55%), are not safe to eat(9.09%).
The top 5 positive reviews are flavor, taste, black eye pea, pea, glory food ' product. The most mentioned elements about flavor are good(36.36%).
are not safe to eat9.09%
four of the six can9.09%
black eye pea9.09%
glory food ' product9.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in relation to Black-Eyed Peas is their canning, which accounts for 63.64% of the mentioned cons. Other cons include issues with the peas themselves, such as their texture (pea), the quality of some cans (four of the six can), and potentially the taste of certain brands (sauce, juice). On the other hand, the top pro aspect mentioned most is the flavor, which accounts for 36.36% of the mentioned pros. Based on this information, it appears that the flavor of Black-Eyed Peas is generally appreciated, but there are concerns regarding the canning process and the quality of some products. To improve product development and selection, it would be beneficial to address these cons. For example, manufacturers could focus on improving the canning process to ensure better quality and texture of the peas. Additionally, efforts could be made to enhance the taste of certain brands to meet consumer expectations. Furthermore, it would be valuable to conduct market research and gather feedback from consumers to understand their preferences and expectations better. This information can guide product development and help in selecting the most desirable options for consumers. By addressing the cons and capitalizing on the pros, manufacturers can create a more appealing and satisfying experience for customers when it comes to Black-Eyed Peas.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that the primary motivation for customers to buy Black-Eyed Peas is the price, as it was mentioned 100% of the time. However, since the other reasons are undefined, it is difficult to draw a comprehensive conclusion about buyer motivation for this category. Considering the importance of the product description as the top feature, it is crucial to optimize it effectively. A well-crafted product description can attract potential buyers and provide them with the necessary information to make a purchase decision. Here are a few reasons why the product description is crucial: 1. Informative details: A detailed product description can highlight the unique qualities, nutritional benefits, and cooking instructions of Black-Eyed Peas. This information helps customers understand the product better and make an informed choice. 2. Quality assurance: A well-written description can convey the quality and freshness of the product, assuring customers that they are purchasing a reliable and desirable item. 3. Differentiation: The product description can emphasize any unique selling points, such as organic sourcing, sustainable farming practices, or special packaging. These differentiators can set the product apart from competitors and attract customers looking for specific features. Based on the available data, here are a few suggestions for optimizing the Amazon listing for Black-Eyed Peas: 1. Price competitiveness: Since price is a significant factor for customers, ensure that the product is competitively priced compared to similar offerings on Amazon. Consider offering discounts or promotions to attract price-conscious buyers. 2. Detailed product description: Craft a comprehensive and engaging product description that highlights the key features, benefits, and usage instructions of Black-Eyed Peas. Use clear and concise language to convey the information effectively. 3. Customer reviews and ratings: Encourage satisfied customers to leave positive reviews and ratings for the product. Positive feedback can build trust and credibility, influencing potential buyers to make a purchase. 4. High-quality product images: Include high-resolution images that showcase the product's appearance, texture, and packaging. Clear and appealing visuals can capture customers' attention and enhance their understanding of the product. Remember, these suggestions are based on the limited data provided, and it's important to conduct further research and analysis to optimize the Amazon listing effectively.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bacon bacon strong taste1
bacon flavor
coat on inside1
coat well inside
flavor improve1
recreate flavor
local store1
local store
offer pea1
offer pea

Analysis of Customer Expectations for Black-Eyed Peas: Based on the customer feedback provided, there are a few key expectations for Black-Eyed Peas in terms of taste, texture, and flavor improvement. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors: 1. Strong Taste: One customer mentioned a desire for a strong taste in their Black-Eyed Peas. This suggests that customers are looking for a robust and flavorful experience when consuming this dish. To meet this expectation, sellers could focus on developing recipes or cooking methods that enhance the natural flavors of the peas, such as using aromatic spices or slow-cooking techniques. 2. Coat on Inside: Another customer mentioned the desire for a "coat on the inside." This could refer to a desire for a creamy or thick consistency in the dish. Sellers could prioritize product development by experimenting with different cooking techniques or ingredients that create a smoother texture, such as adding a small amount of cream or pureeing a portion of the peas to achieve a desired coating effect. 3. Flavor Improvement: The mention of flavor improvement indicates that customers are looking for ways to enhance the taste of Black-Eyed Peas. Sellers can prioritize product development by exploring different flavor profiles and ingredients that complement the natural taste of the peas. This could involve incorporating ingredients like bacon, onions, garlic, or herbs to add depth and complexity to the dish. Suggestions for Product Development Prioritization: 1. Experiment with different cooking techniques: Sellers can explore various cooking methods, such as slow-cooking, pressure cooking, or braising, to achieve the desired taste, texture, and flavor profile. 2. Incorporate complementary ingredients: Consider adding ingredients like bacon, onions, garlic, or herbs to enhance the overall flavor of the Black-Eyed Peas. 3. Focus on consistency: Develop recipes or cooking methods that result in a creamy or thick consistency, satisfying the customer's desire for a "coat on the inside." Marketing Promotion Factors: 1. Highlight strong taste: Emphasize the robust and flavorful experience that customers can expect when consuming your Black-Eyed Peas. Use descriptive language in marketing materials to convey the rich taste and aromatic flavors. 2. Showcase improved flavor: Communicate how your product has been developed to enhance the natural taste of Black-Eyed Peas. Highlight the ingredients and cooking techniques used to achieve a more flavorful dish. 3. Engage with customer feedback: Encourage customers to provide feedback and reviews, and use positive testimonials to promote your product. This will help build trust and credibility among potential buyers. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers can better meet the needs of their customers and differentiate their Black-Eyed Peas in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Maggie k
We love Bush’s black eye peas.. I ordered the six can box and five of the cans were so dented that I had to throw them out; a disappointment and waste of money. I will buy my canned goods at the grocery. It’s a shame because I really liked the convenience.
These things are great. If you love Black Eye Peas and spice, you should absolutely enjoy these. Would highly recommend you give them a try.
BlandJul. 2019
Bland. But if you gotta have greens.
I like this product for taste. Not as good as home cooked by any means, but, when you want quick and you don't have any in the freezer, this is acceptable. What is not acceptable is the price. The price should be one third the price as here. Ridiculous that as a prime member who pays an annual fee for "free" shipping, you are being gouged on the price.
Hard to find in the grocery stores. I didn't need this many cans, but gives my enough to make again.
Bush’s Black Eyed Peas With Snaps are good for canned peas. However, these are very expensive.
Great tasteJan. 2021
I love this product. It taste fresh and is always top quality.
I ate these yesterday and became so sick I thought I had been poisoned. I cooked them for about 45 minutes and they were still hard as ever. Just little hard peas in water no kind of sauce. I should have just threw them away but I ate them anyway for lunch. NEVER EVER AGAIN !!!!!!!
HOME AGAIN !!Jan. 2021
Liked everything about this product, Advertised a Southern Style and there are about as close as you can get To homemade Texas Caviar !!!!
The item arrived severely dented and leaking through the packaging. To top it off, this item is "non-returnable". Not worth the trouble or the price I paid for "canned food".

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