Blankets & Quilts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Football Team Blanket Green Bay Custom Any Name And Number For Fans, New Skin Kids, This Used To Be Green Bay
Personalized Dog Name Blanket with Paw Prints Custom Pet Minky Blanket Gift (50x60 inches, Blue)
Large or X-Large Microwavable Flax Heating Pad Made in the U.S.A by Flax Sak - Hot and Cold Therapy - Helps with Pain - Bed Warmer - Unique Gifts
Personalized Name Blanket | Monogrammed Sherpa Throw | Custom Gift for Couple | Housewarming - 50x60"
Comfort of Psalms II Fabric Panel

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the Blankets & Quilts category on Amazon is 3.47, with a total of 53 reviews. This indicates that the customer satisfaction level for these products is moderate. While the average rating is not particularly high, it is important to consider the context. Different customers have varying expectations and preferences, so a 3.47 rating may still indicate that many customers are satisfied with their purchases. However, it also suggests that there is room for improvement in terms of product quality, design, or customer experience. To enhance customer satisfaction in the Blankets & Quilts category, here are a few pieces of advice: 1. Quality control: Ensure that the products meet or exceed customer expectations in terms of material, durability, and craftsmanship. Consistently delivering high-quality items will help build trust and increase customer satisfaction. 2. Customer feedback: Encourage customers to leave detailed reviews and ratings after their purchase. This feedback can provide valuable insights into areas that need improvement and help identify any recurring issues. 3. Variety and customization: Offer a diverse range of blankets and quilts to cater to different customer preferences. Additionally, consider providing customization options, such as size, color, or pattern choices, to make the products more personalized and appealing. 4. Clear product descriptions: Provide accurate and detailed descriptions of the blankets and quilts, including dimensions, materials used, and care instructions. This will help customers make informed decisions and reduce the likelihood of dissatisfaction due to mismatched expectations. 5. Responsive customer service: Ensure that customer inquiries and concerns are addressed promptly and professionally. A positive customer service experience can greatly impact overall satisfaction and encourage repeat purchases. By implementing these suggestions, sellers in the Blankets & Quilts category can work towards improving customer satisfaction and potentially increase their average ratings on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is birthday, the most common location is bed, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are husbands, followed closely by family and friends. The top places to use the product are in bed, the freezer, and group homes. The most common usage of the product is as a gift, particularly for Christmas. From this data, we can infer that the customer profile for this product is likely someone who is looking for a high-quality blanket or quilt to give as a gift to their loved ones. They may be looking for a product that is versatile enough to be used in a variety of settings, such as in bed or in a group home. They may also be interested in a product that can be stored in the freezer, perhaps for therapeutic purposes. Based on these insights, some suggestions for the customer profile might include targeting individuals who are interested in gift-giving and who value high-quality, versatile products. Marketing efforts could focus on the product's ability to be used in a variety of settings and its potential therapeutic benefits. Additionally, efforts could be made to highlight the product's durability and long-lasting quality, as this may be an important factor for customers who are looking for a gift that will be cherished for years to come.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are blanket, monogram. The most mentioned elements about blanket are slim(50.00%).
The top 5 positive reviews are blanket, color, monogram, blanket throw, extra large bag. The most mentioned elements about blanket are good(6.67%), look good(6.67%).
look good6.67%
make from a soft fleece material6.67%
blanket throw13.33%
extra large bag6.67%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the category of Blankets & Quilts has mixed sentiment among consumers. The top con aspect mentioned most is "blanket," which suggests that consumers may have issues with the quality or comfort of the blankets. Additionally, the fact that the top 5 cons include "monogram" and "undefined" suggests that there may be issues with customization and clarity of product descriptions. On the positive side, the top pro aspect mentioned most is also "blanket," which suggests that consumers do appreciate the product when it meets their expectations. However, the fact that there are no other pro aspects mentioned in the data suggests that there may be room for improvement in this category. To improve product development and selection in this category, it may be helpful to focus on addressing the issues with blanket quality and customization. This could involve sourcing higher-quality materials or offering more customization options to consumers. Additionally, providing clearer product descriptions and addressing any issues with undefined aspects could help improve the overall customer experience. By addressing these issues, it may be possible to increase the positive sentiment around Blankets & Quilts and improve sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy blankets and quilts for a variety of reasons, including warmth, comfort, and style. However, the top feature that influences their purchasing decision is the product description. To optimize Amazon listings for blankets and quilts, it is important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This can include information about the materials used, the size and dimensions of the product, and any special features or design elements that set it apart from other blankets and quilts on the market. In addition to product descriptions, it may also be helpful to include high-quality images that showcase the product from multiple angles and in different settings. This can help customers get a better sense of what the product looks like in real life and how it might fit into their own home decor. Overall, by focusing on creating compelling product descriptions and visually appealing images, sellers can help to attract and convert more customers looking for blankets and quilts on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
add in description1
add to description
black and red1
red black
large print1
print small
size of printed message1
size of printed message

Based on the customer expectations mentioned, it seems that customers in the Blankets & Quilts category are looking for products that have specific design features and functionality. Specifically, they are looking for blankets and quilts that have a black and red color scheme, large print, and a clear description. To meet these expectations, sellers in this category should prioritize product development that incorporates these design features. This could include creating blankets and quilts that have bold black and red patterns, using large print for any text or graphics on the product, and ensuring that the product description is clear and informative. In terms of marketing promotion factors, sellers should focus on highlighting these design features in their product listings and advertising. This could include using high-quality images that showcase the black and red color scheme and large print, as well as emphasizing the clear and informative product description. Additionally, sellers could consider offering customization options for their blankets and quilts, allowing customers to choose their own color schemes and print designs. This could help to further meet customer expectations and differentiate their products from competitors in the market. Overall, by prioritizing product development that meets customer expectations and emphasizing these design features in their marketing efforts, sellers in the Blankets & Quilts category can better attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Perfect!Oct. 2020
Really well made and very soft. Perfectly monogrammed like how I wanted it. I am very satisfied and highly recommend this to anyone looking for a cute gift for a couple.
Linda Mulry
The monogram looks awful and this company can care less of the miss printed monogram as it looks like it’s peeling. Looks nothing like there pictures
Justin P.
Only 4 stars because of how much lint comes off of it at first. Make sure to take a vacuum to it before use
PerfectNov. 2020
Its was more then I expected. Soft, well made the monogram was beautiful
This is a great blanket for a gift. The couple I sent it to as an anniversary gift loved it so much, they asked for another one next year! Yep that pretty much sums it up 😂
Received this as a gift from a dear friend and absolutely adore it. It is so very soft and the perfect thickness. Not to hot to lay under and not too thin. I will definitely be using this while I’m reading!
Was so disappointed with this, I didn’t even give it as a gift as planned. Request to return was denied. Maybe I’ll have my dog sleep on it
G. K.
It arrived on time and my granddaughter absolutely loved it - the fact that it was personalized and so SNUGGLEY!
First of all- I want to say that this blanket is fabulous!! I bought it for my son and his new fiancé. They absolutely love it. But what made it even better is how wonderful the seller is. I won't go into detail, but I made a mistake but the seller made it good at no extra cost to me. Very pleased with this experience!!
Tanya T
This blanket was exactly what I was looking for as a gift for my husband. It looked good in the picture, it looked 100% better in person, my husband was totally satisfied as I was. The embroidered name was done professionally. I wish I ordered more for other family members.

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