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Blue Light Blocking Glasses product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
27,777
This insight is based on the data from the best seller products. The top 5 of them are:
hunsquer Blue Light Glasses for Women /Men Computer Blue Light Glasses
B09PV68Z98
Oilway Blue-Light Blocking Glasses Computer Reading/Gaming/TV/Phones Glasses Fashion Anti Eyestrain UV Glasses for Women Men
B0BLJPS79W
Blue Light Blocking Glasses for Women Men, 3-Pack Fashion Square Fake Nerd Eyeglasses Frame Anti UV Ray Filter Computer Gaming Glasses (Pink+purple+blue)
B088CVKLBS
TIJN Blue Light Blocking Glasses for Women Men Clear Frame Square Nerd Eyeglasses Anti Blue Ray Computer Screen Glasses
B07ST9G1MF
ANYLUV Upgraded Blue Light Blocking Glasses Women Men - Computer Gaming Glasses,Anti Eyestrain (Black Frame Orange Lens)
B09Q5CVFNC

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Blue Light Blocking Glasses on Amazon is 4.37, which indicates a generally positive customer satisfaction level. With a total of 27,777 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these glasses. The high average rating suggests that the majority of customers are satisfied with their purchase. However, it's important to note that without further information, we cannot determine the specific reasons behind the ratings or the distribution of positive and negative reviews. Considering the popularity of Blue Light Blocking Glasses and the large number of reviews, it is advisable for potential customers to read through a variety of reviews to get a comprehensive understanding of the product. This will help them make an informed decision based on their specific needs and preferences. Additionally, it would be beneficial for customers to consider factors such as the brand reputation, lens quality, comfort, and durability when choosing Blue Light Blocking Glasses. Reading detailed reviews that discuss these aspects can provide valuable insights and help customers find the best product for their requirements. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for Blue Light Blocking Glasses. However, it is always recommended to conduct thorough research and read multiple reviews before making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is allday, the most common location is office, the most common behavior is work on the computer . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of Blue Light Blocking Glasses are the daughter, son, and kid, with the daughter being mentioned the most frequently (678 mentions). This suggests that individuals of various age groups, including children, are concerned about the potential harmful effects of blue light and are actively seeking solutions to protect their eyes. In terms of the top three places to use the product, the office (236 mentions), school (254 mentions), and house (103 mentions) stand out. This indicates that people are recognizing the importance of blue light protection not only in professional settings but also in educational and personal environments. It suggests that individuals are increasingly aware of the prevalence of blue light exposure across different aspects of their lives. Regarding the top two usages of the product, working on the computer (304 mentions) and using computers (324 mentions) are the most common activities associated with the use of Blue Light Blocking Glasses. This highlights the growing concern about the potential negative impact of prolonged screen time and the desire to mitigate its effects. It also suggests that people are actively seeking ways to incorporate blue light protection into their daily routines, especially when engaging in computer-related tasks. Based on this analysis, the customer profile for Blue Light Blocking Glasses can be described as individuals of various age groups, including children, who are concerned about the harmful effects of blue light exposure. They are likely to be tech-savvy individuals who spend a significant amount of time working on computers or using electronic devices. They value eye health and are proactive in seeking solutions to protect their eyes from the potential negative effects of blue light. To cater to this customer profile, it would be beneficial to emphasize the effectiveness of the product in reducing eye strain, improving sleep quality, and protecting against potential long-term eye damage caused by blue light exposure. Marketing efforts should focus on the convenience and versatility of the glasses, highlighting their suitability for use in various settings such as offices, schools, and homes. Additionally, providing educational content about the importance of blue light protection and its impact on eye health could further engage and attract this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glass, lens, frame, blue light glass, glare. The most mentioned elements about glass are not blue light blocking(1.77%), small to tiny(0.88%).
The top 5 positive reviews are glass, frame, style, color, design. The most mentioned elements about glass are good(11.57%), light(10.09%).
Cons
glass22.20%
not blue light blocking1.77%
small to tiny0.88%
flimsy0.84%
have fingerprint all over the lens and all over the frame0.04%
squish against the side of your head0.04%
lens19.34%
frame10.41%
blue light glass4.99%
glare4.14%
Pros
glass42.50%
good11.57%
light10.09%
comfiest6.99%
stylish5.83%
good quality3.17%
frame7.44%
style6.56%
color4.55%
design3.01%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant concern for consumers when it comes to Blue Light Blocking Glasses is the glass material, which is mentioned as a con in all of the top 5 cons listed. However, it is also interesting to note that glass is the most commonly mentioned pro aspect, with a high percentage of 42.50%. This suggests that while consumers may have concerns about the glass material, they also recognize its benefits. Other cons mentioned include the lens, frame, blue light glass, glare, style, color, and design. These factors may impact the overall user experience and satisfaction with the product. To improve product development and selection, manufacturers could focus on addressing the concerns around the glass material by exploring alternative materials or improving the quality of the glass used. Additionally, they could consider offering a variety of frame styles, colors, and designs to appeal to a wider range of consumers. It may also be helpful to provide more information about the benefits of blue light blocking glasses to educate consumers and increase their understanding of the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others61
100 % blue light blocking12
style11
blue light protection9
cute6

Based on the data provided, it seems that customers are motivated to buy Blue Light Blocking Glasses primarily because of the product description. This is likely because these glasses are a relatively new product category, and customers need to understand what they do and how they work before making a purchase. Additionally, the fact that the glasses are recommended by friends is also a strong motivator, as customers are likely to trust the opinions of people they know. Price is also a factor, but it seems to be less important than the product description and recommendations from friends. This suggests that customers are willing to pay a premium for a product that they believe will be effective in blocking blue light. To optimize an Amazon listing for Blue Light Blocking Glasses, it would be important to focus on the product description. This could include providing detailed information about how the glasses work, what benefits they offer, and how they compare to other products on the market. Additionally, it would be helpful to include customer reviews and testimonials that highlight the effectiveness of the glasses in blocking blue light. Finally, it would be important to price the glasses competitively, but not at the expense of providing high-quality product information.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
anti-glare20
do not have glare
help with glare
remove glare
anti glare
anti glare less eye strain
help18
help
know sooner15
sooner
work13
work
case13
case
case to
blue light block11
blue light block
blue light block glass
block blue light
blue light block good
more blue light block
help not get headache9
help not get headache
help ease headache
help get rid of headache
help with headache
keep headache
decent quality6
good quality
high quality
lens big5
lens big
lens large
lens small
lense big
good eye health4
support eye health
good eye health
help in long run of eye health
treat eye good

Based on the mentions provided, it seems that customers are primarily concerned with the effectiveness of blue light blocking glasses in helping with eye strain and fatigue caused by prolonged screen time. They also seem to be interested in the adjustability of the glasses to fit their individual needs and preferences. Additionally, there is a mention of cleaning solution, which suggests that customers may be looking for glasses that are easy to maintain and keep clean. To prioritize product development, sellers should focus on creating glasses that effectively block blue light and are adjustable to fit a variety of face shapes and sizes. They should also consider including a cleaning solution or providing recommendations for how to clean the glasses to ensure they remain effective over time. In terms of marketing promotion factors, sellers should emphasize the benefits of blue light blocking glasses in reducing eye strain and fatigue, as well as the adjustability and ease of maintenance of their products. They could also consider offering a trial period or money-back guarantee to encourage customers to try their glasses and see the benefits for themselves. Additionally, partnering with influencers or experts in eye health could help to build credibility and trust with potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

meghan
Purchased
I dont even notice they are on most of the time. I honestly forget im wearing them which is nice. and theyre cute lol.
I love how cute they are and they fit great, but if I wear them for too long I get a headache
Definitely I’ll buy again!! Very comfort
Too small for a man. It says for women OR men. Uncomfortable, very rigid. If your face is tiny, they may fit better.
Jenn
Purchased
Pros: They look great on me and have helped a lot with my eye sensitivity and headaches. Cons: Hard to clean when it smudges. The comfort is slightly uncomfortable behind the ears. It feels a but awkward. For the price, it’s worth it. Just could use some minor tweaking.
Deidra heiner
Purchased
Helps with the lights in the hospital 🏥
Kid-sizedOct. 2020
I do not have a big head, and when I put these on I get a headache after around 10 minutes because they are so tight, it feels like I am wearing glasses made for a child. The worst part is they are completely non-bendable so you cannot adjust them to give wiggle room at all. Save your money and get a quality pair instead.
Great productFeb. 2021
These glasses are super comfortable and cute at the same time
Cathy H
Purchased
Nice glassesJun. 2020
Very lightweight and Comfortable. Look nice and were a great price. Daughter uses them when using her chromebook and loves them.

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