In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question, which falls under the category of Boards & Canvas, has a high level of customer satisfaction. With an average rating of 4.72 out of 5 and a total of 11,141 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to note that while high ratings and positive reviews are certainly a good sign, it is always a good idea to read through some of the reviews to get a better sense of what customers are saying. This can help you determine if the product is a good fit for your needs and preferences. Additionally, it is always a good idea to consider factors such as price, shipping times, and customer service when making a purchasing decision.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product in question is most commonly used for painting and giving as a gift. The top three users mentioned are kids, daughters, and granddaughters, which suggests that this product may be popular among families with young children or grandchildren who enjoy art and creative activities. The top three places to use the product are classrooms, rooms, and houses, which indicates that this product may be used in a variety of settings, including educational and home environments. Given the high number of mentions for gift-giving, it's possible that this product is often purchased as a present for children or grandchildren. This suggests that the customer profile for this product may be parents, grandparents, or other family members who are looking for a fun and creative gift for a child in their life. To appeal to this customer profile, it may be helpful to highlight the product's child-friendly features, such as non-toxic materials or easy-to-use design. Additionally, marketing efforts could focus on the product's versatility, highlighting its potential for use in both educational and home settings.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| canvas | 32.18% |
| shoddy | 3.30% |
| stretch a bit | 2.35% |
| small | 0.47% |
| form wing on the side of the board | 0.16% |
| slide out | 0.16% |
| canvas material | 10.99% |
| paint | 10.36% |
| product | 2.83% |
| corner | 2.51% |
Pros | |
|---|---|
| canvas | 27.42% |
| good quality | 11.87% |
| solid | 4.42% |
| good | 3.23% |
| thick | 0.99% |
| stretch perfectly | 0.59% |
| color | 15.29% |
| quality | 10.48% |
| paint | 8.64% |
| size | 8.44% |
Based on the data provided, it seems that the most commonly mentioned aspect of the Boards & Canvas category is the canvas material, which is mentioned both as a pro and a con. The sentiment analysis suggests that there are both positive and negative opinions about this category. The pros of this category seem to be centered around the canvas material, which is mentioned as the top pro aspect. This suggests that consumers appreciate the quality and durability of canvas. However, the cons of this category are also related to the canvas material, with consumers mentioning issues with the material, such as its quality and paint adherence. To improve product development and selection in this category, it may be helpful to focus on addressing the cons mentioned by consumers. For example, manufacturers could work on improving the quality of the canvas material, or developing new materials that are more durable and easier to work with. Additionally, it may be helpful to offer a wider range of canvas sizes and colors to meet the needs of different consumers. By addressing these issues, manufacturers can create products that better meet the needs and preferences of consumers, and improve the overall sentiment towards this category.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 6 |
| delivery | 1 |
| different size of canvas | 1 |
| dry | 1 |
| extreme sheen | 1 |
Based on the data above, it seems that customers in the Boards & Canvas category are primarily motivated by price and product description when making purchasing decisions. While advertising attraction is also a factor, it appears to be less important than the other two factors. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the size, material, and quality of the board or canvas, as well as any special features or benefits that the product offers. To optimize their Amazon listings for this category, sellers should focus on providing detailed and accurate product descriptions that highlight the key features and benefits of their products. They should also consider pricing their products competitively to appeal to price-sensitive customers. Additionally, sellers may want to invest in advertising to increase the visibility of their products and attract more customers to their listings.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| thinner | 8 | thicker |
| large size | 6 | large size big size large large in size |
| big | 5 | big big size large |
| big bottle | 5 | big bottle large bottle |
| A little bit more thick. | 3 | thicker |
| canvas not thick | 3 | thicker canvas canvas board thicker |
| paint wet | 3 | paint paint work |
| 1 inch profile | 2 | 1 inch profile |
| big size container | 2 | large container |
| canvas | 2 | canvas canvas big |
Analysis of Customer Expectations for Boards & Canvas: Based on the customer feedback, there are a few key expectations for the Boards & Canvas category. Firstly, customers value having access to artist information. This could include details about the artist's background, inspiration, or previous works. Providing this information can help customers connect with the artist and make a more informed purchasing decision. Secondly, customers appreciate having a hanger at the back side of the boards or canvas. This feature allows for easy hanging and display of the artwork without the need for additional hardware or tools. Including a hanger can enhance the overall convenience and satisfaction of customers. Lastly, customers expect the materials used in the boards and canvas to hold up over time. Durability is crucial, as customers want their artwork to last without any significant deterioration. Ensuring that the materials used are of high quality and can withstand wear and tear is essential to meeting this expectation. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Artist Information: Sellers should prioritize collaborating with artists who are willing to provide detailed information about themselves and their work. This information can be displayed alongside the product, either on the packaging or on the seller's website. Promote the unique stories and backgrounds of the artists to create a stronger connection between customers and the artwork. 2. Hanger Integration: Sellers should consider incorporating a hanger at the back side of the boards or canvas as a standard feature. This can be achieved by working closely with manufacturers to ensure that the hanger is securely attached and can support the weight of the artwork. Highlight this feature in product descriptions and marketing materials to attract customers who value convenience. 3. Material Quality: Prioritize sourcing high-quality materials that are known for their durability. Conduct thorough research and testing to ensure that the boards and canvas can withstand various environmental conditions and remain in good condition over time. Emphasize the use of premium materials in product descriptions and marketing campaigns to instill confidence in customers regarding the longevity of the artwork. 4. Marketing Campaigns: Develop marketing campaigns that focus on the unique selling points of the boards and canvas, such as the artist information, integrated hangers, and material quality. Utilize social media platforms, art communities, and targeted advertising to reach potential customers who value these features. Collaborate with artists to create engaging content that showcases their work and highlights the benefits of the product. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can differentiate themselves in the market and attract customers who prioritize artist information, convenience, and long-lasting quality in their Boards & Canvas purchases.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
