Bonito Flakes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
SIMAYA Dashi Powder with No MSG (Soup Stock) [English instructions on the back] 1.48 oz (Dried Sardine, 1.48 Ounce (Pack of 1))
Kaneso Tokuyou Hanakatsuo, Dried Bonito Flakes 3.52 Ounce (2 Bags)
JFC Salmon Fumi Furikake Rice Seasoning, 1.7 Ounce
Japanese Hon Dashi Bonito Fish Soup Stock - 2.1 oz x 2 bottles
Kaneso Tokuyou Hanakatsuo , Dried Bonito Flakes 3.52 Oz…

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Bonito Flakes product on Amazon has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 2081 reviews, it suggests that many customers have had a positive experience with this product. As a language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through the reviews carefully to get a sense of what customers like and dislike about the product. This can help you make an informed decision about whether or not to purchase it. Additionally, it is important to consider your own needs and preferences when selecting a product, as what works well for one person may not work as well for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is cat, the most commonly moment of use is everyday, the most common location is petsmart, the most common behavior is treat . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users mentioned in relation to the Bonito Flakes product are cat (368 mentions), dog (40 mentions), and kitty (34 mentions). This suggests that the product is popular among pet owners, particularly those who have cats. When it comes to the top three places to use the product, Petsmart (30 mentions), Pet (20 mentions), and Japan (12 mentions) stand out. Petsmart, a well-known pet store, being mentioned the most indicates that customers often purchase Bonito Flakes from there. The mention of "Pet" suggests that customers may also buy the product from other pet stores or online platforms. The mention of Japan could imply that customers associate Bonito Flakes with Japanese cuisine or that they prefer purchasing authentic Japanese products. Regarding the top two usages of the product, treat (51 mentions) and miso soup (41 mentions) are the most common. This indicates that customers primarily use Bonito Flakes as a treat for their pets, particularly cats. Additionally, the mention of miso soup suggests that some customers use Bonito Flakes as an ingredient in Japanese cuisine, highlighting its versatility. Based on this analysis, the customer profile for Bonito Flakes can be described as pet owners, specifically cat owners, who are interested in providing treats for their pets. They may also have an affinity for Japanese culture and cuisine, as indicated by the association with Japan and the usage in miso soup. To cater to this customer profile, it would be beneficial to focus marketing efforts on pet owners, particularly those with cats. Collaborating with pet stores like Petsmart or other online platforms that cater to pet owners could help increase visibility and accessibility of the product. Additionally, highlighting the product's authenticity and its usage in Japanese cuisine could attract customers who are interested in exploring different culinary experiences. Overall, understanding the customer profile and tailoring marketing strategies accordingly can help maximize the appeal and reach of Bonito Flakes among its target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bag, flake, smell, texture. The most mentioned elements about product are crush into small piece(1.35%), fell to piece(1.35%).
The top 5 positive reviews are flavor, flake, taste, bag, product. The most mentioned elements about flavor are good(11.11%), rich(3.70%).
crush into small piece1.35%
fell to piece1.35%
leave a mess1.35%
light head1.35%
like like1.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Bonito Flakes category has both positive and negative aspects. The top pro aspect mentioned most is flavor, which suggests that consumers enjoy the taste of these flakes. However, the top con aspect mentioned most is product, which could indicate issues with the quality or consistency of the flakes. Other common cons mentioned include the bag, flake, smell, and texture of the product. These issues could be related to packaging, processing, or storage methods. It's important for manufacturers to address these concerns in order to improve the overall customer experience. In terms of product development and selection, it may be beneficial for manufacturers to focus on improving the quality and consistency of the flakes. This could involve using higher quality ingredients, refining processing methods, or implementing better storage and packaging practices. Additionally, addressing common complaints about the bag, flake, smell, and texture of the product could help to improve customer satisfaction and loyalty. Overall, while the Bonito Flakes category has some areas for improvement, the fact that flavor is the top pro aspect mentioned suggests that there is potential for this product to be successful with the right adjustments.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good flavor1

Based on the data provided, it seems that customers primarily buy Bonito Flakes due to its price, advertising attraction, and product description. However, the product description stands out as the top feature influencing buyers' decisions. There could be several reasons why the product description is the most influential factor. Firstly, Bonito Flakes may have unique qualities or benefits that are effectively communicated in the product description. It could highlight the product's high quality, freshness, or specific uses, which resonates with customers. Additionally, a well-written product description can provide detailed information about the origin, preparation, and potential culinary uses of Bonito Flakes, helping customers make informed purchasing decisions. Based on this information, here are a few suggestions for optimizing the Amazon listing for Bonito Flakes: 1. Enhance the product description: Ensure that the product description is comprehensive, engaging, and highlights the unique aspects of Bonito Flakes. Include information about its taste, texture, health benefits, and potential uses in various dishes. 2. Use persuasive language: Craft the product description in a way that appeals to customers' senses and emotions. Describe the aroma, umami flavor, and versatility of Bonito Flakes to create a desire to try the product. 3. Include customer reviews: Incorporate positive customer reviews in the product description to build trust and credibility. Genuine feedback from satisfied customers can reinforce the attractiveness of Bonito Flakes. 4. Optimize keywords: Conduct keyword research to identify relevant terms that customers might use when searching for Bonito Flakes. Incorporate these keywords naturally throughout the product description to improve visibility in search results. 5. Highlight competitive pricing: Since price is a significant factor for customers, consider emphasizing any competitive pricing or special offers in the product description. This can help attract price-conscious buyers. Remember, optimizing the Amazon listing is an ongoing process. Regularly monitor customer feedback, analyze competitors' listings, and adapt your product description accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big box2
last long2
last long
30 serving1
more than 7 serving
add subscribe & save1
subscribe save option
additional ingredient1
other ingredient add
advertise in selling
another brand1
different brand
back stock1
back stock
bag big1
bag large
bag ratio of water v amount of bonito1
bag ratio of water v amount of bonito

Analysis of Customer Expectations for Bonito Flakes: Based on the provided information, it seems that customers have three main expectations for Bonito Flakes: being available in a big box, lasting long, and providing approximately 30 servings. Let's delve deeper into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Big Box: Customers expect Bonito Flakes to be available in a larger packaging size. This suggests that they prefer buying in bulk or having a sufficient quantity to last them for a while. To meet this expectation, sellers could consider offering Bonito Flakes in larger-sized containers or introducing value packs that cater to customers looking for a bigger quantity. Emphasizing the convenience and cost-effectiveness of purchasing a larger box could be a key marketing strategy. 2. Last Long: Customers want Bonito Flakes to have a longer shelf life or remain fresh for an extended period. To address this expectation, sellers should focus on product development and packaging techniques that enhance the longevity of the flakes. This could involve using advanced preservation methods or introducing resealable packaging to maintain freshness. Highlighting the extended shelf life and freshness of the product in marketing campaigns would be beneficial. 3. 30 Servings: Customers expect Bonito Flakes to provide approximately 30 servings. This indicates that they are looking for a product that offers a reasonable quantity for their needs. Sellers should ensure that the packaging clearly indicates the number of servings or provides guidelines on how much to use per serving. Additionally, they could consider offering different package sizes to cater to customers with varying consumption preferences. Marketing efforts should emphasize the value and convenience of having a product that offers a specific number of servings. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Prioritize packaging innovation: Focus on developing packaging that enhances the shelf life and freshness of Bonito Flakes. Consider investing in resealable packaging or exploring advanced preservation techniques to meet customer expectations. 2. Offer variety in packaging sizes: Provide options for customers by offering Bonito Flakes in different package sizes. This allows customers to choose the quantity that best suits their needs, whether they prefer a larger box or a smaller one. 3. Highlight convenience and cost-effectiveness: Emphasize the convenience and cost-effectiveness of purchasing Bonito Flakes in a big box or value pack. Showcase the benefits of having a product that lasts long and provides a specific number of servings. 4. Educate customers on usage and serving sizes: Provide clear instructions on the packaging regarding the recommended serving size and the number of servings per package. This helps customers understand the value they are getting and how to use the product effectively. 5. Leverage digital marketing channels: Utilize social media platforms, food blogs, and online communities to promote Bonito Flakes. Engage with customers, share recipes, and highlight the versatility of the product to attract a wider audience. By addressing these customer expectations and implementing the suggested strategies, sellers can enhance their product offering, meet customer needs, and effectively promote Bonito Flakes in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

PerfectJul. 2019
Perfect for miso soup and adding great umami flavor to almost anything!
Very TastyApr. 2022
This was tasty and a welcome addition to the home made miso soup. I would buy it again.
PerfectFeb. 2020
Quality product, great range of uses
Delicious for sushi
Cat treatNov. 2020
I buy this as a treat for my cat. He loves it!
Excellent seller for this type of Bonito flakes. Unlike several of the others I’ve tried, this seller consistently supplies fresh, large flakes without all that fish “dust” in other sellers’ products. They arrive packed carefully in a securely sealed and recloseable bag, WITHIN IN A BOX with no other items included (those of you who have received squashed items like this before know why I put that part in ALL CAPS!). And given the high quality of the product and the care taken to get it to me FAST and intact, the most amazing part is how incredibly inexpensive these are! This price for a full pound of these (because they are so light, believe me its a HUGE bag!!). I should add that I use these strictly as cat treats so I can’t comment on the taste for humans but both of my cats would vehemently tell you they are DELICIOUS to cats :)
Not like any dashi soup stock I have had. More fish than any other flavor.
Easy to use, good flavor, no MSG. Excellent Japanese quality.
sean s
the flavor is intense - i have it raw nightly on spinach and daikon and the smell irritates the rest of the family so much i have to instantly cover it with arugula and romaine, mirin and tamari! great stuff and i am pretty sure it will last about three months, easy - a pound is a huge amount to consume!
So much easier and convenient than making is from scratch.

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