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Bouillon product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Better Than Bouillon Culinary Collection Base, Italian Herb Base, Contains 38 Servings Per Jar, 8-Ounce Glass Jar (Pack of 6)
Knorr Chicken Flavor Boullion Cubes, 8-Count Boxes (Pack of 48)
Knorr Beef Flavor Bouillon For Soups, Sauces and Broth Granulated Fat & Cholesterol Free, 32 Oz (Pack of 3)
HERB-OX Sodium Free Chicken Bouillon Packets, 1.5 oz, (Pack of 12)
Better Than Bouillon Organic Roasted Chicken Base, Reduced Sodium - 16 oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Bouillon product in question has received an average rating of 4.65 out of 5, based on a total of 4143 reviews. This indicates a relatively high level of customer satisfaction, as the average rating is close to the maximum score. With such a large number of reviews, it suggests that the product has been widely purchased and tried by customers. The high average rating further implies that the majority of customers have had positive experiences with the Bouillon product. Based on this information, it can be concluded that the Bouillon product has been well-received by customers and has garnered a significant level of satisfaction. This positive feedback is a good indicator of the product's quality and effectiveness. As for advice, it would be beneficial for the seller or manufacturer to continue maintaining the quality of the Bouillon product and ensuring consistency in meeting customer expectations. They should also consider leveraging the positive reviews and ratings to further promote the product, as customer satisfaction is a strong selling point. Additionally, actively engaging with customers, addressing any concerns or issues, and continuously improving the product based on customer feedback can help maintain and enhance customer satisfaction in the long run.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is soup . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Bouillon product is primarily associated with three key users: husband, family, and friend. The husband is mentioned the most, indicating that he plays a significant role in the decision-making process or usage of the product. The family and friend also have a considerable influence, as they are mentioned frequently as well. When it comes to the places where this product is commonly used, the grocery is the most mentioned location, followed closely by the pantry and grocery store. This suggests that customers often purchase Bouillon from grocery stores and keep it stocked in their pantries for regular use. In terms of usage, soup is the most popular way to utilize the Bouillon product, with a significant number of mentions. Additionally, making chicken soup is mentioned frequently, indicating that customers specifically associate Bouillon with this particular dish. Based on this analysis, we can draw some conclusions about the customer profile. The primary customer seems to be someone responsible for grocery shopping, likely the husband, who values convenience and practicality. They are likely to be family-oriented, as the family and friend are mentioned frequently. This customer is also interested in cooking homemade meals, particularly soups, and values the flavor and convenience that Bouillon brings to their dishes. To cater to this customer profile, it would be beneficial to emphasize the convenience and versatility of the Bouillon product. Highlighting its ability to enhance various soup recipes, including chicken soup, could be a key selling point. Additionally, marketing efforts should focus on the product's availability in grocery stores and its suitability for pantry storage. Overall, understanding the customer profile and their preferences can help tailor marketing strategies and product development to better meet their needs and expectations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jar, product, taste, lid, broth. The most mentioned elements about jar are small(3.03%), break(1.52%).
The top 5 positive reviews are flavor, taste, product, bouillon, chicken flavor. The most mentioned elements about flavor are good(25.90%), rich(4.63%).
broken seal0.76%
dent so bad0.76%
like like3.60%
chicken flavor2.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Bouillon is the jar, accounting for 12.12% of the mentions. Additionally, the top 5 cons mentioned for bouillon are the jar, product, taste, lid, and broth. On the other hand, the top pro aspect mentioned most frequently is flavor, accounting for 38.25% of the mentions. The cons mentioned for bouillon primarily revolve around the jar, product, and taste. It appears that customers may have concerns about the packaging (jar and lid), the overall quality of the product, and the taste experience. These cons should be taken into consideration for product development and improvement. On the positive side, the most mentioned pro aspect is flavor, indicating that customers appreciate the taste of bouillon. This suggests that the flavor profile is a strong selling point for this category. To enhance product development and selection, it would be beneficial to address the cons mentioned. Improving the jar design and lid functionality could enhance the overall user experience. Additionally, focusing on enhancing the taste and quality of the bouillon product would likely lead to increased customer satisfaction. Furthermore, it would be valuable to conduct further research and gather more specific feedback from customers to gain a deeper understanding of their preferences and concerns. This information can guide product development efforts and help in selecting bouillon products that align with customer expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
low sodium2
real flavor2
real herb2

Based on the data provided, it seems that customers are primarily motivated to buy this product due to its product description, brand reputation, and recommendations from friends. However, the product description appears to be the top reason for their purchase decision. There could be several reasons why the product description is the most influential factor. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and uses of the bouillon product. It provides them with the necessary information to make an informed decision. Additionally, a compelling product description can create a sense of trust and credibility, making customers more likely to choose this particular brand over others. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the unique selling points, ingredients, flavors, and any other relevant details. Use persuasive language to engage customers and emphasize the benefits of using the bouillon. 2. Include customer reviews: Positive reviews can further reinforce the brand reputation and product quality. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews prominently on the listing. 3. Leverage brand reputation: If the brand has a strong reputation, make sure to highlight it in the listing. Mention any awards, certifications, or notable achievements that can build trust and credibility among potential buyers. 4. Encourage word-of-mouth marketing: Since recommendations from friends play a significant role in customer decision-making, consider implementing referral programs or incentives for customers who refer their friends to purchase the product. 5. Optimize keywords: Conduct thorough keyword research to identify the most relevant and popular search terms related to bouillon. Incorporate these keywords strategically throughout the listing to improve its visibility in search results. Remember, continuously monitoring customer feedback and adapting the listing based on customer preferences and market trends is crucial for ongoing success.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
flavor in low sodium form5
low sodium version
flavor in low sodium good
cut down sodium4
keep daily sodium mg lower
lower sodium
reduced sodium
sodium lessen
last long4
last long
big jar3
big jar
large jar
chicken flavor3
chicken taste more chicken-y
more chicken flavor
taste like chicken
expiration date3
expiration date
expiration date far out
flavor strong3
strong flavor
flavor rich
less low or no sodium version3
more low sodium sodium free product
organic low sodium version
sodium free or low sodium
low in sodium3
low sodium
low sodium form
low sodium mix
keep carry

Analysis of Customer Expectations for Bouillon: Based on the customer feedback, there are a few key expectations that stand out for the Bouillon category. The most frequently mentioned expectation is the desire for flavor in low sodium form, which was mentioned five times. This indicates that customers are looking for options that provide the same great taste but with reduced sodium content. This suggests a growing concern for health-conscious consumers who want to maintain flavor without compromising on their dietary needs. The second most mentioned expectation is the request to cut down sodium, which was mentioned four times. This aligns with the previous point and emphasizes the importance of reducing sodium levels in Bouillon products. Customers are seeking healthier alternatives that still deliver the desired taste and flavor. Another expectation that was mentioned four times is the desire for Bouillon products to last long. This suggests that customers value products with a longer shelf life, which can be convenient for storage and usage over an extended period. This expectation could be driven by the need for convenience and the desire to minimize waste. Suggestions for Product Development Prioritization: 1. Low Sodium Variants: Given the high demand for low sodium options, it is crucial for sellers to prioritize the development of Bouillon products with reduced sodium content. This can be achieved through innovative formulations and the use of natural flavor enhancers. 2. Extended Shelf Life: Investing in research and development to extend the shelf life of Bouillon products can be a significant differentiating factor. This can be achieved through improved packaging, preservation techniques, or natural ingredients that enhance product longevity. 3. Flavor Enhancement: Customers expect Bouillon products to deliver rich and satisfying flavors. Sellers should prioritize the development of products that provide robust taste profiles, even in low sodium variants. Exploring alternative seasoning options and experimenting with different herbs and spices can help achieve this. Marketing Promotion Factors: 1. Health Benefits: Highlight the low sodium content and reduced sodium options in marketing campaigns. Emphasize the health benefits of consuming Bouillon products with lower sodium levels, appealing to health-conscious consumers. 2. Convenience: Promote the long shelf life of Bouillon products as a convenient option for customers. Emphasize the ease of storage and the ability to have a flavorful ingredient readily available for an extended period. 3. Recipe Ideas: Provide recipe suggestions and cooking tips that showcase the versatility of Bouillon products. Showcasing the various ways Bouillon can be used in different cuisines and dishes can help attract a wider audience. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate themselves in the Bouillon market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love the product and use it frequently and adds zip to my meals. Does it come in a bigger size?
Mark Haberle
Expires soonMay 2022
I bought a ton of this stuff to last through hurricane season and hopefully into next year. The stuff I buy at the grocery store normally has over a year until it expires. I got 12 cans that expire in two months. So it won’t even last through one season and now I have to figure out how to use 12 cans in two months..great. I’ll probably be donating a good amount. Save your money for the store if you’re trying to stock up.
Missing itemJan. 2022
I love ordering this product but I only received 11 when it is supposed to be 12!
I LOVE this stuff. Such a great alternative to that bland tasting chicken broth that can be bought in the box. A sprinkle in pasta water, rice or multiple other dishes, gives enough salt and a hint of chicken broth flavoring. I buy it by the case and give to people that I think would enjoy good cooking.
I received 12 items that are all expiring in 3 months! AVOID!
Good stuffJun. 2015
This is the best bouillon out there, adds soul.
Comparing Knorr's chicken bouillon to those expensive little jars that you're all familiar with, it's close enough not to matter for most things. If cost is not a consideration for you, then the small difference in the final product may be worth spending (a lot) more. But I've found that for most things you'd use bouillon for, nobody can tell the difference. Since the cost of those little cubes has greatly increased, Knorr's has become a real bargain. I've always bought it in bulk and, in these questionable times, if you have the space to store it, you should too.
I have been diagnosed with GERD some time ago and I'm suffering from multiple symptoms associated with it. One of more nasty ones is problem with swallowing solid food. It really grins my gears and is extremely unpleasant. Thus, I decided to switch to liquid foods - soups, milkshakes etc. Oh, joy! 2 months later, I found out that a lot of regular soups have too much sodium in them. Darn. I started to look around and sure enough, Herbox popped up in one article online. I searched through Amazon and this little thingie entered my life. I got 6 of them and took a leap of faith. One word - excellent! For 2 months, I lost approximately 22 pounds (10 kg), my anxiety is better and I have less problems with breathing. Wonderful! I usually make 1 or 2 cups (slightly larger cups, lets say about 4 dl of water) and slowly drink it. Yes, taste is something that you need to get used to it, we humans are very picky and like to pile up salt into anything we eat, but hey, this thing is healthy and I lost weight with it! PROs: * healthy (no sodium) * easy to make * it can be prepared in variety of ways * cheap CONs: * taste (but not much, if you must, just add a small pinch of salt) In conclusion, I sincerely recommend this product. It helped me a lot and I plan to keep using it for a long, long time.
Donald Roth
We ha ve a hard time finding it in NM. It's a product that my mom loves. That's gluten free & has flavor....
tastyJan. 2013
So much better than the salty ones, I use this all the time now. I even stir fry with it instead of oil for some things

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