Brake product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/20
No Image
Average Ratings
4.4
Total Reviews
1,452
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Brake product in question has a relatively high customer satisfaction rating of 4.43 out of 5, based on a total of 1452 reviews on Amazon. This suggests that the product is generally well-received by customers who have purchased and used it. However, it's important to note that this data alone may not provide a complete picture of the product's overall quality or performance. It's possible that there are other factors that could impact customer satisfaction, such as the price, ease of installation, or durability of the product over time. If you're considering purchasing this Brake product, it may be helpful to read through some of the reviews on Amazon to get a better sense of what customers like and dislike about it. Additionally, you may want to compare this product to other similar options on the market to ensure that you're getting the best value for your money. Overall, based on the data provided, it seems that the Brake product in question has a relatively high level of customer satisfaction. However, it's always a good idea to do your own research and read reviews before making a purchase to ensure that you're getting a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is hayabusa, the most common behavior is rid . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are male, as "son" is the top user with 22 mentions. Additionally, the top places to use the product are on a bike or a Honda, indicating that the product is likely marketed towards motorcycle enthusiasts. The fact that "rid" and "ridden" are the top two usages of the product suggests that it is a brake for motorcycles, which makes sense given the top places to use it. As for customer profile suggestions, it would be wise to target male motorcycle enthusiasts who are looking for high-quality brakes for their bikes. Additionally, since "son" is the top user, it may be worth considering marketing towards younger riders as well. It may also be beneficial to focus on marketing towards Honda and Hayabusa owners specifically, as those were the top places to use the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are clutch lever, lever, brake lever, handle, adjustment. The most mentioned elements about clutch lever are break(0.73%), do not fit my z pro(0.37%).
The top 5 positive reviews are lever, quality, product, machine, adjustment lever. The most mentioned elements about lever are good quality(3.57%), look good(3.27%).
Cons
clutch lever13.92%
break0.73%
do not fit my z pro0.37%
doesnt retract all the way when release0.37%
do not work with the xr650l0.37%
do not fit0.37%
lever12.09%
brake lever7.69%
handle2.20%
adjustment0.73%
Pros
lever22.32%
good quality3.57%
look good3.27%
easy to install1.49%
fit my 2020 ktm 390 adventure perfectly0.30%
have plenty of clearance0.30%
quality9.23%
product6.25%
machine1.19%
adjustment lever0.30%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the clutch lever is a significant concern across all three categories: vacuum, tip, and brake. It is mentioned as a con in all three categories, with a relatively high percentage of mentions. This suggests that the clutch lever may be a common pain point for users. On the positive side, the lever is mentioned as a pro aspect in the brake category, with a relatively high percentage of mentions. This indicates that the lever is appreciated by users in the context of brakes. Considering the cons mentioned, it appears that issues related to the lever, brake lever, handle, adjustment, quality, and product are common concerns. These could be areas for improvement in product development and selection. To address these concerns, manufacturers could focus on enhancing the design and functionality of the clutch lever, ensuring it is durable and easy to use. They could also pay attention to the quality of the product, ensuring it meets user expectations. Additionally, providing clear instructions and easy adjustment mechanisms for the lever could improve user experience. In terms of product selection, customers should consider the mentioned cons and pros when choosing a brake product. They should prioritize products with positive feedback regarding the lever, while also considering the mentioned cons and evaluating whether they are deal-breakers or manageable issues. Overall, the data suggests that the clutch lever is a crucial aspect to consider in the brake category, with both positive and negative feedback. By addressing the cons and leveraging the pros, manufacturers can improve their products and provide a better user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others2
design1
look like1
vehicle filter1

Based on the data provided, it seems that customers primarily buy products in the Brake category based on two main factors: price and product description. Both of these aspects are mentioned equally by 45.45% of customers. This suggests that customers are motivated by finding a good deal and understanding the features and benefits of the product through its description. The fact that product description is the top feature indicates that customers value detailed information about the product. This could be because brakes are an important safety component in vehicles, and customers want to ensure they are making an informed decision. A well-written and comprehensive product description can help customers understand the specifications, performance, and compatibility of the brake product, giving them confidence in their purchase. Based on this data, here are some suggestions for optimizing Amazon listings in the Brake category: 1. Emphasize price competitiveness: Highlight any discounts, promotions, or competitive pricing to attract price-conscious customers. Consider offering bundle deals or discounts for bulk purchases to further incentivize buyers. 2. Enhance product descriptions: Invest in creating detailed and informative product descriptions that clearly outline the features, benefits, and specifications of the brake product. Include information about compatibility with different vehicle models, durability, and any unique selling points. 3. Use high-quality images: Include multiple high-resolution images that showcase the brake product from different angles. This will help customers visualize the product and gain a better understanding of its design and quality. 4. Leverage customer reviews: Encourage customers to leave reviews after purchasing the brake product. Positive reviews can significantly influence potential buyers, providing social proof and building trust in the product's quality and performance. 5. Optimize keywords: Conduct thorough keyword research to identify relevant and popular search terms related to brakes. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. By focusing on these optimization strategies, you can enhance the overall appeal of your brake products on Amazon, attract more customers, and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fix3
fix
item neccessary1
item neccessary
more set out for1
more set out for
2 " long1
inch long
61
5
add more color option1
more colour option
american make1
american make product
balance color1
contrast color
big wider1
wider
black bronze gold color combo1
black bronze gold color combo

Analysis of Customer Expectations for Brake Category: Based on the provided mentions, it seems that customers have a few key expectations for brake-related products. Firstly, customers expect the item to be necessary, indicating that they are looking for products that are essential for their braking system. This suggests that sellers should focus on offering high-quality brake components that are reliable and meet safety standards. Secondly, customers mention the desire for more options to be set out for them. This implies that they are looking for a variety of brake products to choose from, such as different brands, types, or price ranges. Sellers should consider expanding their product range to cater to different customer preferences and budgets. Lastly, the repeated mention of "fix" suggests that customers may have concerns about brake-related issues or problems they need to address. This indicates a need for sellers to provide solutions that help customers fix their brake systems effectively. This could include offering repair kits, instructional resources, or even professional assistance. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Quality Assurance: Prioritize the development of high-quality brake products that meet safety standards and provide reliable performance. Emphasize the durability, efficiency, and effectiveness of the brakes to instill confidence in customers. 2. Product Range: Expand the range of brake products available to cater to different customer preferences. Offer a variety of brands, types (e.g., disc brakes, drum brakes), and price ranges to accommodate various needs and budgets. 3. Customer Education: Provide educational resources, such as guides or videos, to help customers understand common brake issues and how to fix them. This can build trust and position the seller as a knowledgeable authority in the field. 4. Customer Support: Offer responsive customer support channels to address any concerns or questions customers may have regarding brake products. This can include live chat, email support, or even a dedicated helpline for technical assistance. 5. Promotional Campaigns: Develop marketing campaigns that highlight the importance of brake maintenance and safety. Emphasize the benefits of using high-quality brake products and the potential risks of neglecting brake maintenance. 6. Reviews and Testimonials: Encourage customers to leave reviews and testimonials about their positive experiences with the brake products. This social proof can help build trust and credibility among potential buyers. By considering these suggestions, sellers can better align their product development and marketing strategies with customer expectations in the brake category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Anonymous
Purchased
I bought this for a Kawasaki Z650. It was exactly what I expected. Adjustable and better hand ergonomics. Other reviews for the Kawaski Z650 mentioned problems with this and I will address it. The insert/bushing (the for the OEM bolt for the clutch lever does fit the MZS levers. The MZS levers should have more freeplay than the stock so if it feels loose but can still shift then you are fine. Now if your stock bushing does not fit the MZS lever then you should return the MZS lever as it is a defect. There is another concern where one has a hard time shifting, can't shift, or can't start the bike when they are the 1 (lowest) and 2 setting. The reason for that is because the clutch line has too much slack in those setting. Because of the slack clutch is not registering that it's been engaged. I use 3 so I have no need to modify my clutch line. If you do need the 1 and 2, I'd recommend shortening the amount of freeplay your clutch line has (reduce slack)
They're nice and fit just fine on my 2003 zx6r. They feel good and are a good length as well. I recommend.
Kevin Willson
Purchased
SleekJan. 2023
Affordable, very easy installation if I can install them then anyone can cuz ima friggin moron. Made from the same grade aluminum as the more expensive brands. And they’re the best looking shorty’s I’ve seen and I must’ve looked thru hundreds of em. I love em, no regerts 🤘🤓🤘
Jamie B.
Purchased
these are easy to install and look bad ass and slick at the same time
Jason E.
Purchased
Bought these for my 2017 Kawasaki Z650 and I certainly learned my lesson. It looks like they use levers for similar/universal Kawasaki bikes where you would have to use an adapter bushing to fill in the gap or keep it from moving loosely. I'm willing to spend the extra money to get name brand levers if it means perfect fitment and safety.
Erik L.
Purchased
Easy to install on my 2015 Kawasaki Versys 650LT. Just remember to use the old bushing from your original clutch lever. They work great and look great on my bike.
Mikel
Purchased
CheapSept. 2021
Sent these back after looking at some reviews on YouTube. Get what you pay for. Seen a lot of claims that these cheap options may lock up your front brakes.
Eric W.
Purchased
I ordered these for my 2019 Z650 after seeing them on a bike in a video on YouTube. They came in a very professional package with easy to understand directions. If you have issues... Look up the install videos on YouTube. It's so easy. These dropped right in and were a perfect fit for my bike. I didn't even need to use the included shims. Went out for a ride and I'm very happy with them. I always use shorty levers on my bikes and this one is worth the price for sure.
Me
Purchased
Five StarsMay 2018
Work great. Great adjustability. Easy install.
L.E.
Purchased
Too much run-out at the bolt between adjustment perch assy. and lever assy. Brake lever vibrates itself so badly my hand numbs after 20 minutes of ride time. Should have spring for brand name

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