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Breakfast product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Earth's Best Organic Sesame Street Toddler Snacks, Crunchin' Crackers, Veggie, 5.3 Oz Box (Pack of 6)
Rip Van Wafels Chocolate Brownie Stroopwafels - Healthy Snacks - Non GMO Snack - Keto Friendly - Office Snacks - Low Sugar (3g) - Low Calorie Snack - 1.16 Ounce (Pack of 12)
Rip Van Wafels Dutch Caramel & Vanilla Stroopwafels - Healthy Snacks - Non GMO Snack - Keto Friendly - Office Snacks - Low Sugar (3g) - Low Calorie Snack - 48 Pack
Rip Van Wafels Snack Wafels, Honey and Oats, Pack of 12, 13.92 Ounce
Rip Van Wafels Cookies & Cream Stroopwafels - Healthy Snacks - Non GMO Snack - Keto Friendly - Office Snacks - Low Sugar (3g) - Low Calorie Snack - 12 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average rating for the breakfast category on Amazon is 4.3 out of 5. This indicates a relatively high level of customer satisfaction. With a total of 2795 reviews, it suggests that there is a significant number of customers who have shared their opinions about breakfast products on Amazon. The high average rating implies that customers are generally pleased with the breakfast items they have purchased. It indicates that the majority of customers have had positive experiences and are satisfied with the quality, taste, and overall value of the products in this category. Based on this information, my advice would be to continue offering a diverse range of breakfast products that meet the expectations of customers. It's important to maintain the quality and consistency of these items to ensure continued customer satisfaction. Additionally, encouraging customers to leave reviews and feedback can help gather more insights and improve the overall shopping experience in the breakfast category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is amsterdam, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are "kid" (106 mentions), "son" (64 mentions), and "daughter" (56 mentions). This suggests that the product is popular among families and is likely consumed by children as part of their breakfast routine. When it comes to the top three places where the product is used, "Amsterdam" and "house" both have 11 mentions, followed by "Holland" with 8 mentions. This indicates that the product is commonly consumed both at home and in Amsterdam, suggesting a potential market for the product in the Netherlands. In terms of usage, the product is primarily associated with being a "snack" (102 mentions), which implies that it is consumed as a quick and convenient breakfast option. Additionally, there are 15 mentions of the product being used for "travel," suggesting that it is popular among individuals who prefer portable breakfast options while on the go. Based on this analysis, the customer profile for this product seems to be families with children, particularly those residing in Amsterdam or the Netherlands. The product's convenience as a snack makes it appealing for busy parents looking for quick breakfast options for their kids. Additionally, the product's popularity for travel indicates that it could also target individuals who frequently travel and seek portable breakfast choices. To further cater to this customer profile, it would be beneficial to focus on marketing efforts that highlight the product's convenience, nutritional value, and suitability for children. Additionally, exploring partnerships with local retailers in Amsterdam and the Netherlands could help increase visibility and accessibility of the product in these areas.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are waffle, cooky, product, taste, cheese. The most mentioned elements about waffle are stale(2.19%), bland(0.73%).
The top 5 positive reviews are taste, flavor, texture, cooky, snack. The most mentioned elements about taste are good(22.03%), tasty(1.98%).
break in piece once bitten0.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Breakfast category is "waffle," accounting for 8.76% of the mentions. Additionally, the top five cons of the vacuum in this category are "waffle," "cooky," "product," "taste," and "cheese." On the other hand, the top pro aspect mentioned most frequently is "taste," accounting for 24.75% of the mentions. From this information, we can conclude that taste plays a significant role in people's perception of breakfast items. It is highly valued, as it is the most mentioned pro aspect. However, there are several cons associated with breakfast items, including issues related to waffles, cookies, product quality, taste, and cheese. To improve product development and selection in the Breakfast category, it would be beneficial to focus on enhancing the taste of breakfast items. This could involve experimenting with different flavors, textures, and ingredients to create more appealing options. Additionally, addressing the specific concerns related to waffles, cookies, product quality, and cheese could help in developing products that better meet consumer expectations. Furthermore, it would be valuable to conduct further research and gather more specific feedback from consumers to gain a deeper understanding of their preferences and dislikes. This could involve surveys, taste tests, or focus groups to gather insights and identify areas for improvement. Overall, by prioritizing taste, addressing the mentioned cons, and actively involving consumers in the product development process, it is possible to create breakfast items that are more appealing and satisfying to a wider range of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
1 carb1
100 count1
earths best1

Based on the data provided, it seems that customers are primarily motivated to buy this product in the Breakfast category due to its product description. This suggests that customers are highly influenced by the information provided about the product, which likely highlights its features, benefits, and unique selling points. There could be several reasons why the product description is the top feature driving customer purchases. Firstly, a well-written and detailed product description helps customers understand what they can expect from the product, its quality, and how it can fulfill their needs. It provides them with the necessary information to make an informed decision. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and highlights the key features and benefits. Use persuasive language to engage customers and address their pain points. 2. Use visuals effectively: Include high-quality images and videos that showcase the product from different angles and demonstrate its usage. Visuals can significantly impact a customer's decision-making process. 3. Leverage customer reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can build trust and credibility, influencing potential buyers to make a purchase. 4. Highlight unique selling points: Identify the product's unique features or benefits that set it apart from competitors. Emphasize these points in the product description to capture customers' attention. 5. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to the product. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. Remember, continuously monitoring customer feedback and adapting the listing accordingly is crucial for ongoing optimization.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more crisp5
more crispy
are not expensive2
are not expensive
big box2
box big2
box big
gluten free2
gluten free version
healthier option
less greasy2
less greasy
less oily

Analysis of Customer Expectations for Breakfast Category: Based on the mentions provided, it seems that customers have three main expectations for breakfast products: crispness, affordability, and quantity. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Crispness (5 mentions): Customers value the crispness of breakfast products, indicating a preference for items that are crunchy or have a satisfying texture. To meet this expectation, sellers should focus on developing products that maintain their crispness even after being prepared or stored for some time. This could involve using specific ingredients or innovative packaging techniques to preserve the desired texture. 2. Affordability (4 mentions): The mention of "cheap" suggests that customers are price-conscious when it comes to breakfast products. To cater to this expectation, sellers should consider offering a range of affordable options within their product lineup. This could involve introducing budget-friendly alternatives or value packs that provide good quality at a reasonable price point. 3. Quantity (3 mentions): The mention of "more" indicates that customers desire breakfast products that offer a substantial portion size or quantity. Sellers should consider offering options that are filling and satisfying, ensuring that customers feel they are getting their money's worth. This could involve creating larger portion sizes or bundling products together to provide a more substantial breakfast experience. Suggestions for Product Development Prioritization: 1. Focus on texture: Invest in research and development to create breakfast products that maintain their crispness for longer periods. This could involve experimenting with different ingredients, cooking techniques, or packaging solutions. 2. Offer variety: Develop a range of breakfast products that cater to different price points, ensuring there are options available for customers with varying budgets. This could involve introducing both premium and budget-friendly alternatives to appeal to a wider customer base. 3. Portion sizes: Consider offering breakfast products in different portion sizes to cater to customers' preferences. This could involve creating single-serve options for those looking for a quick breakfast or larger sizes for customers seeking a more substantial meal. Marketing Promotion Factors: 1. Highlight crispness: Emphasize the crispness of your breakfast products in marketing materials. Use descriptive language to convey the satisfying texture and crunchiness, enticing customers who value this aspect. 2. Affordable pricing: Promote the affordability of your breakfast products through pricing strategies such as discounts, bundle offers, or value packs. Clearly communicate the cost-effectiveness of your products to attract price-conscious customers. 3. Quantity-focused messaging: Highlight the generous portion sizes or quantity of your breakfast products in marketing campaigns. Emphasize the value customers will receive by choosing your products, appealing to those seeking a filling and satisfying breakfast. By prioritizing crispness, affordability, and quantity in product development and incorporating these factors into marketing promotions, sellers can better meet customer expectations and attract a wider customer base in the breakfast category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dan Osili
I love Rip Van Wafels, but the ones I received came hard & inedible. Unfortunately, I'm unable to get a refund/replacement. I would recommend staying away from the 48 pack & stick to the 12 packs so you're not stuck out of a lot of money
Taste great!Jul. 2019
These are delicious!
Kim Schrader
David M
EDIT: I received a refund for the missing products with an apology. I like the cookies but I ordered a 48 count and only received 3 boxes of 12!
Lord Leto
great flavorSept. 2021
excellent product, best waffels i've found so far
Nice snackJun. 2021
I like the flavor and size is right for a breakfast snack too
Wow. I did not expect to like these as much as I do. I would go as far as to say they are better than a cookie or granola bar. Definitely recommend purchasing even if you're on the fence -- these are great, the ingredients aren't poor replacements, etc. Buy it!!
Really goodJul. 2018
These are so good and yummie!!! Great snack with my tea.
These cookies are too good, delicious
Tiger's owner
DeliciousJun. 2019
I love these they're great

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