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Breast Pumps product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Kindred Bravely Sublime Hands Free Pumping Bra | Patented All-in-One Pumping & Nursing Bra with EasyClip
Hands Free Pumping Bra, Momcozy Adjustable Breast-Pump Holding and Nursing Bra
Maymom MyFit Narrow Neck Base Connectors; Compatible with Medela PersonalFit Connector; Use w/Maymom Two-Piece Shield System, Compatible with Medela Freestyle Flex BreastShield; Lansinoh Shields; 2pc
Medela 3 in 1 Pumping and Nursing Bra, Hands Free Pumping Bustier and Easy Expression
Maymom Compatible 32mm Flange and Duckbill Valves for Spectra S1 Spectra S2 Breastpump Not Original Spectra S2 Accessories Not Original Spectra Pump Parts (Flange 32mm + Valves)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for breast pumps in the given category on Amazon is 4.23. This indicates that customers generally have a positive experience with these products. Additionally, with a total of 22,492 reviews, it suggests that there is a significant number of customers who have purchased and reviewed breast pumps in this category. The high average rating and substantial number of reviews indicate a relatively high level of customer satisfaction. It implies that the majority of customers are happy with their purchase and have found the breast pumps to be effective and reliable. Based on this information, my advice would be to consider purchasing a breast pump from this category on Amazon. However, it is important to note that individual preferences and needs may vary, so it is always a good idea to read through some of the reviews to get a better understanding of the specific features and functionalities that customers appreciate. Additionally, it would be beneficial to look for breast pumps that have a significant number of reviews, as this indicates a larger sample size and a more reliable average rating. It is also worth considering other factors such as price, brand reputation, and specific features that align with your requirements. Overall, the data suggests that breast pumps in this category on Amazon have generally satisfied customers. However, it is always wise to do thorough research and consider individual needs before making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is night, the most common location is around the house, the most common behavior is pump and . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users of this breast pump are mothers, with 835 mentions, followed by kids with 333 mentions and daughters with 241 mentions. This suggests that the product is primarily used by mothers who are likely breastfeeding their children. In terms of where the product is used, it appears that it is most commonly used around the house, with 96 mentions, followed by the house with 144 mentions and hospitals with 101 mentions. This suggests that the product is primarily used in domestic settings, but also has some use in medical settings. The top two uses of the product are pumping and pumping and feeding, with 1750 and 728 mentions respectively. This suggests that the product is primarily used for expressing breast milk. Based on this data, it is likely that the customer profile for this product is primarily mothers who are breastfeeding their children and need to express milk. They are likely to be using the product primarily in domestic settings, but may also use it in medical settings such as hospitals. To better serve this customer profile, it may be useful to offer additional features or accessories that make the product more convenient to use in domestic settings, such as a portable carrying case or a quieter motor. Additionally, marketing efforts could focus on the convenience and ease of use of the product, particularly for busy mothers who may need to express milk on-the-go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bra, suction, material, strap, fabric. The most mentioned elements about bra are uncomfortable(1.82%), not too comfortable(1.27%).
The top 5 positive reviews are bra, fit, material, pump, fabric. The most mentioned elements about bra are comfortable(6.24%), soft(1.52%).
Baby > Feeding > Breastfeeding > Breast Pumps
not too comfortable1.27%
do not fit as it should0.52%
good for hand free pumping1.49%
cute comfy1.40%
securely hold pump0.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the aspect of "bra" is mentioned both as a con and a pro in the category of Breast Pumps. It is worth noting that "bra" is the top con aspect mentioned most frequently, accounting for 16.94% of the cons, while also being the top pro aspect mentioned most frequently, accounting for 21.52% of the pros. The top five cons mentioned for breast pumps are "bra," "suction," "material," "strap," and "fabric." These cons suggest that users may have concerns related to the comfort and fit of the bra component, the effectiveness of the suction, the quality of the materials used, and the functionality of the strap and fabric. On the other hand, the top pro aspect mentioned is also "bra," indicating that users appreciate this feature in breast pumps. However, without further context, it is difficult to determine the specific reasons behind this positive sentiment towards the bra aspect. Based on these findings, it is clear that the bra component plays a significant role in users' perception of breast pumps. To improve product development and selection, it would be beneficial for manufacturers to focus on addressing the cons related to the bra, suction, material, strap, and fabric. This could involve improving the comfort and fit of the bra, enhancing the suction power, using high-quality materials, and ensuring the strap and fabric are functional and durable. Additionally, gathering more detailed feedback from users regarding their specific likes and dislikes about the bra aspect would provide valuable insights for product development. This could involve conducting surveys, interviews, or user testing to better understand the reasons behind the positive sentiment towards the bra and how it can be further improved. Overall, by addressing the cons and leveraging the positive sentiment towards the bra aspect, manufacturers can enhance the overall user experience and satisfaction with breast pumps.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart9

Based on the data provided, it seems that customers are primarily motivated to buy breast pumps based on the product description, followed closely by recommendations from friends. Price appears to be a less significant factor in the decision-making process. There are several reasons why the product description may be the top feature for buyers in this category. First, breast pumps are a medical device that require careful consideration and research before purchase. Customers want to know exactly what they are getting and how it will meet their needs. A detailed product description can provide this information and help customers make an informed decision. Additionally, breast pumps are often used by new mothers who may be experiencing a range of emotions and physical challenges. A clear and comprehensive product description can help alleviate some of the stress and uncertainty that comes with this stage of life. Based on this data, there are several suggestions for optimizing Amazon listings in the breast pump category. First, sellers should prioritize creating detailed and informative product descriptions that highlight the features and benefits of their products. They should also encourage satisfied customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Finally, sellers should consider offering competitive pricing and promotions to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner73
knew sooner
tell sooner
with first child21
with first baby
with first child
first child
know with first child
with first daughter
big size
large size14
large size
big size
large sized
2 size down13
size down
down size
down one size
one size up
two size up
more size up13
size up
up size
small size11
small size
last long11
last long
last longer

Analysis of Customer Expectations for Breast Pumps: Based on the provided data, it is evident that customers have three main expectations for breast pumps: work, know sooner, and big cup size. Let's delve into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Work (25 mentions): Customers expect breast pumps to effectively and efficiently extract milk. To meet this expectation, sellers should prioritize product development in the following areas: - Performance: Focus on improving the suction power, efficiency, and comfort of the breast pump to ensure it effectively stimulates milk production. - Customization: Offer adjustable settings to accommodate different milk flow rates, suction strengths, and pumping patterns, allowing users to personalize their pumping experience. - Noise reduction: Develop quieter breast pumps to minimize disruption and allow discreet pumping in various settings. 2. Know sooner (73 mentions): Customers desire timely and accurate information about their milk supply. To address this expectation, sellers should prioritize product development in the following areas: - Smart technology: Integrate sensors or smart features that provide real-time feedback on milk volume, pumping duration, and milk flow rate. This information can be displayed on a digital screen or synced with a mobile app for easy tracking. - Notifications: Implement alerts or reminders to notify users when it's time to pump or when their milk supply reaches a certain level, ensuring they stay informed and can plan accordingly. - Data tracking: Enable users to record and analyze their pumping sessions, allowing them to identify patterns, track progress, and make informed decisions about their breastfeeding journey. 3. Big cup size (3 mentions): While this expectation was mentioned less frequently, it still indicates a desire for breast pumps that accommodate larger breast sizes. To address this expectation, sellers should prioritize product development in the following areas: - Size inclusivity: Offer breast pump flanges in a range of sizes to ensure a comfortable fit for users with larger breasts. - Flexibility: Design breast pumps with adjustable flange angles and positions to accommodate different breast shapes and sizes, ensuring optimal milk extraction for all users. Marketing Promotion Factors: To effectively promote breast pumps, sellers should consider the following factors: - Education: Provide comprehensive product information, including instructional videos, user guides, and FAQs, to help customers understand the features, benefits, and proper usage of the breast pumps. - Reviews and testimonials: Encourage satisfied customers to share their positive experiences through reviews and testimonials, as this can build trust and credibility among potential buyers. - Influencer partnerships: Collaborate with breastfeeding advocates, lactation consultants, or parenting influencers who can endorse the product and share their personal experiences, reaching a wider audience. - Social media presence: Maintain an active presence on social media platforms, engaging with customers, addressing queries, and sharing relevant content to create a community around breastfeeding and breast pump usage. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can better meet customer needs and establish a strong position in the breast pump market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This product is incredibly frustrating. It worked great for 2 weeks then started leaking from the bottom. I got that pump replaced thinking it was just a bad pump. The new replacement is now doing the same thing. Even when taping the bottom... it still leaks.
DisappointedJun. 2022
Pump works well but it opens too easily. I have had way too many instances in which my milk ends up leaking everywhere. This is even after I have pre checked that it's sealed.
Molly B
As a first time mom, I thought I was going to love this. Wrong. The first time I used this it rubbed a blister on my breast, making it painful and impossible to breastfeed my child on that side or to even use my other pump. At first, the sellers would only offer me a 30% refund on a product that I could not use and wasn’t my fault. They then agreed to refund a full refund and claimed it would only be 3-5 days for it to show up. It didn’t and I contacted again and they claimed they forgot to refund it the first time. Bad customer service. Bad product. Bad experience for this first time mama.
I really do like the pump it's amazing and quick but the bottom of the part where it keeps the milk in does pop off sometimes if you adjust it or even on its own it's super annoying to deal with clean up do if you do order it make sure your pumping near a towel and you don't have your favorite clothed on
I wanted to use the pump for a little while so I could leave a honest review. Really excited when I first ordered. In the beginning everything worked good. It was very convenient for me. I hated having to sit with my Medela pump. After having it some time I see why a lot of people gave low ratings. The pump spills, I pour over a bowl just to be safe. It is noisy, not too bad though. I’m giving 2 stars because out of the blue one of my pumps stopped working. It’s making noise but no suction. This is the 2nd time this happened. First time I just thought maybe it’s me doing something wrong. But it’s definitely the pump. I suggest buying the willow or elvie. I tried to save some money by buying this one but definitely should’ve went with my gut.
Amazing pumpSept. 2022
I have the spectra and it’s an amazing pump but this one has a better suction power and does the job a lot faster than my spectra. The portability of it is the whole reason I got it because I can’t always sit down and pump so being able to pump while I still get things done has been a life saver.
My wife bought the momcozy s12 set due to all the hype about these on social media. The price was also a big thing for her. In the beginning the battery lasted for at least 4-5 30 minute pumps, now she has to charge it after every 2 20 minute pumps. And don't get me started with the milk holder. The breast pump has opened over 5x spilling my wife's whole 6oz of breastmilk all over her bra and shirt . It is completely flawed. She bought these pumps because they were suppose to help her throughout the day. Instead I see my wife cry over spilled milk, LITERALLY. Also the cleaning is a hassle, you have to disassemble and wash the total of 10 parts. I do NOT recommend for anyone who is exclusively pumping or anyone who can't afford to loose a single ounce of breastmilk.. **carry extra bra and shirt just in case
AmazinvJul. 2022
Works amazing only issue is it leaks a little but other than that I love it ! I get anywhere from 4oz-6oz in 30 minutes . I am able to do things at work without having to hide away for 30 minutes .
I bought this pump for work because as a nurse I don’t ever have time to get away and pump. I was nervous to spent $350+ on the bigger brands. This pump works fine, it does the job, but there are a few issues I have. First, it’s pretty loud. There’s no way I can walk into patient rooms or pump in front of anyone because the suction sound is very strong. Second, it’s very bulky, which means I’ll have to buy some bigger scrubs and can’t wear them in public at all lol. Lastly, the flanges tend to leak a little bit in my bra. Not a lot, but definitely enough that when I re-clip my bra it’s damp. Overall, I would say if you’re using this just to pump at home to keep your hands free that this pump will be fine and do the job. But if you’re using it for work or on the go, you may want to consider investing in something more quiet and sleek.
Be carefulSept. 2022
Suction is pretty good, but I find myself always being on level 9 for me to get a good empty. I have the evenflo advance pump and this works so much better. However like others have said please BE CAREFUL and make sure to carefully remove them and place them because it does tend to open at the bottom of the cup. Milk will go everywhere. I usually have to hold it or remove it very very carefully by inclipping my bra then taking it off holding the bottom so that it doesn’t open. It’s kinda bulky and noisy. Not discreet at all. But it’s a good cheap option but not to be used as a main pump.

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