Breastfeeding product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hands Free Pumping Bra, Momcozy Adjustable Breast-Pump Holding and Nursing Bra
haakaa Manual Breast Pump for Breastfeeding 4oz/100ml
Medela Safe & Dry Ultra Thin Disposable Nursing Pads, 120 Count Breast Pads for Breastfeeding, Leakproof Design, Slender and Contoured for Optimal Fit and Discretion
Medela Manual Breast Pump | Harmony Single Hand Breast Pump with Flex Breast Shields for More Comfort and Expressing More Milk
Lansinoh Breastmilk Storage Bags, 50 Count, 4 Ounce Milk Storage Bags

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for a product in the Breastfeeding category on Amazon is 4.19 out of 5, with a total of 37,593 reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that this data only provides a general overview and doesn't necessarily reflect the quality of individual products. It's always a good idea to read reviews and do your own research before making a purchase. If you're looking to buy a product in the Breastfeeding category on Amazon, my advice would be to look for products with high ratings and positive reviews. Additionally, consider factors such as price, brand reputation, and features to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is night, the most common location is hospital, the most common behavior is pump and . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product in question are mothers, kids, and infants. Mothers have the highest number of mentions (1409), followed by infants (804) and kids (727). This suggests that the product is primarily associated with breastfeeding and is commonly used by mothers to cater to the needs of their infants and children. When it comes to the places where the product is used, hospitals have the highest number of mentions (494), indicating that the product is frequently utilized in healthcare settings. Freezers (415 mentions) also appear to be a popular location for using the product, possibly for storage purposes. Additionally, the product is mentioned to be used around the house (86 mentions), suggesting its versatility and suitability for various domestic settings. In terms of usage, the most common activity associated with the product is pumping and (1102 mentions), followed by pumping (626 mentions). This indicates that the product is primarily used for expressing breast milk, which aligns with the breastfeeding category. Based on this analysis, the customer profile for this product can be inferred as follows: The target audience consists of mothers who are actively engaged in breastfeeding and are seeking a reliable and efficient solution for expressing breast milk. They are likely to be concerned about the well-being of their infants and children, as indicated by the mentions of kids and infants. The product is versatile enough to be used in various settings, including hospitals and around the house, providing convenience and flexibility to the users. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's efficiency in pumping breast milk and its suitability for use in different locations, such as hospitals and domestic settings. Emphasizing the convenience and ease of use could also be effective in attracting and retaining customers. Additionally, providing information and support related to breastfeeding and infant care could further engage and assist the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, bra, material, strap, fabric. The most mentioned elements about bag are leak(8.17%), leak once thaw(2.18%).
The top 5 positive reviews are bag, bra, product, material, fit. The most mentioned elements about bag are solid(1.81%), do not leak(1.69%).
leak once thaw2.18%
leak milk once you0.73%
do not leak1.69%
easy to use and open and close1.43%
good quality1.12%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the biggest concern for consumers in the breastfeeding category is the bag aspect, which is mentioned as a con in both the top 1 and top 5 cons. This suggests that there may be issues with the design or functionality of the bags used for breastfeeding products. On the positive side, the top pro aspect mentioned is also related to the bag, which could indicate that consumers appreciate the convenience of having a bag included with their breastfeeding product. Other cons mentioned include issues with the bra, material, strap, fabric, and fit of the products. These are all important factors to consider when developing and selecting breastfeeding products, as they can greatly impact the comfort and effectiveness of the product. To address these concerns, product developers should focus on improving the design and functionality of the bags used in breastfeeding products, as well as ensuring that the bras, materials, straps, fabrics, and fit are all comfortable and effective for the user. Additionally, it may be helpful to gather more specific feedback from consumers to better understand their needs and preferences in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart3

Based on the data provided, it seems that customers in the breastfeeding category are primarily motivated to purchase products based on recommendations from friends and the product description. Price is also a factor, but to a lesser extent. The fact that product description is the top feature suggests that customers in this category are looking for detailed information about the products they are considering. This could be because breastfeeding is a sensitive and important topic, and customers want to make sure they are choosing the right products for themselves and their babies. To optimize Amazon listings for products in this category, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of their products. They should also encourage satisfied customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Additionally, sellers should consider offering competitive pricing to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner63
knew sooner
with first child24
with first baby
with first child
with first son
with first two baby
first child
big size
large size13
large size
big size
large sized
last long12
last long
last longer
last forever
2 size down11
size down
down size
down one size
one size up
small size11
small size
A little bit more thick.10
more thick
slightly thicker

Analysis of Customer Expectations for Breastfeeding Category: Based on the provided data, it is evident that customers have three main expectations in the breastfeeding category: knowing sooner, good support, and size down options. Let's delve into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Knowing Sooner (63 mentions): Customers value timely information and updates in the breastfeeding category. They want to be informed about new products, research findings, and best practices as soon as possible. To meet this expectation, sellers should focus on: - Regularly updating customers: Provide newsletters, blog posts, or social media updates to keep customers informed about the latest developments in breastfeeding products, techniques, and research. - Quick response times: Ensure prompt responses to customer inquiries and concerns, whether through email, live chat, or social media platforms. - Early access to new products: Offer exclusive previews or pre-orders for new breastfeeding products to loyal customers, allowing them to stay ahead of the curve. 2. Good Support (5 mentions): Customers expect breastfeeding products that provide excellent support, both in terms of functionality and customer service. To prioritize product development in this area, sellers should consider: - Ergonomic design: Create breastfeeding products that offer optimal comfort and support for mothers, such as nursing pillows, bras, or pumps. - Quality materials: Use high-quality materials that are durable, hypoallergenic, and easy to clean, ensuring long-lasting support for breastfeeding mothers. - Knowledgeable customer support: Train customer service representatives to provide accurate and helpful information about breastfeeding products, troubleshooting, and usage tips. 3. Size Down (11 mentions): Breastfeeding mothers often experience changes in breast size, and they expect products that accommodate these fluctuations. To address this expectation, sellers should focus on: - Adjustable sizing options: Develop breastfeeding products, such as bras or clothing, that can be easily adjusted to accommodate changes in breast size. - Size guides and recommendations: Provide detailed size charts and fitting guides to help customers choose the right size for their changing bodies. - Flexible return and exchange policies: Offer hassle-free return and exchange options for customers who need to adjust their purchases due to size changes. Marketing Promotion Factors: In addition to product development, sellers should consider the following marketing promotion factors to meet customer expectations effectively: - Targeted advertising: Identify and target specific customer segments, such as new mothers or pregnant women, through online ads, social media campaigns, or partnerships with parenting influencers. - Educational content: Create informative blog posts, videos, or webinars that address common breastfeeding concerns, provide tips, and highlight the benefits of your products. - Customer reviews and testimonials: Encourage satisfied customers to share their positive experiences through reviews and testimonials, as they can significantly influence potential buyers in the breastfeeding category. - Collaborations with experts: Partner with lactation consultants, pediatricians, or other breastfeeding experts to endorse your products and provide expert advice to customers. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can better cater to the needs of breastfeeding mothers and establish a strong presence in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

GreatMay 2021
Absolutely the best value for its money. I’ve never had an issue with it leaking, spilling or bursting in the freezer
jiyun yu
Five StarsFeb. 2015
While this bra isn’t my favorite thing to wear, I love that it works for pumping and nursing. I am an exclusive pumper and I despise having to take off my bra and then put on a pumping bra. I’m plus sized and this has been the only bra I’ve found that actually fits me. I’ve had a really hard time finding plus sized pumping bras in general, so my choices are limited. But luckily this one has been working well. I don’t think it fits me very well because my boobs aren’t the most supported, but overall I can handle it.
CrucialMar. 2020
Helped so much in the first parts of my breastfeeding journey both times!
Kelly A
Seems to moisturize well but the consistency is grainy and a little abrasive which is not helpful when you already have sore nipples. I think that the texture is due to the product being delivered on a cold winter day and the oils separated, or perhaps that’s just the way it is. I put the jar in some hot water to try to soften it and it did a little bit not completely. I prefer the motherlove nipple cream.
The product arrived with a broken safety seal/sticker upon delivery. Gross!
Ryan Dunn
Five StarsJul. 2016
This is great stuff!
Paula Adams
Really niceNov. 2019
They are just like picture
Mahesh A
Thank you
Wendy P.
Got one from the hospital after the birth because my baby had tongue-tie, hoping it would lessen the pain. It didn't. But once we had her tongue-tie corrected, the shield helped a lot because I have flat nipples. Also slows down my let down. They're the only brand I've ever tried and the only ones I've needed.

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