Brittle product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sheila G's Brownie Brittle Low Calorie, Treats Dessert, Healthy Chocolate, Brownie Taste with Cookie Crunch, Original Chocolate Chip, 1oz (Pack of 20)
Sheila G's Brownie Brittle Low Calorie, Sweets/Treats Dessert, Healthy Chocolate, Rich Brownie Taste with Cookie Crunch, Variety Pack, 5oz, Pack of 6
Yankee Traders Brand Home Style Peanut Brittle Candy, 2 Pound .3 pack
SweetGourmet Original Butter Peanut Squares Candy | 2 Pounds
Brittle Brothers Bacon Peanut Brittle - 16 oz Box - Voted #1 in America - 4 x's more Nuts! - Cashew Pecan Bacon Corporate Gift Men Women Candy Snack Birthday Sampler Christmas Mother Father Graduation Office Mix Valentines Day Party

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Brittle product in question has a relatively high customer satisfaction rating of 4.41 out of 5, based on a total of 4220 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that there are other factors at play, such as the price of the product, the quality of the packaging, or the level of customer service provided by the seller. If you are considering purchasing this Brittle product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare the price and features of this product to similar products in the same category to ensure that you are getting the best value for your money. Overall, based on the data provided, it seems that this Brittle product has a relatively high level of customer satisfaction. However, as with any purchase, it's important to do your research and consider all factors before making a decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Brittle product is popular among families and kids, with the top three users being family, kid, and husband. The product is most commonly used in the house, grocery store, and grocery, indicating that it is a popular snack item for both home consumption and on-the-go snacking. The most common usage of the product is as a gift, with 175 mentions, followed by snacking, with 51 mentions. From this data, we can infer that the target customer profile for this Brittle product is likely families with children, who are looking for a tasty and convenient snack option. The fact that the product is commonly used as a gift also suggests that it may be a popular choice for special occasions or as a small token of appreciation. To further appeal to this customer profile, the company could consider offering different flavors or varieties of the Brittle product that are specifically geared towards children or families. They could also focus on marketing the product as a healthy snack option, highlighting any nutritional benefits or natural ingredients. Additionally, offering promotions or discounts for bulk purchases could encourage customers to buy the product as a gift or for sharing with family and friends.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, product, peanut brittle, peanut, candy. The most mentioned elements about bag are do not seal(2.10%), small(1.26%).
The top 5 positive reviews are flavor, taste, brownie brittle, snack, peanut brittle. The most mentioned elements about flavor are good(13.42%), rich(2.60%).
do not seal2.10%
taste stale0.84%
burst on me0.42%
peanut brittle7.56%
like like2.38%
brownie brittle3.90%
peanut brittle3.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the brittle category is the bag, accounting for 10.08% of the mentions. Additionally, the top five cons of the vacuum are the bag, product, peanut brittle, peanut, and candy. On the other hand, the top pro aspect mentioned most is flavor, accounting for 22.51% of the mentions. The top five cons of the tip are flavor, taste, brownie brittle, snack, and peanut brittle. Based on this information, it can be concluded that the bag is a significant drawback for consumers when it comes to brittle products. This suggests that there might be issues with the packaging, such as difficulty in opening, resealing, or preserving the freshness of the brittle. On the positive side, flavor is the most appreciated aspect of brittle, which indicates that consumers enjoy the taste and overall flavor experience. This is a valuable insight for product development and selection. To improve product development and selection in the brittle category, it would be beneficial to address the bag-related concerns. Consider exploring alternative packaging options that are more user-friendly, convenient, and effective in preserving the quality of the brittle. Additionally, since flavor is highly valued, focus on enhancing and diversifying the flavor profiles of brittle products to cater to different consumer preferences. By addressing the bag-related cons and capitalizing on the pro aspect of flavor, you can potentially enhance the overall consumer experience and satisfaction with brittle products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy brittle products based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, texture, and flavor profile. Price is also a significant factor, with 25% of customers mentioning it as a reason for purchasing brittle products. This suggests that customers are looking for value for money and may be comparing prices across different brands and products. Advertising attraction is a less significant factor, with only 5% of customers mentioning it. This suggests that while advertising may play a role in attracting customers to brittle products, it is not the primary driver of sales. To optimize an Amazon listing for brittle products, it is important to focus on creating a detailed and informative product description that highlights the unique features and benefits of the product. This could include information about the ingredients, texture, and flavor profile, as well as any special dietary considerations or certifications. Additionally, it may be helpful to offer competitive pricing and to use targeted advertising to reach potential customers who are interested in brittle products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
all year around6
year round
year around
bag more3
bag hold more
more bag
more in bag
brownie chewy
spice flavor
good packaging3
good packaging
package good
shipping good package
improvement packaging3
change packaging
more comprehensive packaging job
new packaging method
less peanut more3
less peanut more
more peanut
more peanutsfor
package differently3
package differently

Analysis of Customer Expectations for Brittle Category: Based on the provided information, it seems that customers have certain expectations for the Brittle category. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. All year around (6 mentions): Customers expect Brittle products to be available consistently throughout the year. This indicates a demand for Brittle as a year-round treat, rather than being limited to specific seasons or occasions. Sellers should prioritize developing Brittle products that can be produced and stocked consistently, ensuring availability to meet customer demands. 2. Bag more (3 mentions): Customers seem to desire larger quantities or packaging options for Brittle. This suggests that they want to purchase Brittle in bulk or larger sizes, possibly for sharing or for longer-term consumption. Sellers should consider offering different packaging sizes, such as family-sized bags or multipacks, to cater to these customer preferences. 3. Chewy (3 mentions): The mention of "chewy" indicates that customers have a specific texture preference for Brittle. While Brittle is traditionally known for its crunchy texture, some customers may prefer a slightly softer or chewier consistency. Sellers could explore developing variations of Brittle that offer different textures, such as a chewier version alongside the classic crunchy one, to cater to a wider range of customer preferences. Suggestions for Product Development Prioritization: 1. Consistent availability: Focus on developing Brittle products that can be produced and stocked consistently throughout the year, ensuring a steady supply to meet customer demands. 2. Packaging options: Prioritize offering different packaging sizes, including larger quantities or multipacks, to cater to customers who prefer to purchase Brittle in bulk or larger sizes. 3. Texture variations: Consider developing Brittle variations with different textures, such as a chewier version, to cater to customers who have specific texture preferences. Suggestions for Marketing Promotion Factors: 1. Highlight year-round availability: Emphasize that Brittle is available all year round to attract customers who enjoy it as a regular treat, not just during specific seasons or occasions. 2. Promote bulk options: Showcase the availability of larger packaging sizes or multipacks to appeal to customers who prefer to purchase Brittle in larger quantities. 3. Texture variety: Highlight any texture variations available, such as a chewier version, to attract customers who have specific texture preferences or are looking for something different from the traditional crunchy Brittle. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and enhance their offerings in the Brittle category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I am so glad that I didn't have the experiences as the other product arrived in perfect condition with less crushed pieces than I've gotten from the grocery store. The product was fresh and the assortment matched the description exactly. I am definitely signing up for auto-delivery next time!
Love these! Love both flavors. Great price. Very fresh.
Five StarsAug. 2016
I got these for a small portion snacks but they're stale.
These bags are a good size for a little treat. The Salted Caramel flavor are really good. However, when I opened a bag of the Chocolate Chip, it was a bit stale. I checked expiration and saw it expired April 9, 2021. I ordered them on April 20, 2021. So they were expired before they were even sent to me.... I checked the date on the Salted Caramel, and they are fine until December. This is my first time ordering, so I’m not sure if this is a consistent thing.
Ordered in July and when opened the bags expired in April and were stale
Delicious!!Jan. 2021
I'm addicted to these!! Super delicious
Some of these are gluten free and some have gluten, be careful! I had ordered this before and received gluten free product. It was wonderful so I ordered again and these are wheat based. I almost got extremely sick, I am so glad I noticed the smell was different when I opened a bag. Hoping to get a refund as I can't eat these. Delicious though, at least the gluten free ones I had tried before. Just read carefully.
I usually buy these at Costco but purchased from Amazon this time. Even though the expiration date is march 2023, they taste stale and not very crisp. Will not buy from here again. Will definitely go back to Costco.

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