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Broths product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
The Honest Kitchen Daily Boosts: Instant Beef Bone Broth Liquid Treat with Turmeric for Dogs and Cats, 3.6oz
Kettle and Fire Mushroom Chicken Bone Broth, Keto, Paleo and Whole 30 Approved, Gluten Free, High in Protein and Collagen, 12 Pack
Bare Bones Bone Broth Instant Powdered Beverage Mix, Variety, 10g Protein, Keto & Paleo Friendly, 15g Sticks, 8 Ct Beef and 8 Ct Chicken, Pack of 16 Servings
Swanson Chicken & Dumplings Made with White & Dark Chicken Meat, 10.5 Ounce Can, Pack of 12
Kitchen Accomplice Reduced Sodium Beef Broth Concentrate, 12 Ounce (Pack of 1)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for broths on Amazon is 4.3, which indicates a generally positive customer satisfaction level. With a total of 6851 reviews, it suggests that there is a significant number of customers who have purchased and reviewed broths on the platform. The high average rating suggests that the majority of customers are satisfied with the broths they have purchased. However, it is important to note that individual preferences may vary, and some customers may have had different experiences or expectations. Considering the positive average rating and the substantial number of reviews, it appears that broths are a popular category on Amazon. This could indicate a strong demand for broths and a potential opportunity for sellers in this market. To further enhance customer satisfaction and improve the overall experience, it would be beneficial for sellers in the broth category to consider the following advice: 1. Quality Assurance: Ensure that the broths being sold meet high-quality standards. This includes using fresh ingredients, maintaining proper packaging, and delivering products in good condition. 2. Variety and Options: Offer a diverse range of broths to cater to different customer preferences. This could include options like vegetable, chicken, beef, or even specialty broths to attract a wider customer base. 3. Transparent and Accurate Product Information: Provide detailed and accurate descriptions of the broths, including ingredients, nutritional information, and any specific dietary considerations. This helps customers make informed decisions and reduces the likelihood of dissatisfaction. 4. Prompt Customer Support: Establish a responsive customer support system to address any queries, concerns, or issues that customers may have. This can help build trust and loyalty among customers. By focusing on these aspects, sellers can aim to maintain or improve the already positive customer satisfaction levels in the broth category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is dog, the most commonly moment of use is everyday, the most common location is pantry, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Broths product is most commonly associated with dogs, husbands, and family. This suggests that the product may be popular among households with pets and families who prioritize home-cooked meals. In terms of usage, the product is frequently used for travel and in clam chowder recipes. This suggests that the product may be popular among individuals who enjoy camping or other outdoor activities, as well as those who enjoy cooking seafood dishes. The top places to use the product are the pantry, grocery store, and fridge, which suggests that the product is commonly used in home cooking and meal preparation. Based on this data, it may be beneficial for the company to target households with pets and families who prioritize home-cooked meals in their marketing efforts. Additionally, highlighting the product's versatility in both travel and cooking seafood dishes may appeal to a wider audience. Finally, ensuring that the product is prominently displayed in the pantry, grocery store, and fridge may increase visibility and encourage more frequent use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, product, broth, flavor, bone broth. The most mentioned elements about taste are bland(1.33%), horrific(1.33%).
The top 5 positive reviews are flavor, taste, bone broth, broth, product. The most mentioned elements about flavor are good(16.11%), rich(3.52%).
overly artificial0.80%
bone broth6.37%
like like2.50%
bone broth7.90%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that taste and flavor are the most significant factors influencing the sentiment towards broths. The top con aspects mentioned are taste, product, broth, flavor, and bone broth, while the top pro aspect mentioned is flavor. Cons: The most common cons mentioned are related to taste, flavor, and the overall quality of the product. This suggests that some consumers may find broths lacking in these areas. Additionally, specific types of broths like bone broth seem to have their own set of drawbacks. Pros: On the positive side, flavor is the most frequently mentioned pro aspect. This indicates that many people appreciate the taste of broths, which can be a strong selling point. Product development and selection suggestions: To address the cons mentioned, it would be beneficial for broth manufacturers to focus on improving the taste and flavor of their products. Conducting taste tests, experimenting with different ingredients, and refining the production process could help enhance the overall quality. Additionally, it might be worth exploring ways to improve specific types of broths, such as bone broth, to meet consumer expectations. In terms of product selection, it would be wise for consumers to consider broths that prioritize flavor and taste. Reading reviews and seeking recommendations from others who have tried different brands or varieties can help in making informed choices. Overall, the sentiment analysis suggests that while broths are generally appreciated for their flavor, there is room for improvement in terms of taste and product quality. By focusing on these aspects, manufacturers can cater to consumer preferences and enhance the overall satisfaction with broths.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
nutritional value3

Based on the data provided, it seems that customers primarily buy this product due to its product description, which accounts for the majority of mentions. This suggests that customers are highly influenced by the information provided about the product, such as its ingredients, flavor, and usage instructions. A well-written and informative product description can effectively communicate the value and benefits of the broth, leading to increased sales. Some reasons why the product description is the top feature could be that customers rely on it to make informed purchasing decisions. They want to know what they are buying, its quality, and how it can enhance their cooking or dietary needs. A detailed and enticing product description can help customers visualize the product's benefits and differentiate it from other options in the market. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the key features, benefits, and unique selling points of the broth. Use descriptive language to engage customers and make them feel confident in their purchase. 2. Include customer reviews: Incorporate positive customer reviews that specifically mention the product's taste, quality, and versatility. This can further reinforce the product's appeal and build trust among potential buyers. 3. Utilize high-quality images: Include appealing and high-resolution images of the broth, showcasing its packaging, color, and consistency. Visuals can significantly impact a customer's decision-making process. 4. Optimize keywords: Conduct keyword research to identify relevant terms that customers might use when searching for broths. Incorporate these keywords strategically in the product title, description, and bullet points to improve search visibility. 5. Leverage social proof: If possible, highlight any endorsements or recommendations from renowned chefs, nutritionists, or food bloggers. This can add credibility and influence customers' purchasing decisions. Remember, continuously monitoring customer feedback and adapting the listing based on their preferences and needs is crucial for long-term success.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
beef bone broth soup11
bone broth
beef broth
bone broth full of flavor
chicken bone broth
homemade beef broth
big can6
can big
large can
is not expensive6
is not expensive
not expensive
large size6
big size
large size
cost cheap
less pricey5
less expensive
more vanilla flavor5
more flavor
add less salt4
add sea salt
more salt & pepper
reduce salt
switch to sea salt
beef flavor4
beef flavor

Analysis of Customer Expectations for Broths: Based on the customer feedback, it is evident that there are three key expectations for the Broths category, specifically related to beef bone broth soup, more options, and larger can sizes. Let's break down each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Beef Bone Broth Soup (11 mentions): Customers have shown a strong preference for beef bone broth soup. This indicates a demand for high-quality, flavorful broths made from beef bones. To meet this expectation, sellers should focus on developing and promoting beef bone broth soup as a flagship product within their broth range. They should prioritize sourcing high-quality beef bones, using traditional cooking methods, and ensuring a rich and savory flavor profile. Marketing efforts should highlight the health benefits, such as collagen content and potential gut health improvements, to attract health-conscious consumers. 2. More Options (7 mentions): Customers have expressed a desire for more variety within the Broths category. This suggests that sellers should expand their product range to include a wider selection of broths. Consider offering different flavors, such as chicken, vegetable, or seafood broths, to cater to diverse customer preferences. Additionally, consider developing broths with added ingredients like herbs, spices, or vegetables to provide unique and enticing options. By offering a diverse range of broths, sellers can attract a broader customer base and cater to different dietary needs and preferences. 3. Big Can (6 mentions): Customers have indicated a preference for larger can sizes. This suggests that sellers should prioritize offering broths in larger packaging options. Consider introducing family-sized or bulk packaging for customers who frequently use broths in their cooking or prefer to stock up. Larger can sizes can also be marketed as convenient and cost-effective options for customers who use broths regularly or in larger quantities. Emphasize the value proposition and convenience of larger can sizes in marketing campaigns to attract customers seeking long-lasting supply and savings. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Focus on beef bone broth soup: Allocate resources to develop a high-quality beef bone broth soup that meets customer expectations for flavor, quality, and health benefits. Highlight the unique selling points of beef bone broth, such as its collagen content and potential health benefits, in marketing campaigns. 2. Expand product range: Develop a variety of broths to cater to different tastes and dietary preferences. Consider introducing flavors like chicken, vegetable, and seafood broths, as well as broths with added ingredients like herbs and spices. Market the diverse range of options to attract a wider customer base. 3. Offer larger can sizes: Prioritize the introduction of larger packaging options for broths. Consider family-sized or bulk packaging to cater to customers who use broths frequently or prefer to stock up. Emphasize the convenience and cost-effectiveness of larger can sizes in marketing efforts. 4. Communicate product features: Clearly communicate the key features and benefits of broths, such as their nutritional value, versatility in cooking, and potential health benefits. Use marketing channels to educate customers about the various uses of broths and how they can enhance their culinary experiences. 5. Engage with customer feedback: Continuously monitor customer feedback and adapt product development and marketing strategies accordingly. Actively seek customer input through surveys, reviews, and social media interactions to understand evolving preferences and expectations. By addressing these customer expectations and implementing the suggested strategies, sellers can enhance their product offerings, attract a wider customer base, and establish a strong position in the Broths category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sam Dependahl
Love this stuff. It's grass-fed, hormone-free and comes in non-BPA packaging. The flavor beats out all of the other packaged broths I've tried. Excellent as a base for dishes like coconut soup or lentils.
Too much saltApr. 2021
Please stop delivering this product : Beef Bone Broth (kettle & Fire ) It has too much salt. I can't use it. Thank you
Lana Koerth
Bone BrothFeb. 2021
I am on a AIP diet it is delicious! Keeps me from being hungry!
Rich beef flavor
It is easy to use and nutritious
These are very easy and controlled portions.
Brown Eyes
Enjoyable⏪Oct. 2021
Delicious!Sept. 2020
I love Kettle and Fire’s shelf stable, organic, healthy bone broth a and soups! So delicious!
Georgina L.
DupedJan. 2022
Thought I was buying a 12 pack... paid $14.95 for one can, and it was leaking.
Saundra N.
Five StarsJun. 2017
Love the chicken broth. I add a bunch of veggies the flavor is awesome.

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