Brown Sugar Candy product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pinata Mexican Candy Box (Original Variety Mix (3 Pounds) (73 pieces))
SHOGUN CANDY Japanese snack box kawaii gluten free
SHOGUN CANDY Asian mystery Japanese snack box (NINJA)
SHOGUN CANDY yummy dagashi snack box from Japan (SUSANOO)
(1) 12 Oz (80 Count) SweeTARTS Mini Christmas Candy Canes Variety Pack Blue Punch, Green Apple, Cherry Flavors Holiday

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Brown Sugar Candy product in the Amazon BSR category has a relatively high customer satisfaction rating. With an average rating of 4.16 out of 5 and a total of 37 reviews, it appears that customers are generally pleased with this product. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased this product. It's also possible that there are other factors, such as price or shipping times, that could impact customer satisfaction beyond the quality of the product itself. If you're considering purchasing this Brown Sugar Candy product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying. Additionally, you may want to compare this product to other similar products in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is classroom, the most common behavior is alcohol gummies . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the Brown Sugar Candy product are kids, with three mentions, followed by one mention each for daughters and families. This suggests that the product is popular among children, making it a potential favorite for families and their younger members. When it comes to the top three places to use the product, only one mention is provided for the classroom, while the other two places are undefined. This indicates that the product may not have a specific designated usage location, and it can be enjoyed in various settings. In terms of usage, the data shows that the product is associated with alcohol gummies and birthday parties, with one mention each. This suggests that the Brown Sugar Candy may be used as a sweet treat or a party favor during celebrations, including those involving alcohol-infused gummies. Based on this analysis, it can be inferred that the customer profile for the Brown Sugar Candy product is likely to be families with children, who enjoy using the candy in various settings, including classrooms and birthday parties. To further cater to this customer profile, the product could be marketed as a fun and tasty treat for kids, highlighting its versatility for different occasions. Additionally, exploring partnerships with event planners or party suppliers could help promote the product's association with birthday parties and other celebrations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are snack, strawberry. The most mentioned elements about snack are require all these science y step to make it work(50.00%).
The top 4 positive reviews are flavor, assortment, mango flavor, taste. The most mentioned elements about flavor are good(33.33%).
require all these science y step to make it work50.00%
mango flavor33.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the provided data, it seems that the top con aspect mentioned most frequently in the category of Brown Sugar Candy is "snack," accounting for 50% of the mentions. Additionally, the top five cons of the vacuum are "snack," "strawberry," and three instances of "undefined." On the other hand, the top pro aspect mentioned most is "flavor," accounting for 33.33% of the mentions. Based on these findings, it appears that the main drawback of Brown Sugar Candy is related to its snack-like nature, which might imply that it is not substantial enough or lacks a satisfying eating experience. The presence of "strawberry" as a con suggests that there might be issues with the flavor or quality of the strawberry variant. The multiple instances of "undefined" as a con indicate a lack of clarity or specific complaints about the product. On the positive side, the most mentioned pro aspect is "flavor," indicating that the taste of Brown Sugar Candy is generally appreciated by consumers. To improve product development and selection in this category, it would be beneficial to address the snack-like nature of the candy. This could involve making the candy more substantial or introducing variations that offer a more satisfying eating experience. Additionally, addressing any issues related to the strawberry flavor and resolving the undefined complaints would help enhance the overall quality and clarity of the product. Furthermore, it would be valuable to explore other potential pros that could be highlighted, such as texture, packaging, or any unique features that differentiate the Brown Sugar Candy from competitors. Conducting market research and gathering feedback from consumers can provide valuable insights for product development and selection in order to meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy Brown Sugar Candy for various reasons. To conclude the buyer motivation for this category, it appears that customers are attracted to the unique taste, the nostalgic feeling it evokes, and the high-quality ingredients used in the candy. When it comes to the top feature that influences customers' purchasing decisions, the product description plays a crucial role. A well-crafted product description can effectively communicate the key selling points, such as the rich flavor, the smooth texture, and the natural ingredients used in the Brown Sugar Candy. It should highlight the unique aspects of the candy that set it apart from competitors and emphasize the benefits it offers to potential buyers. Based on the given information, here are some suggestions for optimizing the Amazon listing: 1. Focus on the taste: Highlight the distinct flavor profile of the Brown Sugar Candy, describing it as a delightful blend of sweetness and richness that appeals to a wide range of palates. 2. Emphasize nostalgia: Tap into the emotional aspect of the candy by mentioning how it brings back fond memories of childhood or traditional recipes. This can create a sense of familiarity and comfort for potential buyers. 3. Highlight quality ingredients: Clearly state the high-quality ingredients used in the candy, such as premium brown sugar, natural flavorings, and any other unique components. This can help build trust and attract health-conscious customers. 4. Use engaging language: Craft a compelling product description that captures the attention of potential buyers. Use descriptive and enticing language to create a sensory experience, making customers imagine the taste and texture of the candy. 5. Include customer reviews: Incorporate positive customer reviews that highlight the delicious taste, quality, and overall satisfaction with the product. This can provide social proof and build trust among potential buyers. Remember, optimizing the Amazon listing is an ongoing process. Continuously monitor customer feedback, adapt the product description based on customer preferences, and stay updated with market trends to ensure the listing remains competitive and appealing to potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
best buy date three month out1
best buy date three month out
fruity flavor1
small fruity flavor

Based on the customer expectations mentioned, it seems that the customers are looking for brown sugar candy that has a fruity flavor and a best buy date of three months out. Additionally, the customers seem to prefer a larger size of candy. To meet these expectations, sellers could prioritize product development by focusing on creating brown sugar candy with a variety of fruity flavors. They could also consider increasing the size of the candy to meet the customer's preference for a larger size. Additionally, sellers should ensure that the candy has a best buy date of at least three months out to meet the customer's expectations for freshness. In terms of marketing promotion factors, sellers could highlight the fruity flavors and larger size of the candy in their marketing materials. They could also emphasize the freshness of the candy by prominently displaying the best buy date on the packaging. Additionally, sellers could consider offering promotions or discounts to encourage customers to try the candy and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Paul S.
37 to be exact were cracked or broken. Not sure if this happened in shipping or what, but just unfortunate that almost half the box is unusable I can’t give these as presents.
J Jhay
The “handy guide” was all in Japanese so we had to just guess what stuff was. Not the end of the world in most cases but there is this snack that requires all these science-y steps to make it work properly and we had to use a translator app and guess. It was a little frustrating.
I bought these to hand out to my kids in my classroom and to friends and family. I wanted small ones and a fruity flavor. Something that everyone should like.
Vivian J.
OverpricedSept. 2022
Over priced for what it is won't buy again
I don’t usually leave reviews, but I felt the need to on this one. Out of the 80 candy canes in the box that appeared to have been opened, 54 were broken. Complete waste of money.
CuteFeb. 2022
Super cute. She's gonna love it!
GoodNov. 2022
They are good but smaller than expected.
Chastity L.
SmallDec. 2022
These r the size of gum drops. Tasted good just wish they were bigger
Amazing!Oct. 2022
When I ordered the treats, I wasn’t sure if they arrived in a group of 3 different flavors or 3 boxes of one of the flavors offered. I did not see other reviews, so I decided to do a thorough one for other people who like mochi. I am happy to say that I received one box of each flavor, strawberry, cocoa, and mango. There are 8 of each flavor. The mochi is carefully wrapped upside down, in groups of 4, with a desiccant pack. The scent of each flavor pours out of the packet when you open them and they all smell really good! All I have to do to serve them is open the four pack and turn it upside down onto a plate. The mochi treats release easily so that they are right side up. I love that it’s so convenient to serve them and that the packaging is designed to help them keep their little dome shapes. They are soft and taste delicious! I think strawberry is my favorite, cocoa is my second favorite, though the mango is yummy and refreshing, like citrus. I cut them open to see the filling and they’re so pretty!!! I am definitely a fan of these treats and I absolutely recommend them!
Ms. Vega
It's alrightOct. 2022
The mango and chocolate flavors were pretty decent. But the strawberry was bland and too powdery. As soon as I put it in my mouth I heard a squeak between my teeth from the powder.

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