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Burners & Heaters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
24V 30W Flexible Polyimide Heater Plate Thin Adhesive PI Heating Film 45mmx100mm (Pack of 6)
Dental Alcohol Lamp Glass Alcohol Burner Lamp Dental Lab Equipment Heating Come with Metal Cap 150ml
Dental Alcohol Lamp Glass - Alcohol lab Burner Portable Chemistry Heating Equipment for Dental Science Experiments Household and Camping Come with Metal Cap & 1 Cotton Wicks 150ml
American Mantle 2007 254 Soft Inverted Mantle
AUERLICHT Preformed Hard Inverted Mantle #2/179B Ring for Outdoor Gas Lights (SKU 7998680)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Burners & Heaters on Amazon is 4.38, which indicates a generally positive customer satisfaction level. With a total of 777 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally satisfied with the Burners & Heaters they have purchased from Amazon. However, it's important to note that the data does not provide information about specific products or their individual ratings. Therefore, it's difficult to draw conclusions about the satisfaction level of a particular product within this category. To further enhance customer satisfaction in the Burners & Heaters category, it would be beneficial for sellers to focus on a few key areas. Firstly, ensuring product quality and reliability is crucial. Customers value products that are durable, efficient, and safe to use. Providing clear and accurate product descriptions, including specifications and features, can help customers make informed purchasing decisions. Additionally, offering excellent customer service is essential. Promptly addressing customer inquiries, concerns, and issues can greatly enhance the overall shopping experience. Encouraging customers to leave reviews and feedback can also help build trust and provide valuable insights for potential buyers. Lastly, sellers should consider offering competitive pricing and providing a variety of options within the Burners & Heaters category. This allows customers to choose products that best suit their needs and budgets. By focusing on these aspects, sellers can work towards improving customer satisfaction and attracting more positive reviews, ultimately leading to increased sales and success in the Burners & Heaters category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is backyard, the most common behavior is ambient lighting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Burners & Heaters product are the husband, kid, and neighbor. This suggests that the product appeals to a diverse range of individuals within a household setting. The husband is mentioned the most, indicating a potential primary user or decision-maker in the household. The kid and neighbor also show interest, suggesting that the product may have broader appeal beyond just the immediate family. In terms of usage, the top three places where customers prefer to use this product are the backyard, front yard, and mantle. This indicates that the product is versatile and suitable for both indoor and outdoor settings. The equal number of mentions for the backyard and front yard suggests that customers value the portability and flexibility of the product. Interestingly, the top two usages mentioned for the product are ambient lighting and arrow building. While these mentions are limited, they provide insights into potential niche applications for the product. The ambient lighting usage suggests that customers appreciate the product's ability to create a cozy and inviting atmosphere. The arrow building mention implies that the product may have utility for outdoor enthusiasts or hobbyists. Based on this analysis, the customer profile for the Burners & Heaters product can be described as a household-oriented individual, likely a husband, who values versatility, portability, and the ability to create ambient lighting. This customer may also have an interest in outdoor activities or hobbies such as arrow building. To further cater to this customer profile, it would be beneficial to emphasize the product's portability, ease of use, and ability to provide versatile lighting options. Marketing efforts could focus on showcasing the product's ability to create a warm and inviting atmosphere in both indoor and outdoor spaces. Additionally, targeting outdoor enthusiasts or hobbyists who may find value in the product's arrow building application could help expand the customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mantle, wick, product, mantel, flame. The most mentioned elements about mantle are fall out(2.15%), barely cast a shadow(1.08%).
The top 5 positive reviews are mantle, product, glass, install, mantel. The most mentioned elements about mantle are easy to install(3.45%), good quality(3.45%).
fall out2.15%
barely cast a shadow1.08%
break off of the ceramic flange1.08%
burn out1.08%
easy to install3.45%
good quality3.45%
instal easily2.30%
work good2.30%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Burners & Heaters category is the mantle, accounting for 18.28% of the mentions. Additionally, the top five cons mentioned for vacuum are mantle, wick, product, mantel, and flame. Similarly, for the tip, the top five cons are mantle, product, glass, install, and mantel. On the other hand, the top pro aspect mentioned most is the mantle, accounting for 24.14% of the mentions. Based on this information, it appears that the mantle is a significant factor influencing both positive and negative sentiments in the Burners & Heaters category. It is worth noting that the cons mentioned include various aspects such as wick, product, flame, glass, and installation. These cons suggest that there may be issues related to the quality, functionality, and installation process of the burners and heaters in this category. To improve product development and selection, it would be beneficial to address the common cons mentioned. For example, focusing on improving the quality and durability of the mantle, as it is both a pro and con aspect, could lead to more positive sentiment overall. Additionally, addressing issues related to the wick, product, flame, glass, and installation could help enhance the user experience and satisfaction. Furthermore, conducting market research and gathering feedback from customers can provide valuable insights into specific pain points and areas for improvement. This information can guide product development efforts and help in selecting or designing burners and heaters that meet customer expectations and preferences. In summary, the Burners & Heaters category has a significant focus on the mantle, which is mentioned as both a pro and con aspect. To improve sentiment and customer satisfaction, addressing the cons related to the mantle, as well as other mentioned aspects, can lead to better product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
hard inverted mantle1
more light1

Based on the data provided, it seems that customers in the Burners & Heaters category are primarily motivated by price and product description when making purchasing decisions. The fact that these two factors are mentioned equally suggests that customers are looking for a balance between affordability and quality. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the product's features, specifications, and benefits. Customers want to know exactly what they are getting before they buy, and a well-written product description can help them make an informed decision. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider offering competitive pricing to attract price-sensitive customers. Additionally, sellers could invest in advertising to increase their product's visibility and attract customers who may not have otherwise considered their product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
instruction on2
last long2
last long
taller cap1
taller cap
2 year of life1
life two year
70 % alcohol1
90 % alcohol
additional instruction1
complete instruction
are not delicate1
are not delicate
big brighter1
big size bright

Based on the customer expectations mentioned, it seems that customers are looking for burners and heaters that are durable and long-lasting, with clear instructions on how to use them effectively. To meet these expectations, sellers should prioritize product development that focuses on creating products that are built to last, with high-quality materials and components. Additionally, clear and concise instructions should be included with each product to ensure that customers can use them safely and effectively. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their products, highlighting any features or materials that contribute to their longevity. They should also emphasize the ease of use and safety of their products, highlighting any safety features or certifications that their products have received. Overall, by prioritizing product development that focuses on durability and longevity, and emphasizing these features in their marketing efforts, sellers can meet the expectations of customers looking for burners and heaters that last long and come with clear instructions.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

SteelOct. 2018
Exactly how it was described worked perfectly for project
PurchasedEarly review
hot stuffJan. 2021
My 15 year old became interested in mycology a few months ago. This alcohol lamp sure beats sterilizing tools over a flame on the stove.
Fast shipping, welded very well and price was right.
GreatJun. 2020
I was a natural Gas Tech then Supervisor these are made better than the ones we had great. Fast service great buy.
Gerard D.
I thought these performed mantles were pricey, very good product as advertised
Wyoming girl
used in my 1966,, vintage Red Dale camper. Just have to stabilize them better.
We thought these were a direct replacement to the original Humphrey mantles we had. The originals give off a bright white light you can read by. The replacements give off a low yellow light. We decided to keep them because we only use them for night lights and they work fine for that. But, if you are thinking they are the same as original Humphrey you will be disappointed. On the positive side, they arrive before promised in good condition. Always a good thing.
Bob Stammer
BrightDec. 2019
Nice and bright.

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