Butterscotch Chips product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Nestle Toll House Butterscotch Morsels, 11oz (Pack of 3)
Nestle Toll House Baking Morsels (Butterscotch)
NESTLE TOLL HOUSE morsels butterscotch
Guittard Chocolate Butterscotch Chips, 12 oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Butterscotch Chips product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.38 out of 5 and a total of 284 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily represent the entire customer base. It's possible that there are some customers who are dissatisfied with the product but haven't left a review. If you're considering purchasing Butterscotch Chips on Amazon, it's a good idea to read through some of the reviews to get a better sense of what customers are saying. Look for patterns in the reviews, such as common complaints or issues that customers have had with the product. Overall, it seems that Butterscotch Chips on Amazon is a product that many customers are satisfied with. However, as with any purchase, it's important to do your research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is canada, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Butterscotch Chips product is most commonly used by individuals within a family setting, with 13 mentions. This suggests that the product may be popular for baking or cooking family-friendly recipes. Additionally, the product is frequently used for baking, with 8 mentions, and for making cookies, with 5 mentions. In terms of usage locations, the freezer and grocery store were both mentioned twice, while Canada was mentioned once. This suggests that the product may be popular in areas with colder climates, where freezing is a common method of food preservation. It may also be popular in grocery stores, where customers can easily purchase the product for home use. Based on this data, it seems that the ideal customer profile for Butterscotch Chips may be individuals who enjoy baking and cooking, particularly in a family setting. They may also be located in colder climates where freezing is a common method of food preservation. To appeal to this customer profile, the product could be marketed as a versatile ingredient for family-friendly recipes, with an emphasis on its ability to be stored in the freezer for long periods of time. Additionally, the product could be promoted in grocery stores, with eye-catching displays and recipe suggestions to encourage customers to try it out in their own kitchens.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chip, color, butterscotch chip, bag, butterscotch chip without dairy. The most mentioned elements about chip are burst with flavor(4.17%), full of partially hydrogenate oil(4.17%).
The top 5 positive reviews are flavor, taste, chip, butterscotch morsel, butterscotch chip. The most mentioned elements about flavor are good(33.33%), rich(3.33%).
Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Baking Chips > Butterscotch Chips
burst with flavor4.17%
full of partially hydrogenate oil4.17%
melt into a clump4.17%
melt into one big glob of butterscotch4.17%
butterscotch chip8.33%
butterscotch chip without dairy4.17%
butterscotch morsel3.33%
butterscotch chip3.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards Butterscotch Chips is mixed. The top pro aspect mentioned is flavor, which suggests that people enjoy the taste of Butterscotch Chips. However, the top con aspect mentioned is chip, which could mean that the chips are not as consistent in texture as people would like. Additionally, the color of the chips and the fact that some contain dairy are also mentioned as cons. To improve the product, it may be worth exploring ways to make the chips more consistent in texture and color. Additionally, offering a dairy-free option could appeal to a wider audience. It may also be worth considering other flavors or variations of Butterscotch Chips to expand the product line and offer more options to consumers. In terms of product selection, it's important to consider the target audience and their preferences. If the target audience is primarily concerned with taste, then Butterscotch Chips could be a good option. However, if texture and consistency are more important, it may be worth exploring other types of chips or snacks. Overall, understanding the needs and preferences of the target audience is key to developing and selecting successful products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
have artificial coloring1
milk free1
non dairy1

Based on the information provided, it seems that customers are buying Butterscotch Chips primarily because of the product description. This suggests that customers are looking for a clear and detailed description of the product before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to know the ingredients, nutritional information, and potential allergens in the product. They may also be interested in the taste and texture of the chips, as well as any suggested uses or recipes. To optimize the Amazon listing for Butterscotch Chips, it would be important to focus on creating a compelling and informative product description. This could include highlighting the unique features and benefits of the product, as well as providing clear and accurate information about the ingredients and nutritional content. Additionally, including high-quality images and customer reviews could help to build trust and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
all year round1
all year round
bag same size1
bag same size
bake off1
bake off
butterscotch flavor1
butterscotch flavor
change recipe1
change recipe
expiration date1
expiration date longer
ice pack1
ice pack

Based on the information provided, it is unclear what the undefined mentions refer to in terms of customer expectations for Butterscotch Chips. However, assuming that customers are looking for a high-quality product in this category, there are several factors that sellers should consider when developing and promoting their products. Firstly, it is important to prioritize the quality of the ingredients used in the Butterscotch Chips. Customers are likely to expect a rich, buttery flavor and a smooth texture, so using high-quality butter and sugar is essential. Additionally, sellers should consider using natural ingredients and avoiding artificial flavors and preservatives, as many customers are looking for healthier options. Secondly, packaging and presentation can play a significant role in attracting customers to a particular brand of Butterscotch Chips. Eye-catching packaging that clearly communicates the quality and flavor of the product can help to differentiate it from competitors and make it more appealing to customers. Finally, marketing and promotion are key factors in driving sales of Butterscotch Chips. Social media platforms like Instagram and Facebook can be effective channels for reaching potential customers, particularly if the product is visually appealing. Offering discounts or promotions to first-time customers can also help to generate interest and encourage trial. Overall, sellers of Butterscotch Chips should prioritize quality ingredients, attractive packaging, and effective marketing and promotion strategies in order to meet customer expectations and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Melted blockJul. 2022
I took it by hand from the mail man, it didn’t sit outside or have any chance to be damaged upon arrival. When I opened it both bags were a solid block of butterscotch and there is no option to return or exchange. Complete waste
Great priceFeb. 2021
I had a friend turn me on to "scotchies" and now I'm hooked. I always loved oatmeal cookies but add these instead of the raisins for my newest addiction.
joann binkley
These butterscotch chips are the best. Excellent flavor.
Butterscotch fudge
Had to throw out my 7-layer bars because the butterscotch chips totally overpowered the dessert with a chemically alcohol flavor. I've used this brand for over 20 years and have always loved them; until now. Unless they go back to the old recipe, I'll not be purchasing these again!
Ginny watkins
These must have been old as they did not melt when heated. I had to throw is all away. Odd taste,also.
Both packages place in plastic envelope and arrived with chips melted together. They should have been in a box to stay cooler. They were overpriced but I needed them quickly for a recipe and they we unusable. Returns are not an option
DeliciousApr. 2022
I use these morsels as candy. A few just hit the spot. They are a nice treat, flavor is up to par with the Nestle brand name.
Nice try!!!Mar. 2022
Made butterscotch oatmeal cookies instead of the usual chocolate chip. These are delicious and very simple to make. Can also be used in brownies or cakes.
Don’t buyAug. 2022
Don’t waste your money! I was supposed to receive a double pack ,but I only received a single pack. It’s not worth the money.

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