Cables product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
TAKAGI iPhone Charger, Lightning Cable 3PACK 6FT Nylon Braided USB Charging Cable High Speed Data Sync Transfer Cord Compatible with iPhone 14/13/12/11 Pro Max/XS MAX/XR/XS/X/8/7/Plus/6S/6/SE/5S/iPad
[Apple MFi Certified] iPhone Fast Charger, 20W USB C Power Delivery Wall Charger Plug with 6ft Type C to Lightning Cable Quick Charging Data Sync Cord for iPhone14 13 12 11 Pro Max Mini Xs Xr X 8 iPad
[Apple MFi Certified] iPhone Charger 3Pack 10FT Nylon Braided Lightning Cable Fast Charging iPhone Charger Cord Compatible with iPhone 13 12 11 Pro Max XR XS X 8 7 6 Plus SE and More
Amazon Basics CL3 Rated High-Speed HDMI Cable (18 Gbps, 4K/60Hz) - 6 Feet, White
Amazon Basics High-Speed HDMI Cable (18 Gbps, 4K/60Hz) - 3 Feet, Pack of 2, Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the cables in this Amazon BSR product is quite high at 4.62 out of 5. Additionally, there are a significant number of reviews, with a total of 30,824. This suggests that customers are generally satisfied with the product and are willing to leave positive reviews. Given this information, my advice would be to continue to focus on providing high-quality cables that meet the needs of customers. It may also be helpful to encourage customers to leave reviews, as this can help to build trust and credibility with potential buyers. Additionally, it may be worth considering ways to differentiate the product from competitors, such as by offering unique features or a wider range of options. Overall, by continuing to prioritize customer satisfaction and quality, it is likely that this Amazon BSR product will continue to perform well in the marketplace.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is car, the most common behavior is charge . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents or caregivers of children, as evidenced by the high number of mentions of "kid" and "son." Additionally, the fact that the top three places to use the product are in the car, house, and room suggests that these users are likely using the product to keep their children entertained and charged while on the go. The top two usages of the product, charging and travel, further support this idea. It seems that these users are looking for a reliable and convenient way to keep their devices charged while traveling with their children. Given this information, it may be beneficial for the company to target parents and caregivers of children in their marketing efforts. They could highlight the product's ability to keep children entertained and charged while on the go, and emphasize its convenience and reliability. Additionally, the company may want to consider expanding their product line to include accessories or features that are specifically designed for children, such as colorful designs or built-in games. This could help to further appeal to this customer segment and differentiate the product from competitors.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cord, cable, charger, product, adapter. The most mentioned elements about cord are do not work(4.06%), last about 2 month(0.78%).
The top 5 positive reviews are cable, cord, length, quality, charger. The most mentioned elements about cable are good quality(5.28%), solid(1.89%).
Electronics > Accessories & Supplies > Cables
do not work4.06%
last about 2 month0.78%
not charge0.61%
break within a week from normal use0.43%
stop charging0.43%
good quality5.28%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the biggest issue with cables in this category is the cord, which is mentioned as a con in both the top 1 and top 5 aspects. Additionally, the cable and charger are also mentioned as cons in the top 5. On the positive side, the cable is mentioned as the top pro aspect. Overall, it appears that the quality and functionality of the cables in this category could be improved. Customers seem to be frustrated with the cords and chargers, which may be causing issues with the overall performance of the product. To improve product development and selection, it may be helpful to focus on creating cables with more durable cords and chargers that are less likely to break or malfunction. Additionally, it may be beneficial to offer a variety of cable lengths and types to accommodate different customer needs. By addressing these concerns, it is possible to create a more positive customer experience and increase satisfaction with the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
long cord6
fast charge4

Based on the data provided, it seems that customers are primarily motivated to buy cables based on the product description. This could be because cables are a relatively straightforward product, and customers want to ensure that they are purchasing the right type of cable for their needs. Additionally, the price is also a significant factor, as customers want to ensure that they are getting a good deal. The fact that a relatively small percentage of customers mentioned that they were recommended to buy the product by friends suggests that customers are largely making their own decisions when it comes to purchasing cables. To optimize Amazon listings for cables, sellers should focus on creating detailed and accurate product descriptions that clearly explain the type of cable, its features, and its compatibility with different devices. Additionally, sellers should ensure that their prices are competitive and that they are offering good value for money. Finally, sellers should consider using customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long58
last long
last longer
last awhile
last forever
last last
cord longer11
cord longer
longer cord
cord length longer
cord long
longer more durable cord
durable long
duration long10
long last9
long last
hold up8
hold up
longer lasting8
last longer

Based on the customer expectations mentioned, it is clear that the most important factor for customers when it comes to cables is durability. Customers want cables that last long and are reliable. This is reflected in the high number of mentions for "last long" and "last". Another important factor for customers is the length of the cord. Customers want cords that are longer, which suggests that they want more flexibility and convenience when using their devices. To meet these expectations, sellers should prioritize product development that focuses on creating durable cables that can withstand wear and tear over time. This could involve using high-quality materials or incorporating features that prevent fraying or damage to the cable. In addition, sellers should consider offering cables in a variety of lengths to cater to different customer needs. This could include longer cords for customers who want more flexibility or shorter cords for those who prefer a more compact option. When it comes to marketing promotion factors, sellers should emphasize the durability and length of their cables in their product descriptions and advertising. They could also consider offering warranties or guarantees that demonstrate their confidence in the quality of their products. Overall, by prioritizing product development that meets customer expectations for durability and length, and emphasizing these factors in their marketing efforts, sellers can better meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are great HDMI cables. Strong, good picture, etc. However, they are HUGE. As in, thick. Very thick. Too thick. I bought four of these to replace shorter cables for our wall-mounted TV. But these cords are so thick, I can only fit two in our cord concealment system (that used to have four cables running through it). Because of this I can only truly recommend these for other uses besides home theater systems.
I needed a long, 15 foot, HDMI cable. I purchased this one and I have no do issues.
No ProblemsApr. 2021
Functions perfectly.
it's a hdmi cable it's all that I needed
greatOct. 2021
Mark Nichols
Great deal this chord is very thick I was actually surprised how good the quality was I purchased this in a quick pinch for a projector I needed the same day it comes in several legenths I bought 15ft and am very pleased with this product! *****
I purchased this too long ago to return it but it was in the packaged and experienced no stress...plugged it in for the first time and it continually loses the video signal...bad gamble.
SuperOct. 2020
Great ,works fine
Check it outSept. 2022
Right price and great cable to order.
The length of these cables made it so I could place my cabinet further away from my TV. They work great.

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