Cake Decorating Kits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
RFAQK 150 PCS Cake Decorating kit with Springform Cake Pan, Rotating Turntable, Icing Tips, Leveler, Piping Bags, Art Pen, Cake Baking Decorating Kits for Beginners Pastries Cupcakes
65PCs Cake Decorating Kit Baking Supplies Tools with Non-Slip Cake Turntable-Cake leveler- 24 Numbered Icing Piping Tips, Pattern Chart & EBook- Straight & Angled Spatula-30 Piping Bags- 3 Scraper Set
Kootek 11 Inch Rotating Cake Turntable with 2 Icing Spatula and 3 Icing Smoother, Revolving Cake Stand White Baking Cake Decorating Kits Supplies
Kootek 12 Inch Cake Turntable Cake Decorating Kit Supplies, 7 Pcs Baking Supplies Aluminium Alloy Revolving Cake Decorating Stand, with 3 Icing Smoother, Icing Spatula, Silicone Spatula, Cake Cutter
Cake Decorating Kit Cupcake Decorating Kit - 68 PCS Cookie Decorating Supplies and Cookie Decorating Kit with Piping Bags and Tips - Frosting Icing Tips Pastry Bags with Tips - Baking Decorating Kit

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Cake Decorating Kits product on Amazon has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 6410 reviews, it suggests that many customers have had positive experiences with this product. As a result, my advice would be to continue to focus on providing high-quality Cake Decorating Kits and ensuring that customers are satisfied with their purchases. It may also be helpful to encourage customers to leave reviews and provide feedback, as this can help to build trust and credibility with potential buyers. Additionally, it may be worth considering ways to differentiate the product from competitors and highlight its unique features or benefits.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is counter, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Cake Decorating Kits are most commonly used by individuals who have daughters, wives, or granddaughters. This suggests that the product may be popular among families who enjoy baking and decorating cakes together. Additionally, the fact that the product is often used as a gift indicates that it may be a popular choice for special occasions such as birthdays or holidays. In terms of where the product is used, it appears that the kitchen and counter are the most common locations. This makes sense given that the product is designed for cake decorating, which typically takes place in the kitchen. The fact that the product is also commonly used in bakeries suggests that it may be popular among professional bakers as well as home bakers. Based on this data, it seems that the ideal customer profile for this product is likely to be someone who enjoys baking and decorating cakes, and who may have a daughter, wife, or granddaughter who shares this interest. They may also be interested in giving the product as a gift to others who enjoy baking. Additionally, the fact that the product is popular among both home bakers and professionals suggests that it may appeal to a wide range of customers with varying levels of experience. To further appeal to this customer profile, it may be helpful to market the product as a fun and engaging activity that families can enjoy together. Highlighting the product's versatility and ease of use may also be effective in attracting both novice and experienced bakers. Additionally, offering a variety of decorating options and tools may help to appeal to a wider range of customers with different preferences and skill levels.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are turntable, tip, cake leveler, turn table, bag. The most mentioned elements about turntable are wobbly(3.83%), will not move(1.57%).
The top 5 positive reviews are turntable, product, quality, spin, spatula. The most mentioned elements about turntable are good smooth(3.04%), solid(2.50%).
Kitchen & Dining > Bakeware > Decorating Tools > Cake Decorating Kits
will not move1.57%
bad quality0.52%
cake leveler5.75%
turn table4.01%
good smooth3.04%
professional quality0.72%
get the job do0.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the turntable is both the most mentioned pro and con aspect of cake decorating kits. While it can be a helpful tool for decorating cakes, it can also be a source of frustration for some users. Other common cons mentioned include the tip, product quality, and spin. On the positive side, the turntable is mentioned as a pro aspect more often than any other feature. This suggests that it is a valuable tool for many users and can make cake decorating easier and more efficient. To improve product development and selection, it may be helpful to focus on addressing the common cons mentioned in the data. For example, improving the quality of the tips and ensuring that they spin smoothly could help to reduce frustration for users. Additionally, offering a variety of turntable options with different features and price points could help to meet the needs of a wider range of users. Overall, by addressing common pain points and offering a range of options, cake decorating kit manufacturers can create products that are more appealing and useful to consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good cake turn1

Based on the data provided, it seems that customers are primarily motivated to buy cake decorating kits based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and potential uses. Price is also a significant factor, with nearly 30% of customers mentioning it as a reason for purchasing. This suggests that customers are looking for value for money and may be comparing prices across different products and brands. Advertising attraction is the least mentioned factor, indicating that customers are not necessarily swayed by flashy or attention-grabbing ads. Instead, they seem to be more focused on the practical aspects of the product. To optimize an Amazon listing for a cake decorating kit, it would be important to focus on creating a detailed and informative product description. This could include information about the kit's contents, its potential uses, and any unique features or benefits. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Additionally, pricing should be competitive and clearly displayed, and any advertising should be focused on highlighting the practical benefits of the product rather than simply trying to grab attention.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
instruction on9
instruction for
2 year ago6
year ago
additional instruction5
more instruction
actual book
book on
hardcover book
heavier sturdier4
more sturdy
know sooner4
large tip4
tip big
large tip
tip big opening
big box3
box big
bottom more grip3
grip on bottom

Based on the customer feedback, it seems that customers are looking for clear and detailed instructions when it comes to cake decorating kits. This is the most frequently mentioned expectation, with 9 mentions. Customers want to be able to easily understand how to use the kit and create beautiful cakes. Additionally, customers seem to be interested in kits that have been updated within the past two years. This suggests that customers are looking for products that are current and up-to-date with the latest trends and techniques. Another expectation that customers have is for additional instructions. This could mean that customers want more detailed instructions than what is typically provided, or it could mean that customers want additional resources such as videos or tutorials to help them use the kit. Based on these customer expectations, sellers of cake decorating kits should prioritize product development that focuses on clear and detailed instructions. This could include creating step-by-step guides, providing video tutorials, or even offering in-person classes or workshops. Sellers should also consider updating their products regularly to ensure that they are meeting customer expectations for current and up-to-date products. This could involve incorporating new techniques or designs into the kits, or even collaborating with influencers or experts in the field to create unique and innovative products. Finally, marketing promotion factors should focus on highlighting the clear and detailed instructions that come with the kit, as well as any additional resources that are available to customers. Sellers should also emphasize the fact that their products are up-to-date and incorporate the latest trends and techniques in cake decorating. By focusing on these factors, sellers can better meet customer expectations and create products that are both useful and appealing to their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Nicola Nichol
Five StarsMay 2018
Great set
Pearl Pound
Product is awsome
Nicole Admire
I just started getting into cake decorating and this kit has everything I need to get the job done.
Krystle J
Good valueMay 2018
Gave it as a gift to my niece! Came very quickly! Packaging only indicates the tray for the cake but al the goodies were inside!
Good quality
Muy completoJun. 2019
Como principiante en esto de hornear, este producto me ha resultado muy completo, bueno y fácil de usar.
Got the package super fast and everything works fine. I'm still a beginner so I don't know if I'm using the wire piece right or not, but that's the only one I've had issues with.
Just got mine in the mail. Everything looks great. Can't wait to use it!!
it's a gift.Nov. 2018
I can't give you a review as I bought it as a gift for my grandson's girlfriend who loves decorating. Hopefully, she'll love it.
This book has great pictures. Looks easy enough to follow. Bought this book for my daughter. She can't wait to use it with the cake turn table and nozzle pieces, etc. Would purchase it again for anyone interested in cake decorating.

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies