Candle Making product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
PURA D'OR Organic Essential Oils Set of 16 10ml Sweet16 Wood Box Gift Set, 100% Pure Therapeutic Grade Aromatherapy for Home Diffusers (Lavender, Tea Tree, Eucalyptus, Lemon, Cedarwood, Ylang Ylang)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for candle making products on Amazon is 4.55 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 13,914 reviews, it suggests that there is a significant number of customers who have purchased and reviewed candle making products on Amazon. Considering the high average rating and the large number of reviews, it can be concluded that customers are generally satisfied with the candle making products available on Amazon. This indicates that the quality of these products is likely to be good, and customers are happy with their purchases. Based on this conclusion, my advice would be to continue providing high-quality candle making products and maintaining a strong focus on customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchases, as positive reviews can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of customers who use this candle making product are women who frequently mention their daughter, friend, and husband. This suggests that the product may be popular among women who enjoy making candles as gifts for their loved ones. In terms of usage, the product is most commonly used in the house and in specific rooms, with the microwave being mentioned as a location for use as well. This suggests that customers are likely using the product in their own homes, possibly as a hobby or for personal use. The top two uses of the product are for gift-giving and as a candle, which further supports the idea that customers are using this product for personal enjoyment or as a way to create thoughtful gifts for others. Based on this data, it may be beneficial for the company to target women who enjoy crafting and gift-giving, as well as those who are interested in creating candles for personal use. Additionally, marketing efforts could focus on the convenience of using the product in the home, particularly in the microwave, as a way to appeal to busy customers who may not have a lot of time for crafting. Overall, the data suggests that the customer profile for this candle making product is likely women who enjoy crafting and gift-giving, and who value convenience and personalization in their candle-making process.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wick, wax, smell, candle, product. The most mentioned elements about wick are do not stay lit(3.09%), poorly make(2.42%).
The top 5 positive reviews are wax, smell, scent, product, pellet. The most mentioned elements about wax are easy to pour(5.03%), good quality(1.30%).
do not stay lit3.09%
poorly make2.42%
do not burn evenly1.50%
go out1.00%
easy to pour5.03%
good quality1.30%
melt good0.38%
hold scent well0.32%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of candle making are related to the wick and wax, with a significant percentage of respondents mentioning these aspects. Additionally, the smell and overall quality of the product were also mentioned as cons. On the other hand, the top pro aspect mentioned was the wax itself. Overall, it seems that there is room for improvement in the quality and performance of candle making products, particularly in regards to the wick and scent. To address these issues, manufacturers may want to consider investing in research and development to create more effective wicks and fragrances that are less likely to produce negative side effects. In terms of product development and selection, it may be helpful to focus on creating candles that are made with high-quality materials and that offer a range of scents and styles to appeal to a broad range of consumers. Additionally, manufacturers may want to consider offering more eco-friendly options, such as candles made from soy or beeswax, to appeal to consumers who are concerned about sustainability and environmental impact.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
leather scent2
pine smell2

Based on the data provided, it seems that customers are primarily motivated to buy candles for their product description. This suggests that customers are looking for specific details about the candles, such as their scent, size, and ingredients. Additionally, price and recommendations from friends are also important factors, but they are not as significant as the product description. One reason why the product description is the top feature is that customers want to know exactly what they are buying. They want to know the scent, size, and ingredients of the candle, as well as any other relevant details. This information helps customers make an informed decision about whether or not to buy the product. To optimize an Amazon listing for candle making products, it is important to focus on the product description. This means providing detailed information about the scent, size, and ingredients of the candle, as well as any other relevant details. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help customers make a decision about whether or not to buy the product. Finally, it is important to price the product competitively and encourage customers to recommend the product to their friends.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle10
big bottle
bottle large
bottle big
large bottle
single big bottle
good wax8
good quality wax
more wax
quality wax
say wax
last long8
last long
more metal wick holder7
more wick holder
metal hold wick thing wider
more wick-holders
wick holder
large size6
big size
large size
more review4
more review
foul smell go away3
smell go away

Based on the customer feedback, it is clear that customers in the Candle Making category have certain expectations when it comes to the products they purchase. The three most commonly mentioned expectations are a big bottle, good wax, and long-lasting candles. A big bottle is likely important to customers because it allows them to make more candles with a single purchase, which can be more cost-effective and convenient. Good wax is also important because it can impact the quality of the candle, including its scent, burn time, and overall appearance. Finally, customers want candles that last long, which can provide more value for their money and ensure that they can enjoy the scent and ambiance of the candle for a longer period of time. Based on these expectations, sellers in the Candle Making category should prioritize product development that focuses on creating large bottles of high-quality wax that can produce long-lasting candles. This could involve sourcing high-quality ingredients, testing different formulations, and investing in packaging that can accommodate larger quantities of wax. In terms of marketing promotion factors, sellers should highlight the benefits of their products that align with customer expectations. For example, they could emphasize the size of their bottles, the quality of their wax, and the long-lasting nature of their candles in their product descriptions, social media posts, and advertising campaigns. They could also consider offering promotions or discounts for customers who purchase larger quantities of their products, which could appeal to customers who are looking for cost-effective options. Overall, by understanding and prioritizing customer expectations, sellers in the Candle Making category can develop and market products that meet the needs and desires of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These oils are amazing I will be buying again I use them to in my Shea butter and they are very amazing the smell is amazing as well
I REALLY wanted to love these because they smell SO amazing in their bottles. However, if you're buying these to use in your diffuser, these unfortunately are weak compared to others that I have bought in this brand. This is my 3rd pack of fragrance oils in this brand and the other two packs diffuse VERY well. These I only get a hint of the smell unfortunately. I haven't tried to make anything with these yet but I hope they'll work well in that aspect instead of diffusing.
Used for homemade wax melts smells last! Supper strong scented
The same.Dec. 2022
They all kinda smell alike. The bubblegum one may stand out a bit? Either way.. hopefully they will be strong enough to cover up large area
I use these in my classroom. Every one of them smells like summer - root beer, sugary candy, dreamsicles. I love them.
I absolutely LOVE these scents, I used them in my bath bombs and lip gloss and it was GREAT I defiantly recommend, but the only thing is that majority of the scents are pretty weak so you may end up using way more than intended
A-L Hackett
worked out well for our soap making activity. Fun scents. Some scents you have to use a lot to make it strong.
Emily Dawkins
So yummyNov. 2021
Amazing smells already ordering larger sizes. Need more it's so good!
my husband love these scents, just reordered more
Loved every smell in this set

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