Candles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
3 Pack Scented Candles for Home Decoration, Natural Soy Wax Candles Gift Set for Women, Cute Candles for Home Scented, Suitable for Holiday Birthday Thanksgiving
Scented Candles for Men | Lavender and Wood Scented Candles | Soy Candles, Mens Candle, Spring Candles, Woodwick Candles | Masculine Candle, Long Lasting Candles | Lavender Black Candle

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the candles in this particular category on Amazon have a relatively high customer satisfaction rating. With an average rating of 4.2 out of 5 and a total of 12,500 reviews, it suggests that customers are generally happy with their purchase. However, it's important to note that there may be some variation in the quality and performance of different candle brands and products within this category. It's always a good idea to read through reviews and do some research before making a purchase to ensure that you're getting a product that meets your needs and expectations. If you're looking to purchase candles in this category, my advice would be to take some time to read through reviews and compare different products to find one that suits your preferences. Additionally, consider factors such as scent, burn time, and price to help you make an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are likely to be friends and spouses, with neighbors being a distant third. The most common places to use the product are in the house and in specific rooms, such as bedrooms or living rooms, with apartments being mentioned less frequently. Interestingly, the most common usage of the product is as a gift, with very few mentions of using it to eliminate cigarette odor. From this data, we can infer that the typical customer profile for this product is likely to be someone who is interested in candles as a decorative or gift-giving item, rather than someone who is specifically looking for a product to eliminate cigarette odor. This customer is likely to be someone who values the ambiance and atmosphere that candles can create in a home, and who is interested in using them to enhance their living space. Based on this analysis, some suggestions for the customer profile might include targeting individuals who are interested in home decor and design, as well as those who are interested in gift-giving. Additionally, it may be worth exploring ways to market the product as a way to create a cozy and inviting atmosphere in the home, rather than solely as a way to eliminate odors. By emphasizing the aesthetic and emotional benefits of using candles, it may be possible to attract a wider range of customers and increase sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are candle, smell, wick, scent, paraffin. The most mentioned elements about candle are have virtually no scent(4.00%), burn slow(3.92%).
The top 5 positive reviews are candle, smell, scent, fragrance, product. The most mentioned elements about candle are smell so nice(10.71%), look good(4.01%).
have virtually no scent4.00%
burn slow3.92%
burn for hour and smell nothing0.88%
burn for almost 4 day straight0.72%
arent as strong smelling0.56%
smell so nice10.71%
look good4.01%
burn well1.01%
burn slow0.62%
eliminate the stale smoke odor0.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that candles have both positive and negative aspects. The top pro mentioned most is candle, which suggests that people enjoy the ambiance and aesthetic appeal of candles. However, the top con mentioned most is also candle, which suggests that there are some negative aspects associated with candles. The other top cons mentioned include smell, wick, scent, and paraffin. These cons suggest that people may be concerned about the potential health effects of burning candles, as well as the environmental impact of using paraffin wax. To address these concerns, product development and selection could focus on using natural, non-toxic ingredients and materials. For example, candles made from soy wax or beeswax may be a more eco-friendly and healthier option. Additionally, candles with natural fragrances, such as essential oils, may be more appealing to consumers who are concerned about the potential health effects of synthetic fragrances. Overall, while candles have both pros and cons, there are opportunities for product development and selection that can address some of the concerns consumers may have. By focusing on natural, non-toxic ingredients and materials, candle makers can create products that appeal to consumers who are looking for a more eco-friendly and healthier option.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cleaning product2
good smell2

Based on the data provided, it seems that customers are primarily motivated to buy candles based on the product description. This suggests that customers are looking for specific details about the candles, such as their scent, size, and burn time, before making a purchase. Brand reputation and price are also important factors, but they are less significant than the product description. Customers may be willing to pay more for a candle from a reputable brand, but they are still looking for specific details about the product itself. To optimize an Amazon listing for candles, it would be important to focus on creating a detailed and informative product description. This could include information about the scent, size, burn time, and any other relevant details. It may also be helpful to include high-quality images that showcase the product and its features. Additionally, highlighting any positive reviews or customer feedback could help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long40
last long
last longer
last awhile
last forever
last longe
big size
powerful scent34
scent strong
strong scent
scent there strong
longer lasting29
last longer
last longer-very
longer last
large size20
large size
big size
leg strong18
burn time long16
burn time long
burn longer
burned longer
burn for long
burn last longer
Scent is just about right, could've been a bit stronger.11
strong scent
basic but strong scent
scent live up to description
large candle
big candle
candle have not be use
candle key

Analysis of Customer Expectations for Candles: Based on the mentions of "last long," "longer lasting," and "burn time long," it is evident that customers have a strong expectation for candles to have a prolonged burn time. This suggests that customers value candles that provide extended periods of fragrance and illumination. As a seller in the candle category, it is crucial to understand and meet these expectations to satisfy your customers and gain a competitive edge. Product Development Prioritization: To prioritize product development, focus on enhancing the burn time of your candles. Consider investing in research and development to develop formulations that optimize burn time without compromising on fragrance quality. Experiment with different waxes, wicks, and additives to create candles that burn slowly and evenly, providing a longer-lasting experience for your customers. Marketing Promotion Factors: When it comes to marketing promotion, emphasize the extended burn time of your candles as a key selling point. Highlight the benefits of your candles lasting longer than competitors' products, such as extended enjoyment, value for money, and reduced frequency of repurchasing. Utilize various marketing channels, including social media, email campaigns, and product descriptions, to communicate this unique selling proposition effectively. Additionally, consider incorporating customer testimonials and reviews that specifically mention the long burn time of your candles. This social proof can help build trust and credibility among potential customers, encouraging them to choose your brand over others. Furthermore, explore the possibility of offering bundle deals or subscription services that cater to customers who appreciate long-lasting candles. This can provide added value and convenience, further attracting and retaining customers. Remember, customer expectations are constantly evolving, so it's essential to stay updated with market trends and consumer preferences. Regularly gather feedback from your customers to understand their changing needs and adapt your product development and marketing strategies accordingly.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This candle has an amazing scent and is not overpowering. Fills the room quickly and effectively. Burn time is longer than expected. Clean look with the white candle and clear glass. The price was right!
I love it
Tainted candles
Smelled throughout the home. Nice added touch.
Love it!Oct. 2022
I love these candles! They smell so good
Not verbenaFeb. 2022
I love verbena herbal tea, soaps, colognes and I love mrs Meyers products in general. Big disappointment. It smells like citronella not verbena and I will probably end up using it outside next summer.
BLAHDec. 2019
The scent is very faint. I know, you think, well it's lemon....but I was thinking along the lines of all the Meyers items and the great fragrant odors. This did not fill a small room with the scent. Don't bother with this selection.
I love the scent, but they aren’t exactly something I would give as a gift.
J. Courey
During the pandemic I wanted a lovely sunny gift to share-this was perfect.
I don’t know what it is about these vanilla candles but I love them. They give my home that homely smell for any season. Normally I just buy glade small candles whenever I see some good ones but I love this scent so much I went for a pack of the big ones. You won’t regret it!

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