Candles & Holders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Fresh Linen Candle, Clean Linen Candle, Scented Candles for Home, Candle Gifts for Women, Candles Aromatherapy, Kitchen Candle, Soy Natural Candles Non Toxic, Wood Wicked Candles - 9oz
Wax & Wit Capricorn Gifts for Women, Zodiac Gifts, Astrology Gifts for Women, Zodiac Sign Gifts, Stocking Stuffers Adults, Capricorn Candle, Birthday Gifts for Women, Candles Gifts for Women – 9oz
Sweet Water Decor Hot Cocoa + Peppermint Soy Candle | Chocolate, Peppermint, and Vanilla Holiday Scented Candles for Home | 9oz Amber Jar Candle, 40+ Hour Burn Time, Made in the USA
Sweet Water Decor Palo Santo Patchouli Candle | Vanilla, Musk, Sandalwood, Patchouli Scented Soy Wax Candle for Home | Gifts for Women, Men, Housewarming | 9oz Clear Jar, 40 Hour Burn Time
Sweet Water Decor Spa Day Candle | Sea Salt, Jasmine, and Wood Relaxing Scented Soy Candles for Home | 9oz Amber Jar, 40 Hour Burn Time, Made in the USA

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the candles and holders product in question has a relatively high customer satisfaction rating of 4.39 out of 5, based on a total of 2151 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, quality, and customer service. Therefore, it's important to consider these factors when evaluating the overall success of the product. In terms of advice, it may be helpful for the seller to continue to monitor customer feedback and make improvements to the product or customer service as needed. Additionally, they may want to consider ways to differentiate their product from competitors in the crowded candles and holders category, such as through unique scents or designs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are likely to be friends, daughters, and mothers. This suggests that the product may be popular among women, particularly those who are close to each other. Additionally, the fact that the top two places to use the product are in the house and in a room suggests that this product is likely to be used for relaxation or ambiance purposes. The fact that the top two usages of the product are for gift-giving and as a birthday gift suggests that this product is likely to be popular as a gift item. This could be due to the fact that candles and holders are often seen as a thoughtful and versatile gift option that can be used in a variety of settings. Based on this data, it may be useful for the company to focus on marketing the product as a gift item, particularly for occasions such as birthdays or other special events. Additionally, the company may want to consider targeting women specifically, as they appear to be the primary users of the product. Finally, the company may want to consider expanding the product line to include scents or designs that are particularly popular among women, in order to further appeal to this demographic.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are candle, smell, scent, wick, size. The most mentioned elements about candle are small(10.42%), smell bad(3.75%).
The top 5 positive reviews are candle, scent, smell, fragrance, burn. The most mentioned elements about candle are smell so nice(22.78%), burn well(4.01%).
smell bad3.75%
do not burn evenly2.50%
burn slow2.08%
smell like fall2.08%
smell so nice22.78%
burn well4.01%
burn evenly1.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that candles are a popular product in the Candles & Holders category. However, there are some common cons associated with candles, including issues with the scent, smell, wick, and burn. Despite these drawbacks, candles are still the most commonly mentioned pro aspect of the category. To improve product development and selection in this category, it may be helpful to focus on addressing the common cons associated with candles. For example, manufacturers could work to improve the scent and fragrance of their candles, as well as ensuring that the wick burns evenly and cleanly. Additionally, it may be helpful to offer candles in a variety of sizes to accommodate different preferences and needs. Overall, while there are some drawbacks to candles, they remain a popular and well-loved product in the Candles & Holders category. By addressing common cons and continuing to innovate and improve, manufacturers can continue to meet the needs and preferences of consumers in this space.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
early fall inspiration1

Based on the data provided, it seems that customers are primarily motivated to buy candles and holders based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, scent, and materials. There are several reasons why product description is the top feature for this category. First, candles and holders are often purchased for their aesthetic appeal, so customers want to know exactly what they are getting before making a purchase. Additionally, candles and holders can vary widely in terms of quality and functionality, so customers want to make sure they are getting a product that meets their needs. To optimize Amazon listings for candles and holders, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features and benefits of their products. This could include information about the size, scent, materials, and any special features or benefits. Additionally, sellers should consider using high-quality images and videos to showcase their products and help customers visualize how they will look in their homes. Finally, sellers should pay attention to customer reviews and feedback to identify areas for improvement and make adjustments to their listings as needed.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size15
big size
large size
large in size
make large
Scent is just about right, could've been a bit stronger.4
strong scent
burn time long3
longer burn time
longer lasting3
last longer
strong coffee taste3
smell of coffee
strong coffee smell
strong fresh coffee scent
big candle2
big candle
candle brand deliver on scent2
candle fill room with fragrance
candle spread scent
candle make room smell good2
candle in room catch scent
fill room scent

Analysis of Customer Expectations for Candles & Holders: Based on the mentions of "large size" and "big," it is evident that customers have a strong preference for candles and holders that are visually impactful. This suggests that they are looking for products that make a statement and have a significant presence in their living spaces. Additionally, the mention of "more" indicates that customers desire a wide variety of options to choose from within this category. To prioritize product development, sellers should focus on creating candles and holders that come in large sizes. This could involve offering a range of sizes, from moderately large to extra-large, to cater to different customer preferences. By providing a variety of sizes, sellers can ensure that customers find products that suit their specific needs and preferences. In terms of marketing promotion factors, sellers should emphasize the large size and visual impact of their candles and holders. This can be done through visually appealing product images and descriptions that highlight the size and grandeur of the products. Additionally, sellers can consider showcasing how these products can enhance the ambiance and aesthetics of different spaces, such as living rooms, bedrooms, or dining areas. To further attract customers, sellers should also focus on offering a wide selection of candles and holders. This could include different shapes, colors, materials, and designs. By providing a diverse range of options, sellers can cater to various customer tastes and preferences, ensuring that they find the perfect candle or holder that suits their individual style and home decor. In summary, sellers in the Candles & Holders category should prioritize product development by offering large-sized options and a wide variety of choices. Marketing efforts should emphasize the visual impact and versatility of these products, showcasing how they can enhance different living spaces. By understanding and meeting customer expectations, sellers can effectively attract and retain customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is a beautifully scented candle. I got it for my home but would also make a lovely gift
Pros: The house smells delicious. My daughter came home and asked if I was baking a pie. It also shipped quickly, arrived perfectly wrapped and looks fantastic. Would make an awesome gift. Cons: She’s teeny tiny, ya’ll. I’d imagine the entire candle will be gone in 2-3 days if I burn it for a few hours in the afternoon like I did today. $20 for 2-3 days? Also…a fall scent? I’m not sure. There’s some apple in there, for sure, but I was really hoping for more of an autumn nutmeg vibe. This is more of a crisp summer apple. Not bad! Delicious, actually. Just not what I expected. I would be interested to see what some of the others smell like.
PurchasedEarly review
Definitely a nice little candle... shipping packaging was even very attractive.... Bought as a gift... would buy again
Get one!!Aug. 2021
These may be small but definitely worth the price!! Farmhouse smells absolutely AMAZING!!! The perfect fall smell!
Taylor Arnett
Smaller than I thought. Should have definitely reviewed before purchasing!!
Taylor G.
This candle smells really nice (farmhouse), but it's quite small for the price. Not worth it.
Tammy I.
The scent is lovely. Not over powering. Clean & fresh. Since it’s a gift, I have not lit it so do not know the longevity.
chris blanton
I burned this candle in a small space for over an hour before smelling a faint sent. Save your money and pass on this one.
Too expensiveDec. 2022
Just very small for the money, did NOT permeate the room. It has a pleasant scent, it’s just not bold enough to fill a room! It does burn nicely, especially if you keep the wick 1/4-1/3 in long, also packed secure, arrived in perfect condition! Lower the price OR enlarge the jar & enhance the scent…I’d purchase again!!

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