Canes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Switch Sticks Walking Cane for Men or Women, Foldable and Adjustable from 32-37 inches, Poppies
KINGGEAR Walking Cane for Women and Men, Lightweight and Sturdy Offset Walking Stick , Large Quad Base Canes for Seniors, Walking Crutches for People with Leg Injuries
HONEYBULL Walking Cane for Men & Women - Foldable, Adjustable, Collapsible, Free Standing Cane, Pivot Tip, Heavy Duty, with Travel Bag | Walking Sticks, Folding Canes for Seniors & Adults [Silver]
Vive Folding Cane - Foldable Walking Cane for Men, Women - Fold-up, Collapsible, Lightweight, Adjustable, Portable Hand Walking Stick - Balancing Mobility Aid - Sleek, Comfortable (Black Butterfly)
BeneCane Walking Cane for Women Folding Cane for Men with Two Led Lights Quad Cane with Stable Base Lightweight and Adjustable Walking Stick.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for canes on Amazon is quite high at 4.58 out of 5. This indicates that customers are generally satisfied with their purchases. Additionally, the fact that there have been a total of 18,596 reviews suggests that canes are a popular product in this category. The high average rating and significant number of reviews indicate a positive level of customer satisfaction. It implies that customers are finding value in the canes they purchase, and they are likely to recommend them to others. This level of satisfaction can be attributed to factors such as the quality, durability, and functionality of the canes available on Amazon. Based on this information, my advice would be to continue offering a wide range of canes that cater to different customer needs. It would also be beneficial to maintain the quality standards and ensure that the canes are durable and reliable. Encouraging customers to leave reviews and feedback can further enhance the credibility and reputation of the canes in this category. Additionally, it would be helpful to analyze the reviews in more detail to identify any common issues or areas for improvement. This can help in addressing any concerns that customers may have and further enhance their satisfaction. Regularly updating the product listings with accurate and detailed information can also contribute to a positive customer experience. Overall, the data suggests that canes are performing well on Amazon in terms of customer satisfaction. By maintaining quality, offering variety, and actively engaging with customers, sellers can continue to capitalize on this positive trend.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is car, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Canes product are mothers, husbands, and fathers. This suggests that the product is likely being used by older individuals who may require assistance with mobility. The fact that the top two usages of the product are walking and travel further supports this idea. In terms of where the product is being used, it appears that the car, carpet, and purse are the most common locations. This could suggest that users are taking the product with them on the go and using it in a variety of settings. Overall, the data suggests that the customer profile for this product is likely older individuals who may require assistance with mobility. They are likely active and on-the-go, as evidenced by the top usage locations and activities. To better serve this customer base, it may be helpful to focus on creating a product that is lightweight and easy to transport, as well as durable enough to withstand frequent use. Additionally, marketing efforts could be targeted towards caregivers and family members who may be purchasing the product on behalf of their loved ones.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cane, handle, base, bottom, product. The most mentioned elements about cane are broken(3.33%), wobbly(0.68%).
The top 5 positive reviews are cane, color, handle, product, grip. The most mentioned elements about cane are solid(12.78%), light(4.98%).
not stable0.47%
good quality1.66%
easy to use1.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of canes is "cane" itself, accounting for 27.45% of the mentions. Additionally, the top five cons of vacuum canes are cane, handle, base, bottom, and product. On the other hand, the top pro aspect mentioned most is also "cane," accounting for 33.33% of the mentions. The top five cons of the tip are cane, color, handle, product, and grip. Based on this information, it appears that the cane itself is both a pro and a con aspect. This suggests that there might be mixed opinions about the quality, durability, or functionality of the canes in question. The handle, base, bottom, and grip are also mentioned as cons, indicating potential issues with the overall design or ergonomics of the canes. To improve product development and selection in this category, it would be beneficial to address the concerns related to the cane, handle, base, bottom, and grip. This could involve enhancing the quality and durability of the cane material, improving the design and comfort of the handle, ensuring stability and sturdiness in the base and bottom, and enhancing the grip for better user experience. Additionally, it might be helpful to investigate the specific issues mentioned regarding color and product. Understanding the context behind these cons could provide insights into potential areas for improvement or customization. Overall, by focusing on addressing the mentioned cons and building upon the positive aspects of canes, product development and selection can be enhanced to meet the needs and preferences of users more effectively.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy canes based on the product description. This indicates that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and usefulness of the cane, leading to more sales. Some reasons why the product description is the top feature could be: 1. Information: Customers want to know the specific details about the cane, such as its material, weight, height adjustments, grip comfort, and any additional features. A comprehensive product description can provide all this information, helping customers make an informed decision. 2. Trust: A detailed product description builds trust with customers. It shows that the seller has taken the time to provide accurate and helpful information, which can increase confidence in the product's quality and reliability. 3. Differentiation: Canes come in various styles, designs, and functionalities. A well-crafted product description can highlight the unique selling points of a particular cane, making it stand out from competitors and attracting potential buyers. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on the product description: Ensure that the product description is detailed, accurate, and highlights the key features and benefits of the cane. Use clear and concise language to effectively communicate the value proposition. 2. Use high-quality images: Include multiple high-resolution images that showcase the cane from different angles. This helps customers visualize the product and gain a better understanding of its design and functionality. 3. Include customer reviews: Positive reviews can further reinforce the product's value. Encourage satisfied customers to leave reviews and consider featuring some of the most compelling ones in the listing. 4. Optimize pricing strategy: While price is not the top motivator in this case, it's still worth considering. Ensure that the cane is competitively priced compared to similar products in the market. Consider offering discounts or promotions to attract price-conscious customers. Remember, optimizing the product description and providing accurate information is crucial to capturing customers' attention and driving sales in the cane category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
base large23
base large
base big
wide base
large base
base large more stable
base wider19
base wider
wider base
base broad around
base wide
widen base
last long12
last long
last awhile
more stable10
more stability
more stable
extra stability
more stabble
cane stand up on own9
cane stand on own
free standing cane
cane stand up on
cane stand up on own
cane stand up straight
cane do not fold in two9
folding cane
fold cane
cane collapsible
cane fold
cane hold in folded state
long velcro strap with rubber back8
velcro strap
cloth strap with velcro closure
velcro or rubber strap attach
wide rubber band or velcro fastener
cane holder7
cane long
cane help
standard cane
sturdy cane
fold down7
collapse fold down
fold up

Analysis of Customer Expectations for Canes: Based on the mentions provided, it is clear that customers have certain expectations when it comes to canes. The most frequently mentioned expectations are related to the base size, width, and durability of the product. Let's break down these expectations and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Base Size: Customers have emphasized the importance of a large base for canes. This indicates that stability and balance are crucial factors for users. Sellers should prioritize developing canes with wider bases to ensure better support and reduce the risk of falls. Marketing efforts should highlight the larger base as a key feature, emphasizing the enhanced stability it provides. 2. Base Width: Similar to base size, customers have mentioned the need for wider canes. This suggests that users are looking for a broader surface area to distribute their weight and improve stability. Sellers should consider developing canes with wider bases to meet this expectation. Marketing campaigns can focus on the increased comfort and confidence that a wider base provides, appealing to customers who prioritize stability. 3. Durability: Customers have expressed a desire for canes that last long. This expectation indicates that users are looking for a reliable and durable product that can withstand regular use. Sellers should prioritize product development by focusing on materials and construction techniques that enhance the longevity of the canes. Marketing efforts should emphasize the durability of the canes, highlighting their ability to withstand wear and tear over time. Suggestions for Product Development Prioritization: 1. Invest in research and development to design canes with larger bases. This will address the customer expectation for enhanced stability and balance. 2. Explore materials and manufacturing techniques that allow for wider bases without compromising the overall weight and portability of the canes. 3. Conduct user testing and gather feedback to ensure that the wider bases do not hinder maneuverability or become an inconvenience in certain environments. Suggestions for Marketing Promotion Factors: 1. Highlight the larger base size as a key feature in marketing materials, emphasizing the improved stability and reduced risk of falls. 2. Emphasize the wider base as a comfort-enhancing factor, appealing to customers who prioritize a secure and confident walking experience. 3. Showcase the durability of the canes through testimonials, product demonstrations, or warranty offers, assuring customers of their long-lasting quality. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers can better meet the needs of their target audience and differentiate their canes in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

very sturdyMar. 2021
light and sturdy cane
Kevn John
Great CaneOct. 2021
Great cane
Feels good in your hand. Great that it’s compact. Easy to use easy to fold.
This item does not stand up well and the way it fold is not suitable to fit in the bag.
ComfortableApr. 2021
Very handy.
Sharon Timlin
Was very disappointed that it falls over to the floor. I have a shattered hip and some else has to pick it up for me.
GreJan. 2022
I’d recommend this to anyone!
After a hip replacement, I needed a cane to follow up from using a walker. This cane is great! It folds up easily, and the strap that holds it together works great. The foot is large enough to be sturdy and stable, but not too big to get in my way. Love that it stands up on hard surfaces, doesn’t stand well on carpet. Love the bright red color!
I truly love this cane but it tends to fall down constantly and therefore bending down to pick it up. I will possibly buy a FOUR PRONG cane if my disability doesn’t improve

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