Caramels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Werther's Caramel Sugar Free Hard Candy, Original, 2.75 Ounce (Pack of 4)
Tom & Jenny's Sugar Free Soft Caramel Candy with Sea Salt and Ginger Powder - Low Net Carb Keto Diet (Moderate Keto Lifestyle) - with Xylitol and Maltitol - (Ginger Caramel, 1-pack)
Valentines Day Chocolate Gift Basket, Romantic Food Gifts Arrangement Platter, Gourmet Heart Snack Box, Prime Delivery Idea, Him & Her, Men Women Boyfriend Girlfriend - Bonnie & Pop
Sanders Milk Chocolate Sea Salt Caramels, Kettle Cooked Caramel Covered in Milk Chocolate, 28 oz Gift Tub
Heath, Milk Chocolate English Toffee Extra Large bar 4 Oz. 1 Pack (12 Count)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for caramels on Amazon is 4.54 out of 5. This indicates a high level of customer satisfaction overall. With a total of 14,253 reviews, it suggests that there is a significant number of customers who have purchased and reviewed caramels on Amazon. The high average rating implies that the majority of customers are pleased with their purchase and have had positive experiences with the caramels in this category. This level of customer satisfaction is a good sign for potential buyers, as it indicates that the product is likely to meet their expectations. Based on this information, my advice would be to consider purchasing caramels from this category on Amazon. However, it's always a good idea to read individual reviews to get a better understanding of the specific aspects that customers liked or disliked about the product. Additionally, it's important to consider personal preferences and dietary restrictions when making a purchase decision. Overall, the data suggests that customers have had a positive experience with caramels in this category on Amazon, making it a promising choice for those interested in purchasing caramels online.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is someone who values relationships with friends and family, as evidenced by the high number of mentions for those categories. Additionally, the fact that "gift give" and "Christmas gift great" are among the top usage mentions suggests that this product is often purchased as a gift for loved ones. In terms of usage, the top places mentioned are the house and fridge, which could indicate that this product is often consumed at home. The mention of Florida as a top place could suggest that this product is popular among tourists or snowbirds who visit the state. Overall, it seems that the customer profile for this product is someone who values relationships and enjoys giving gifts to loved ones. To appeal to this demographic, the company could consider marketing the product as a thoughtful gift option for special occasions or as a treat to enjoy at home with friends and family. Additionally, highlighting the product's versatility (e.g. as a snack or dessert) could help attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chocolate, candy, caramel, product, texture. The most mentioned elements about chocolate are old(2.71%), discolor(2.40%).
The top 5 positive reviews are caramel, flavor, taste, chocolate, candy. The most mentioned elements about caramel are soft(6.36%), delicious(4.53%).
look old1.04%
look good1.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that chocolate, candy, caramel, product, and texture are the top cons associated with caramels. On the other hand, caramel is the most mentioned pro aspect. The presence of chocolate, candy, and caramel in both the cons and pros suggests that these elements play a significant role in shaping people's opinions about caramels. It's worth noting that the specific issues related to these aspects are not mentioned, so it's difficult to pinpoint the exact reasons behind their positive or negative associations. To improve product development and selection in the caramel category, it would be beneficial to address the concerns related to chocolate, candy, and caramel. This could involve refining the quality, taste, and texture of these ingredients to ensure a more enjoyable experience for consumers. Additionally, understanding the specific dislikes associated with the product and working towards resolving them would be valuable. Furthermore, it would be helpful to gather more detailed feedback from consumers to gain insights into their preferences and expectations. Conducting surveys, focus groups, or social media listening can provide valuable information about what consumers like and dislike about caramels, helping to guide product development and selection decisions. Overall, by addressing the cons and leveraging the pros, such as the popularity of caramel, the caramel category can be enhanced to meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sugar free3
gluten free2
look good2

Based on the data provided, it seems that customers are primarily motivated to buy caramels based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, flavor profile, and texture. Brand reputation is also a significant factor, indicating that customers may be loyal to certain brands or have had positive experiences with them in the past. Price is mentioned less frequently, suggesting that customers are willing to pay a premium for high-quality caramels. To optimize an Amazon listing for caramels, it would be important to focus on creating a detailed and engaging product description that highlights the unique features and benefits of the product. This could include information about the ingredients, flavor profile, and texture, as well as any special certifications or awards the product has received. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, it may be worth considering offering promotions or discounts to incentivize customers to try the product and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less salty12
more salt
more saltiness
more salty sweet
more sea salt10
more sea salt
more chunky salt
more salt grain
bag more9
more in bag
bag contain more
more bag
good packaging8
good packaging
package good
bag big7
big bag
large bag
bag big
caramel flavor
caramel savory delicious
sea salt caramel
taste caramel
taste good

Based on the customer feedback, it seems that the majority of customers are looking for more of the product, which suggests that they enjoy the taste and texture of the caramels. However, there is also a significant number of customers who are looking for less saltiness in the caramels, which indicates that some customers may find the current level of saltiness to be too high. Overall, it appears that customers are generally satisfied with the quality of the caramels, as "good" was mentioned 10 times. This suggests that sellers should focus on maintaining the quality of the product while addressing the concerns about saltiness. To prioritize product development, sellers could consider creating a new line of caramels with reduced salt content to cater to customers who are looking for less salty options. Additionally, they could experiment with new flavors or textures to offer customers more variety and keep them interested in the product. In terms of marketing promotion factors, sellers could highlight the positive feedback about the taste and texture of the caramels in their advertising campaigns. They could also emphasize the fact that the caramels are made with high-quality ingredients and are free from artificial preservatives or additives. By doing so, they can appeal to customers who are looking for natural and healthy snack options. Overall, by listening to customer feedback and addressing their concerns, sellers can improve the quality of their caramels and attract more customers to their brand.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are a little bit expensive but well worth it because they are hard to find
This is one of my favorite hard candies. I really like the coffee flavor.
Jackie Scott
This order was supposed to be a 3 pack and only had 2 packs in it
Dave the Pear
I don't like many coffee flavored candies, but these are absolutely delicious... I'm like the owl on the tootsie pop commercial, I end up biting into them for a rush of flavor. yum!
Great flavorSept. 2019
I like coffee flavored candy. This is the first time I bought these. I love them.
Ordered candyApr. 2021
The order came as scheduled and was packed well and was not crushed
Heather Owen
AhhhhJun. 2022
Got this today and it says it expires in August I mean really. I haven't even opened it yet
Great flavor they have stopped supplying to ANY local stores so req’d to order my faves online from Amazon. Same with sugar-free, virtually unavailable.
Not sure what I was thinking. Possibly I only looked at the photograph of these Werther's candies. The bag reads "5.5 ounces" (which is the size sold at most stores). The problem is this: A 5.5 oz bag sells for $2 to $2.59 at my local grocery and drugstore; but the candy sold here is nearly 10 bucks for three 2.65 oz bags! (wish I could write that in BOLDFACE TYPE). FAR TOO EXPESIVE
Super!Nov. 2022

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