Carbonated Water product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sparkling Ice, Black Cherry Sparkling Water, Zero Sugar Flavored Water, with Vitamins and Antioxidants, Low Calorie Beverage, 17 fl oz Bottles (Pack of 12)
bubly Sparkling Water, Perfect Punch Variety Pack, 12 fl oz Cans (Pack of 18), zero calories & zero sugar
Spindrift Sparkling Water, Cranberry Raspberry Flavored, Made with Real Squeezed Fruit, 12 Fl Oz Cans, Pack of 24 (Only 8 Calories per Seltzer Water Can)
Spindrift Sparkling Water, 4 Flavor Variety Pack, Pack of 20 Seltzer Water Cans & Sparkling Water, Half Tea & Half Lemon Flavored, Made with Real Squeezed Fruit, Pack of 24
Liquid Death Sparkling Water, Mango Chainsaw 19.2 oz. King Size Cans (8-Pack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the carbonated water product in question has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 17,805 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific product details or reviews, but based on the data provided, it is safe to say that this carbonated water product is likely a popular choice among consumers. If you are considering purchasing this product, it may be a good idea to read through some of the reviews to get a better understanding of what customers like and dislike about it. Additionally, it is always important to consider your own personal preferences and needs when making a purchasing decision. Overall, it seems that this carbonated water product has a strong track record of customer satisfaction, and it may be worth considering if you are in the market for a similar product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is drink . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this carbonated water product is likely a family-oriented individual who frequently shops for groceries and enjoys drinking the product at home or at parties. The top three users mentioned are family, husband, and kid, indicating that this product may be popular among households with children and spouses. The top three places to use the product are also related to grocery shopping and home use, suggesting that customers may be purchasing this product for consumption at home rather than on-the-go. Additionally, the top two usages of the product are for drinking and partying, indicating that customers may be using this product for both everyday consumption and special occasions. Based on this analysis, it may be beneficial for the company to target families and households with children in their marketing efforts. They may also want to consider promoting the product as a versatile option for both everyday use and special occasions. Additionally, highlighting the product's convenience for at-home consumption may be effective in attracting customers who prioritize convenience and ease of use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, can, flavor, drink, case. The most mentioned elements about taste are bad(14.45%), flat(2.15%).
The top 5 positive reviews are taste, flavor, water, drink, can. The most mentioned elements about taste are good(17.71%), tasty(0.66%).
Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Water > Carbonated Water
chemical tasting1.37%
overly artificial0.68%
kept clean refreshing0.52%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most important aspect for consumers when it comes to carbonated water. However, it is also the most common con mentioned, with issues related to the can, flavor, and drink also being mentioned frequently. On the positive side, taste is also the top pro aspect mentioned, indicating that when the taste is good, consumers are satisfied with the product. To improve product development and selection, companies should focus on improving the taste of their carbonated water products, while also addressing common issues such as the can and flavor. Offering a variety of flavors and packaging options may also help to attract a wider range of consumers. Additionally, companies could consider marketing their products as a healthier alternative to sugary drinks, as this may appeal to health-conscious consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sugar free5

Based on the data above, it seems that customers are primarily motivated to buy carbonated water based on the product description. This suggests that customers are looking for specific information about the product, such as its ingredients, flavor, and nutritional content. Other factors that may influence customer purchasing decisions include advertising attraction and price, but these are less important than the product description. Customers may be drawn to carbonated water based on its advertising or a competitive price, but ultimately they are more likely to make a purchase if they feel confident in the product based on its description. To optimize an Amazon listing for carbonated water, it is important to focus on creating a detailed and informative product description. This should include information about the product's ingredients, flavor, and nutritional content, as well as any other relevant details that may be important to customers. Additionally, it may be helpful to include high-quality images and customer reviews to further enhance the listing and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
extra flavor25
more flavor
additional flavor
price cheap
cost less11
less expensive
cost less
less on price
flavor taste good
fruity flavor7
burst of fruity flavor
fruit punch flavor
fruit taste strong
fruity flavor
more with natural fruit flavor
more carbonation7
more carbonation
more carbonated
more flavor carbonation
down in price5
price down

Based on the customer expectations mentioned, it seems that the primary concern for buyers of carbonated water is the taste. Customers are looking for extra flavor in their carbonated water, which suggests that they want a product that is not only refreshing but also has a distinct taste that sets it apart from other carbonated water brands. However, it is also clear that price is a significant factor for customers. Many customers mentioned that they want a product that is cheap or costs less, which suggests that they are looking for a budget-friendly option. To meet these expectations, sellers of carbonated water should prioritize product development that focuses on creating unique and flavorful options that are also affordable. This could involve experimenting with different flavor combinations or adding natural ingredients to enhance the taste of the water. In terms of marketing promotion factors, sellers should focus on highlighting the unique flavors of their products and emphasizing their affordability. This could involve creating eye-catching packaging that showcases the flavors of the water or offering discounts and promotions to make the product more accessible to budget-conscious customers. Overall, by prioritizing product development that focuses on flavor and affordability and marketing promotion factors that highlight these features, sellers of carbonated water can meet the expectations of their customers and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This sparkling ice stuff is absolutely amazing.
Muy buen sabor y frescura, una excelente inversión
Tastes great, good value.
ICE is NiceSept. 2021
I love this drink. It's like pop, but lighter and more refreshing. Lemonade is my favorite flavor, but the family likes all of the flavors. 5 calories/bottle.
Kristian P.
Ice drinksJul. 2021
I love those drinks.
Katy S
Great tadtingFeb. 2022
Refreshing taste
K. Hall
DeliciousMar. 2021
My husband loves the taste of this drink and it's all I ever by him! You must refrigerate after opening or it starts to taste like wine
Please stay away from this, I’ve been buying for the last few months and no problems, and the last 2 orders I received were disgusting. Something about how they’re being stored? I figured last time was a one time thing so I dumped them but yesterday I received the same problem, a dark brown coating? At the top of each bottle, no idea what it’s from but the last time I drank 2 bottles anyway and got very sick feeling. This time I won’t even attempt to drink. Who knows what the deal is but something is not right. Probably being baked in the sun for hours? Probably something that’s bad for you. So do not buy! Go buy at a store for 30 cents more and make sure you’re getting something you can actually drink!
About 1/2 of my order of one dozen tasted as if they were oil infused. I'm assuming they've been in the plastic bottles too long. I was thinking the price was too good to be true and, for once, sadly, I was right. My bad for always seeking the bargain. Back to the grocery store.
Good priceMar. 2021
Repeat buyer

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