Carpet Chair Mats product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Resilia Workstation Desk Chair Mats for Carpet with Grippers - Home & Office Floor Protector, Easy to Clean, Stain-Resistant Vinyl Black, 46 Inches x 72 Inches, Made in The USA
[UpgradedVersion] Crystal Clear 1/5" Thick 47" x 40" Heavy Duty Hard Chair Mat, Can be Used on Carpet or Hard Floor
Dimex Low Pile Carpet Office Mat Chair Mat, 36" x 48" (C511003G), Assorted Colors
Kuyal Office Chair Mat for Carpets,Transparent Thick and Sturdy Highly Premium Quality Floor Mats for Low and No Pile Carpeted Floors, with Studs (36" X 48" with Lip)
Gorilla Grip Desk Chair Mat, No Divots, Rolling Chairs Glide Easy, Heavy Duty Studded, Protects Hardwood Floor Under Desks, Transparent Mats for Office, Home and Gaming Floors, with Lip 48x36, Clear

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Carpet Chair Mats in question have a relatively high customer satisfaction rating, with an average rating of 4.03 out of 5 and a total of 22,338 reviews. This suggests that many customers have found the product to be effective and useful in protecting their carpets from damage caused by office chairs. However, it's important to note that there may be some variation in customer experiences, and it's always a good idea to read through a variety of reviews before making a purchase. Additionally, it's worth considering factors such as the size and thickness of the mat, as well as the material it's made from, to ensure that it will meet your specific needs. Overall, if you're in the market for a carpet chair mat, it seems that this product may be a good option to consider. Just be sure to do your research and read reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is carpet, the most common behavior is move around in the chair . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Carpet Chair Mats product is primarily used by individuals in their homes and offices, with the top three places being carpeted areas, offices, and home offices. The product is primarily used for two purposes: to move around in the chair and to protect new carpets. In terms of the customer profile, it appears that the product is most commonly used by individuals who have a husband, wife, or son, as these were the top three users mentioned. This suggests that the product is likely used in households with families. Given the top usage of the product being to move around in the chair, it's possible that the product is popular among individuals who spend a lot of time sitting at a desk or in front of a computer. This could include individuals who work from home or in an office setting. Based on this data, it may be beneficial for the company to target their marketing efforts towards individuals who work from home or in an office setting, as well as families with children. They could also consider highlighting the product's ability to protect carpets, as this was another top usage mentioned. Additionally, they could consider expanding their product line to include options for different types of flooring, such as hardwood or tile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mat, chair, product, wheel, chair wheel. The most mentioned elements about mat are will not remain flat(1.99%), slim(1.95%).
The top 5 positive reviews are mat, chair, product, size, chair mat. The most mentioned elements about mat are solid(8.79%), thick(3.96%).
Office Products > Office Furniture & Accessories > Furniture Accessories > Chair Mats > Carpet Chair Mats
will not remain flat1.99%
do not stay in one place well1.24%
slide all over the floor1.00%
chair wheel3.96%
good quality2.50%
look good1.60%
chair mat5.06%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the biggest issue with Carpet Chair Mats is their compatibility with certain surfaces, particularly mats and chairs. However, it's worth noting that the top pro aspect mentioned is also related to mats, indicating that when these mats do work well, they can be highly appreciated. To improve the product, it may be worth exploring ways to make the mats more compatible with a wider range of surfaces, or to develop mats that are specifically designed to work with certain types of chairs or flooring. Additionally, it may be helpful to gather more specific feedback from customers to better understand what aspects of the product are causing issues and how they can be addressed. Overall, while there are certainly some challenges associated with Carpet Chair Mats, there is also potential for improvement and innovation in this category. By focusing on addressing the most common cons and building on the most appreciated pros, it may be possible to create a product that better meets the needs of customers and provides a more positive experience overall.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy Carpet Chair Mats based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and durability, before making a purchase. Price and advertising attraction are also mentioned, but to a lesser extent. This suggests that while these factors may play a role in the decision-making process, they are not as important as having a clear and informative product description. To optimize Amazon listings for Carpet Chair Mats, sellers should focus on creating detailed and accurate product descriptions that highlight the features and benefits of the product. This could include information about the size, material, thickness, and durability of the mat, as well as any special features such as anti-slip backing or easy roll-up for storage. Additionally, sellers should consider including high-quality images and videos that showcase the product in use, as well as customer reviews and ratings to build trust and credibility with potential buyers. By focusing on these key elements, sellers can increase the likelihood of attracting and converting customers who are looking for high-quality Carpet Chair Mats.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long144
last long
last forever
last long long
last awhile
last last long
large size102
large size
big size
size large
longer lasting50
last longer
last longer…
last more than year22
last for many year
last for year
last more than year
last long than year
last more than 2-3 year
last year21
last year
last year year

Based on the customer expectations mentioned, it seems that customers are looking for Carpet Chair Mats that are durable and can last for a long time. They also prefer mats that are large in size and can accommodate big chairs. To meet these expectations, sellers should prioritize product development that focuses on creating mats that are made of high-quality materials that can withstand wear and tear. They should also consider creating mats that are thicker and have a higher weight capacity to accommodate larger chairs. In terms of marketing promotion factors, sellers should highlight the durability and longevity of their mats in their product descriptions and advertising. They should also emphasize the size of their mats and how they can accommodate larger chairs. Additionally, they could consider offering promotions or discounts to customers who purchase larger-sized mats or who purchase mats in bulk. Overall, by prioritizing product development that meets customer expectations and highlighting these features in their marketing efforts, sellers can increase customer satisfaction and drive sales in the Carpet Chair Mats category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Teri s.
It’s so think that’s my chair barely rolls on it. No- I’m not a very large person. I’m of average build. It’s just too thin.
Wheels Sinks in pad and it's hd to roll on it.
Danny Lott
Do Not BuyJan. 2021
This thing is beyond horrible. First of all, it is wrinkled beyond belief despite me sitting with a heat gun for thirty minutes trying to flatten it. Secondly, I haven’t even sat in my chair yet, and there are already wheel dents just from my normal ergo chair being on it.
Can’t even unroll it!!! Waste of money! Sending it back
Product is as it described. Took a few days the get bumps out but overall, great product.
Chris Tan
Had to replace my previous chair mat. I had that one for over 10 years and it finally cracked and broke apart. I ordered this one a couple months ago (DEC21) and it is already breaking into pieces.
Single Mom
Mommas GamerMar. 2021
Fits great under the gaming table. Great for her chair.
Item comes tightly rolled up and is very thin, I mean very thin! When you do manage to unroll the "mat" it's worthless to use as the wheels just sink into it and moving on it is slightly better than just on carpet but not by much.
Stephen Roiko
While this product is sturdy, and I’m sure durable, I can’t keep it in the house. It has such a strong toxic smell that you can’t breath the air and your eyes burn. I have left it outdoors to air out for a week, and I still can’t bring it in the house. So at this point it’s toxic garbage! Don’t buy this if you value your lungs!
The item does not look anything like the picture.

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