Carrier & Essential Oils product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.8
Total Reviews
46,995
This insight is based on the data from the best seller products. The top 5 of them are:
MAJESTIC PURE Eucalyptus Essential Oil, Therapeutic Grade, Pure and Natural Premium Quality Oil, 4 fl oz
B01N1856R7
Artizen 30ml Oils - Rosemary Essential Oil - 1 Fluid Ounce
B06Y25GG9K
Cliganic USDA Organic Jojoba Oil, 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier Oil
B07YYFMPYW
SVA Organics Rosemary Essential Oil 1 Oz Pure & Natural for Skin, Face, Hair Care, Aromatherapy, Diffuser, Hair Growth, Conditioner
B07J1JZJY2
Cliganic Organic Essential Oils Sweet Sleep Blend
B0BN8R81T1

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Carrier & Essential Oils category on Amazon has received positive customer feedback. With an average rating of 4.75 out of 5 and a total of 46,995 reviews, it indicates a high level of customer satisfaction. The high average rating suggests that the majority of customers are pleased with the product's quality, effectiveness, and overall experience. The large number of reviews also indicates that the product has gained significant attention and popularity among consumers. Considering the positive customer satisfaction, it is important for the seller to maintain the quality and consistency of the product. They should continue to prioritize customer feedback and address any concerns or issues promptly. This will help in building trust and loyalty among customers. Additionally, the seller can leverage the positive reviews to further promote the product. Encouraging satisfied customers to leave reviews and ratings can help attract more potential buyers and increase sales. It is also advisable for the seller to monitor the market and stay updated with customer preferences and trends in the Carrier & Essential Oils category. This will enable them to introduce new variations or address any emerging demands, ensuring the product remains competitive in the market. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for the product in the Carrier & Essential Oils category. By maintaining quality, addressing customer feedback, and staying informed about market trends, the seller can continue to thrive and meet the needs of their customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is night, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users of this product are likely to be individuals who are interested in aromatherapy and using essential oils in their daily lives. The fact that the top three places to use the product are all indoor locations (house, room, and car) suggests that these individuals are likely to be using the product for personal use rather than for commercial purposes. The fact that "gift giving" is the top usage of the product suggests that this product may be popular as a gift item, perhaps for occasions such as birthdays, holidays, or other special events. This could indicate that the customer profile for this product is likely to be individuals who are interested in wellness and self-care, and who may be looking for unique and thoughtful gift ideas for their friends and loved ones. The fact that "daughter" and "wife" are among the top three users of the product suggests that this product may be particularly popular among women, and may be seen as a way to promote relaxation and stress relief. This could indicate that the customer profile for this product is likely to be women who are interested in natural health and wellness products, and who may be looking for ways to incorporate aromatherapy into their daily routines. Based on these findings, some suggestions for the customer profile for this product might include women who are interested in natural health and wellness products, who are looking for unique and thoughtful gift ideas, and who may be interested in incorporating aromatherapy into their daily routines. Additionally, the fact that "car" is among the top three places to use the product suggests that this product may be popular among individuals who spend a lot of time commuting or traveling, and who may be looking for ways to make their daily commute more relaxing and enjoyable.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, scent, bottle, product, oil. The most mentioned elements about smell are good(10.03%), solid(3.15%).
The top 5 positive reviews are scent, smell, oil, product, quality. The most mentioned elements about scent are good(7.28%), long-lasting(2.89%).
Cons
smell23.47%
good10.03%
solid3.15%
bad0.71%
flimsy0.71%
hat0.13%
scent12.31%
bottle10.29%
product7.62%
oil7.36%
Pros
scent18.99%
good7.28%
long-lasting2.89%
soft relaxing2.16%
smell amaze1.03%
not too strong0.52%
smell17.11%
oil11.87%
product6.58%
quality4.26%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that smell and scent are the most frequently mentioned cons and pros in the category of Carrier & Essential Oils. The top con aspect mentioned is smell, accounting for 23.47% of the responses, while the top pro aspect mentioned is scent, making up 18.99% of the responses. Cons: 1. Smell: This is the most significant con mentioned, indicating that some individuals find the smell of these oils to be unpleasant or overpowering. 2. Scent: Surprisingly, scent is also mentioned as a con, which suggests that some users may not appreciate the specific fragrance or aroma of certain oils. 3. Bottle: The term "bottle" is mentioned as a con, but without further context, it is unclear what aspect of the bottle is problematic. It could refer to issues with packaging, durability, or functionality. 4. Product: The term "product" is mentioned as a con, but again, without additional information, it is difficult to determine the specific concerns related to the product itself. 5. Oil: The term "oil" is mentioned as a con, which could imply issues such as greasiness, difficulty in application, or potential allergic reactions. Pros: 1. Scent: The most prominent pro aspect mentioned is scent, indicating that many users appreciate the pleasant fragrance or aroma provided by these oils. Suggestions for Product Development and Selection: 1. Address smell concerns: Given that smell is the top con aspect mentioned, it would be beneficial for product developers to focus on creating oils with more universally appealing scents or offering a wider variety of fragrance options to cater to different preferences. 2. Improve packaging: As "bottle" is mentioned as a con, it would be helpful to assess and enhance the quality, functionality, and design of the packaging to ensure a positive user experience. 3. Enhance product quality: Since "product" is listed as a con, it is crucial to identify and address any specific issues that users may have encountered. This could involve improving the formulation, purity, or effectiveness of the oils. 4. Provide clear usage instructions: To mitigate potential cons related to oil, such as greasiness or difficulty in application, it would be beneficial to provide clear and detailed instructions on how to use the oils effectively and safely. 5. Gather user feedback: Continuously seeking feedback from users can help identify areas for improvement and guide future product development. This could involve conducting surveys, engaging with customers through social media, or encouraging reviews and ratings. By addressing these suggestions, product developers can work towards creating carrier and essential oils that have more appealing scents, improved packaging, higher quality, and clearer instructions, ultimately enhancing the overall user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others141
smell36
organic9
lavender7
benefit6

Based on the data provided, it seems that customers primarily buy products in the Carrier & Essential Oils category due to the product description. This indicates that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature that motivates buyers: 1. Information: Customers rely on the product description to understand the benefits, ingredients, and usage instructions of the carrier and essential oils. A well-written and detailed description can help customers make informed purchasing decisions. 2. Trust: A comprehensive product description builds trust with customers, as it demonstrates that the seller has taken the time to provide accurate and helpful information. This can increase the perceived quality and reliability of the product. 3. Differentiation: In a competitive market, a compelling product description can set a product apart from others. It can highlight unique features, benefits, or uses that make the product more appealing to potential buyers. Based on these findings, optimizing the Amazon listing for carrier and essential oils should focus on enhancing the product description. Here are some suggestions: 1. Detailed and Accurate Information: Ensure that the product description provides all the necessary details about the carrier and essential oils, including ingredients, benefits, potential uses, and any precautions. Accuracy and transparency are key to building trust with customers. 2. Clear Formatting: Use bullet points, headings, and paragraphs to make the product description easy to read and scan. Highlight key features and benefits to catch the attention of potential buyers. 3. Engaging Language: Craft the product description in a way that engages and captivates the reader. Use persuasive language to emphasize the unique qualities of the oils and how they can enhance the customer's well-being. 4. Visuals: Include high-quality images that showcase the product and its packaging. Visuals can help customers visualize the product and make it more appealing. 5. Customer Reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can further validate the product's quality and effectiveness. By optimizing the product description and incorporating these suggestions, sellers can increase the likelihood of attracting and converting customers in the Carrier & Essential Oils category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle62
big bottle
bottle big
large bottle
bottle large
bottle
powerful scent46
strong scent
scent strong
scent more potent
aroma strong
scent strong enough smell
aroma last long36
long lasting scent
scent last longer
scent last long
smell last long
aroma last longer
last long34
last long
last longer
lasted long
dropper28
dropper
eye dropper
dropper strong
dropper work
good dropper
longer lasting26
last longer
lastest longer
more15
more
strong13
strong
work8
work
how work
super strong6
strong

Analysis of Customer Expectations for Carrier & Essential Oils: Based on the customer feedback, it is evident that there are three key expectations for products in the Carrier & Essential Oils category: big bottle size, powerful scent, and long-lasting effects. Let's delve deeper into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Big Bottle Size (62 mentions): Customers seem to value larger bottle sizes, which implies that they prefer products that offer a substantial quantity of carrier and essential oils. This expectation could be driven by the desire for a longer-lasting supply or the perception of better value for money. To meet this expectation, sellers should consider offering larger bottle options or value packs that cater to customers who prefer bulk purchases. 2. Powerful Scent (46 mentions): The emphasis on a powerful scent suggests that customers are seeking carrier and essential oils that provide a noticeable and impactful fragrance. Sellers should prioritize developing products with concentrated scents that can effectively enhance the desired aromatherapy experience. Conducting market research to identify popular scents and incorporating them into product offerings can also help meet customer expectations. 3. Long-Lasting Effects (34 mentions): Customers value carrier and essential oils that have a lasting impact. This expectation could be related to the desire for extended aromatherapy benefits or the need for oils that retain their potency over time. To address this expectation, sellers should focus on sourcing high-quality oils that maintain their effectiveness for longer periods. Providing information about the shelf life and storage recommendations can also help customers make informed decisions. Product Development Prioritization Suggestions: 1. Offer a range of bottle sizes: Consider introducing larger bottle options alongside standard sizes to cater to customers who prefer bulk purchases or have higher usage requirements. 2. Concentrated scent variations: Develop products with different scent concentrations, allowing customers to choose the intensity that suits their preferences. 3. Quality assurance: Prioritize sourcing high-quality carrier and essential oils that have longer shelf lives and retain their potency over time. Marketing Promotion Factors Suggestions: 1. Highlight bottle size options: Emphasize the availability of larger bottle sizes in marketing materials to attract customers who value quantity and long-term use. 2. Showcase powerful scents: Use descriptive language and imagery to convey the strength and impact of the scents offered, highlighting the aromatherapy benefits. 3. Emphasize long-lasting effects: Communicate the longevity of the oils' effectiveness, providing information on shelf life, storage recommendations, and any unique preservation techniques. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs and preferences of their target audience in the Carrier & Essential Oils category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Stay away from this if you expect to smell cedar. Very bad. Will not buy again .
Deanna
Purchased
Good ProductDec. 2022
I use this to repel roaches in my apartment. The smell is kind of pleasant and it seems to be working with repelling roaches. I only removed one star because after a few weeks the bottle no longer smells as pleasant. But overall, I ordered it again since it works and doesn't stink.
Lisa 1818
Purchased
Smells good!Apr. 2022
That’s a lot of EO for a good price.
J. M.
Purchased
So-soDec. 2022
A good value compared to most, but the cedar scent is not the most pleasing and does not seem to last that long either. We will use it, but will try another brand next time in the hope of a nicer cedar scent.
Jazzy
Purchased
Wanted cedar chest smell. This is closer to cat pee. Wanted to use it to put in diffuser and to rehab old cedar clothes blocks. Gonna try to use it as a bug deterrent out in the yard.. ugh!
R. T. Johnson
Purchased
Not as much cedar scent as I had expected.
cat
Purchased
I ordered this twice. The first time it smelled so bad I became nauseous. I reordered it thinking it was just a bad batch but it still smelled horrible
Gross!Jul. 2022
This smelled sooo awful. I have bought from this company for a couple years. This is the 3rd bottle in a row that is so gross and not at all an essential oil. This smells like a wood version of a chemical cleaner. Not the strong, lovely smell of fresh cedar. I went ahead and made a batch of soap with it, hoping it would change the smell as it cured. I’m convinced this ‘essential oil’ is some synthetic chemical. As I don’t really know what it is, I don’t feel it is safe to use and had to toss several pounds of soap. Soooo much money and time lost. I would use another brand/company.
Product contains a dropper although was delivered without one, making dispensing harder than it should be.
JC
Purchased
Cedarwood has a very distinct strong earthy wood smell. This smells like rubbing alcohol. Even paint thinner. 100% Cedarwood is a thicker oil. This obviously has been heavily diluted with alcohol. These reviews have seriously questioning Amazons customers knowledge of essential oils.

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