Carrier Oils product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Cliganic USDA Organic Jojoba Oil, 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier Oil
Cliganic USDA Organic Rosehip Seed Oil for Face, 100% Pure | Natural Cold Pressed Unrefined Non-GMO | Carrier Oil for Skin, Hair & Nails
Cliganic Organic Argan Oil, 100% Pure | for Hair, Face & Skin | Cold Pressed Carrier Oil, Imported from Morocco
Handcraft Fractionated Coconut Oil - 100% Pure & Natural Premium Grade Coconut Carrier Oil for Essential Oils, Massage Oil, Moisturizing Hair Oil & Body Oil - 28 fl. Oz
PURA D'OR Organic Castor Oil (4oz + 2 BONUS Pre-Filled Eyelash & Eyebrow Brushes) 100% Pure, Cold Pressed, Hexane Free Growth Serum For Fuller, Thicker Lashes & Brows, Moisturizes & Cleanses Skin

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Carrier Oils product on Amazon has a high level of customer satisfaction. With an average rating of 4.67 out of 5 and a total of 30,922 reviews, it is clear that many customers have had positive experiences with this product. If you are considering purchasing a Carrier Oil product on Amazon, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare different brands and types of Carrier Oils to find the one that is best suited for your needs. Overall, it seems that the Carrier Oils product on Amazon is a popular and well-regarded choice among customers. With careful research and consideration, you can find the right Carrier Oil product to meet your needs and enjoy the benefits of this popular product category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is room, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use this product, which is a carrier oil, primarily use it for personal care purposes such as in the shower and as a moisturizer. The top three users of the product are friends, daughters, and husbands, indicating that the product may be popular among individuals who are looking for a natural and effective way to care for their skin. The top three places where the product is used are in a room, diffuser, and house, suggesting that customers may be using the product for aromatherapy or as a natural air freshener. Additionally, the fact that the product is primarily used in the shower and as a moisturizer indicates that customers are looking for a product that can provide both cleansing and moisturizing benefits. Based on this data, it is likely that the customer profile for this product is individuals who are interested in natural and holistic approaches to personal care. They may be health-conscious and interested in using products that are free from harsh chemicals and synthetic ingredients. Additionally, they may be interested in using the product for aromatherapy or as a natural air freshener. To better serve this customer profile, it may be helpful to provide more information about the specific benefits of the carrier oil and how it can be used for different purposes. Additionally, offering different scents or blends of carrier oils may appeal to customers who are interested in aromatherapy. Providing educational resources about the benefits of carrier oils and how they can be used in personal care routines may also be helpful in attracting and retaining customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, product, oil, bottle, scent. The most mentioned elements about smell are good(3.24%), solid(1.56%).
The top 5 positive reviews are oil, product, smell, scent, quality. The most mentioned elements about oil are decent quality(2.65%), light(2.26%).
Health & Household > Wellness & Relaxation > Alternative Medicine > Aromatherapy > Carrier & Essential Oils > Carrier Oils
decent quality2.65%
absorb quickly1.61%
have virtually no smell at all0.99%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most frequently in the category of Carrier Oils is smell, with 12.33% of respondents citing it as a negative aspect. Additionally, the top 5 cons mentioned are smell, product, oil, bottle, and scent. On the other hand, the top pro aspect mentioned most frequently is oil, with 19.26% of respondents citing it as a positive aspect. The top 5 cons of the tip are oil, product, smell, scent, and quality. Overall, it seems that Carrier Oils have both positive and negative aspects. The oil itself is seen as a pro, likely due to its moisturizing and nourishing properties. However, the smell of the product is seen as a con, which could be a turn-off for some consumers. Additionally, issues with the product, such as the bottle or quality, are also mentioned as cons. To improve product development and selection, it may be helpful to focus on addressing the negative aspects mentioned by consumers. For example, finding ways to improve the scent of the product or using better quality bottles could help to mitigate some of the cons mentioned. Additionally, highlighting the positive aspects of the oil, such as its moisturizing properties, could help to attract more consumers. Overall, it is important to listen to consumer feedback and make changes accordingly to create a product that meets their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy Carrier Oils based on the product description. This is likely because Carrier Oils are a type of product that requires a lot of information to make an informed decision. Customers want to know what the oil is made of, how it's processed, and what benefits it offers. Therefore, a detailed and informative product description is crucial in convincing customers to make a purchase. Additionally, it's worth noting that a significant portion of customers (23.15%) are influenced by recommendations from friends. This suggests that social proof is also an important factor in the decision-making process for Carrier Oil buyers. Price, on the other hand, seems to be a less important factor, with only 8.98% of customers mentioning it as a reason for their purchase. This suggests that customers are willing to pay a premium for high-quality Carrier Oils, as long as they are convinced of their benefits through the product description and social proof. Based on this data, it's clear that optimizing product descriptions should be a top priority for Amazon listings in the Carrier Oil category. Sellers should focus on providing detailed and informative descriptions that highlight the benefits of their products. Additionally, they should encourage customers to leave reviews and share their experiences with friends, as social proof is also an important factor in the decision-making process. Finally, while price may not be the most important factor, sellers should still strive to offer competitive pricing to remain competitive in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle26
bottle big
large bottle
bottle large
big bottle
large volume bottle
last long22
last long
last longer
4 last7
big size
powerful scent5
strong scent
aroma strong
scent strong
good quality oil4
good quality oil
good quality carrier oil
natural chemical free high quality oil
real pure oil
longer lasting3
last longer
continue good
cinnamon smell2
cinnamon smell
oil smell of cinnamon

Based on the customer expectations mentioned, it seems that customers are looking for carrier oils that come in larger bottles, have a cinnamon scent, and last long. Firstly, the preference for larger bottles suggests that customers are looking for value for money and convenience. Sellers could consider offering larger sizes of carrier oils to meet this expectation. Additionally, highlighting the value proposition of larger bottles in marketing promotions could help attract customers who prioritize quantity. Secondly, the preference for cinnamon scent suggests that customers are looking for carrier oils that have a pleasant aroma. Sellers could consider developing carrier oils with cinnamon scent or other popular scents to cater to this expectation. Marketing promotions could highlight the scent as a key selling point to attract customers who prioritize fragrance. Lastly, the expectation for long-lasting carrier oils suggests that customers are looking for products that provide long-term benefits. Sellers could consider developing carrier oils with longer shelf lives or highlighting the longevity of their products in marketing promotions. This could help attract customers who prioritize durability and longevity. In summary, sellers could prioritize product development by offering larger sizes, developing scented carrier oils, and emphasizing the longevity of their products. Marketing promotions could highlight these factors to attract customers who prioritize value, fragrance, and durability.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I got this as a combo that I use to assist with winter sniffles in my home diffusers. This is just the right strength to get just the right hit of it. Thank you!!
Great for one day out of the week, anymore than a couple days it makes me itch really bad
Tawana Brace
Fabulous product! Use it daily on my face, hands and hair as well. Higher volume better obviously I’m sharing this with a coworker so she doesn’t have to reorder or go to market
Patricia B.
I live in a dessert area and apply after I shower. This product keeps my skin well moisturized. It is great for all over especially my face
Glitter Fairy
Great productMar. 2022
My absolute favorite massage oil is jojoba. I haven't been able to afford it in many years. I am delighted to find this one for a good price! The oil is excellent! Beautiful golden color, very mild smell, wonderful glide, and best of all - SO good for the skin!
Jojoba oilOct. 2022
Good stuff
Great productDec. 2022
Great product for the money
A. Lundy
I am so glad I purchased this. I have used it on my dry winder skin from a spray bottle, in the bath, I made furniture polish with it. It's super safe and useful around the house.
good valueNov. 2019
Like the value, used to buy smaller quantities but 16 oz was not available. It works well
My wife loves to order her oil that she uses in her soaps and lotions from Amazon. They come quickly and are always delivered without damage

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