In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Carrier Oils product on Amazon has a high level of customer satisfaction. With an average rating of 4.67 out of 5 and a total of 30,922 reviews, it is clear that many customers have had positive experiences with this product. If you are considering purchasing a Carrier Oil product on Amazon, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare different brands and types of Carrier Oils to find the one that is best suited for your needs. Overall, it seems that the Carrier Oils product on Amazon is a popular and well-regarded choice among customers. With careful research and consideration, you can find the right Carrier Oil product to meet your needs and enjoy the benefits of this popular product category.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who use this product, which is a carrier oil, primarily use it for personal care purposes such as in the shower and as a moisturizer. The top three users of the product are friends, daughters, and husbands, indicating that the product may be popular among individuals who are looking for a natural and effective way to care for their skin. The top three places where the product is used are in a room, diffuser, and house, suggesting that customers may be using the product for aromatherapy or as a natural air freshener. Additionally, the fact that the product is primarily used in the shower and as a moisturizer indicates that customers are looking for a product that can provide both cleansing and moisturizing benefits. Based on this data, it is likely that the customer profile for this product is individuals who are interested in natural and holistic approaches to personal care. They may be health-conscious and interested in using products that are free from harsh chemicals and synthetic ingredients. Additionally, they may be interested in using the product for aromatherapy or as a natural air freshener. To better serve this customer profile, it may be helpful to provide more information about the specific benefits of the carrier oil and how it can be used for different purposes. Additionally, offering different scents or blends of carrier oils may appeal to customers who are interested in aromatherapy. Providing educational resources about the benefits of carrier oils and how they can be used in personal care routines may also be helpful in attracting and retaining customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| smell | 12.33% |
| good | 3.24% |
| solid | 1.56% |
| bad | 0.81% |
| hat | 0.12% |
| interesting | 0.06% |
| product | 11.58% |
| oil | 10.90% |
| bottle | 10.77% |
| scent | 3.30% |
Pros | |
|---|---|
| oil | 19.26% |
| decent quality | 2.65% |
| light | 2.26% |
| absorb quickly | 1.61% |
| good | 1.13% |
| have virtually no smell at all | 0.99% |
| product | 17.62% |
| smell | 9.58% |
| scent | 4.68% |
| quality | 4.15% |
Based on the data provided, it appears that the top con aspect mentioned most frequently in the category of Carrier Oils is smell, with 12.33% of respondents citing it as a negative aspect. Additionally, the top 5 cons mentioned are smell, product, oil, bottle, and scent. On the other hand, the top pro aspect mentioned most frequently is oil, with 19.26% of respondents citing it as a positive aspect. The top 5 cons of the tip are oil, product, smell, scent, and quality. Overall, it seems that Carrier Oils have both positive and negative aspects. The oil itself is seen as a pro, likely due to its moisturizing and nourishing properties. However, the smell of the product is seen as a con, which could be a turn-off for some consumers. Additionally, issues with the product, such as the bottle or quality, are also mentioned as cons. To improve product development and selection, it may be helpful to focus on addressing the negative aspects mentioned by consumers. For example, finding ways to improve the scent of the product or using better quality bottles could help to mitigate some of the cons mentioned. Additionally, highlighting the positive aspects of the oil, such as its moisturizing properties, could help to attract more consumers. Overall, it is important to listen to consumer feedback and make changes accordingly to create a product that meets their needs and preferences.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 158 |
| organic | 16 |
| smell | 7 |
| pump | 7 |
| benefit | 5 |
Based on the data provided, it seems that customers are primarily motivated to buy Carrier Oils based on the product description. This is likely because Carrier Oils are a type of product that requires a lot of information to make an informed decision. Customers want to know what the oil is made of, how it's processed, and what benefits it offers. Therefore, a detailed and informative product description is crucial in convincing customers to make a purchase. Additionally, it's worth noting that a significant portion of customers (23.15%) are influenced by recommendations from friends. This suggests that social proof is also an important factor in the decision-making process for Carrier Oil buyers. Price, on the other hand, seems to be a less important factor, with only 8.98% of customers mentioning it as a reason for their purchase. This suggests that customers are willing to pay a premium for high-quality Carrier Oils, as long as they are convinced of their benefits through the product description and social proof. Based on this data, it's clear that optimizing product descriptions should be a top priority for Amazon listings in the Carrier Oil category. Sellers should focus on providing detailed and informative descriptions that highlight the benefits of their products. Additionally, they should encourage customers to leave reviews and share their experiences with friends, as social proof is also an important factor in the decision-making process. Finally, while price may not be the most important factor, sellers should still strive to offer competitive pricing to remain competitive in the market.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big bottle | 26 | bottle big large bottle bottle large big bottle large volume bottle |
| last long | 22 | last long last longer |
| good | 8 | good |
| 4 last | 7 | last |
| big | 5 | big size big |
| powerful scent | 5 | strong scent aroma strong scent strong |
| good quality oil | 4 | good quality oil good quality carrier oil natural chemical free high quality oil real pure oil |
| longer lasting | 3 | last longer |
| continue | 3 | continue continue good |
| cinnamon smell | 2 | cinnamon smell oil smell of cinnamon |
Based on the customer expectations mentioned, it seems that customers are looking for carrier oils that come in larger bottles, have a cinnamon scent, and last long. Firstly, the preference for larger bottles suggests that customers are looking for value for money and convenience. Sellers could consider offering larger sizes of carrier oils to meet this expectation. Additionally, highlighting the value proposition of larger bottles in marketing promotions could help attract customers who prioritize quantity. Secondly, the preference for cinnamon scent suggests that customers are looking for carrier oils that have a pleasant aroma. Sellers could consider developing carrier oils with cinnamon scent or other popular scents to cater to this expectation. Marketing promotions could highlight the scent as a key selling point to attract customers who prioritize fragrance. Lastly, the expectation for long-lasting carrier oils suggests that customers are looking for products that provide long-term benefits. Sellers could consider developing carrier oils with longer shelf lives or highlighting the longevity of their products in marketing promotions. This could help attract customers who prioritize durability and longevity. In summary, sellers could prioritize product development by offering larger sizes, developing scented carrier oils, and emphasizing the longevity of their products. Marketing promotions could highlight these factors to attract customers who prioritize value, fragrance, and durability.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
