In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for Carry-Ons on Amazon is 4.4 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 21,536 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Carry-Ons on Amazon. Considering the high average rating and the large number of reviews, it can be concluded that customers generally find the Carry-Ons in this category to be of good quality and meet their expectations. The positive feedback from a substantial number of customers indicates that these products are likely to be reliable and provide a satisfactory travel experience. Based on this conclusion, my advice would be to consider purchasing Carry-Ons from this category on Amazon. However, it is always important to read individual reviews and consider personal preferences and requirements before making a final decision. Additionally, it may be helpful to compare different products within the Carry-Ons category to find the one that best suits your specific needs, such as size, durability, and features.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of customers who use this product are likely frequent travelers, as the top two usages of the product are travel and gift giving. Additionally, the top three places to use the product are all related to air travel, indicating that this product is likely marketed towards individuals who frequently fly. The fact that the top three users mentioned are daughter, husband, and wife suggests that this product may be popular among families who travel together. It's possible that this product is marketed towards families who prioritize convenience and ease of travel, as carry-ons are typically easier to manage than larger suitcases. Based on this data, it may be beneficial for the company to focus their marketing efforts on families who travel frequently, particularly those who prioritize convenience and ease of travel. They may also want to consider targeting individuals who frequently fly for business, as they may also be interested in a high-quality carry-on. Overall, this data suggests that the customer profile for this product is likely individuals who travel frequently, particularly families and business travelers. By targeting these groups with targeted marketing efforts, the company may be able to increase sales and grow their customer base.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| wheel | 19.98% |
| break | 3.07% |
| come apart | 0.93% |
| do not work | 0.45% |
| break off on the first use | 0.39% |
| wobbly | 0.29% |
| handle | 18.68% |
| zipper | 13.67% |
| suitcase | 7.34% |
| bag | 4.89% |
Pros | |
|---|---|
| color | 17.84% |
| good | 12.62% |
| look good | 1.17% |
| easy to spot | 0.34% |
| vibrant | 0.22% |
| fantastic | 0.07% |
| wheel | 14.06% |
| luggage | 12.57% |
| suitcase | 12.15% |
| size | 5.96% |
Based on the data provided, it seems that the top cons of carry-on luggage are related to the wheel, handle, zipper, suitcase, and bag. On the other hand, the top pro aspect mentioned is the color. It is important to note that the data is based on customer reviews and feedback, which means that these are the most common issues and positive aspects that customers have experienced. Regarding the cons, it seems that the wheel is the most significant issue, which could be due to poor quality or design. The handle, zipper, suitcase, and bag are also mentioned as cons, which could be related to durability, functionality, or design. These issues could lead to customer dissatisfaction and negative reviews, which could impact sales and brand reputation. On the positive side, the color is the most mentioned pro aspect, which suggests that customers appreciate having a variety of color options to choose from. This could be an opportunity for product development and selection, as offering more color options could attract more customers and differentiate the product from competitors. Based on the data, it is recommended that product development and selection focus on improving the wheel quality and design, as well as addressing the handle, zipper, suitcase, and bag issues. Additionally, offering more color options could be a way to attract more customers and improve the overall customer experience. By addressing these issues and focusing on customer needs and preferences, the product could become more competitive and successful in the market.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 75 |
| color | 13 |
| durable | 8 |
| lightweight | 6 |
| quality | 4 |
Based on the data provided, it seems that customers are primarily motivated to buy carry-on luggage based on the product description. This makes sense, as customers want to know exactly what they are getting before making a purchase. Additionally, brand reputation and price are also important factors, but they are not as significant as the product description. Some possible reasons why product description is the top feature could be that customers want to know the size, weight, and features of the luggage, such as the number of compartments, durability, and ease of use. They may also want to know if the luggage meets airline regulations and if it has any special features, such as a built-in charger or lock. To optimize an Amazon listing for carry-on luggage, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the luggage. This could include using bullet points, images, and videos to showcase the product and its features. Additionally, it would be important to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing and brand reputation should also be considered, but they should not be the primary focus of the listing.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 38 | last longer last long last awhile last half long last last long |
| hold up | 34 | hold up hold up good |
| more | 22 | more |
| expandable | 15 | expandable expandable option expandability expandable around expandable version |
| good wheel | 12 | wheel good quality wheel good good wheel good quality wheel good rolling wheel |
| large size | 8 | size large large size big size large in size |
| enough pocket | 8 | more pocket |
| handle sturdier | 6 | handle sturdier handle build more sturdy handle more sturdy pull handle sturdier |
| A little bit more thick. | 5 | thicker thicker more |
| back pocket with zipper opening | 2 | zipper pocket zipper pocket along side |
Based on the customer expectations mentioned, it is clear that customers are looking for carry-on luggage that is expandable, has more space, and lasts long. These expectations are important for sellers to consider when developing and marketing their products. Firstly, customers want expandable carry-ons, which means they want luggage that can be expanded to accommodate more items when needed. This is likely because customers want to be able to pack more items without having to purchase a larger suitcase. Therefore, sellers should prioritize developing carry-ons that have expandable features, such as zippers or compartments that can be opened to increase the storage space. Secondly, customers want carry-ons that have more space. This could mean that customers want luggage that is larger in size or has more compartments to organize their belongings. Sellers should consider developing carry-ons that have multiple compartments or pockets to help customers organize their items better. Additionally, sellers could consider developing carry-ons that are slightly larger than the standard carry-on size to provide customers with more space. Lastly, customers want carry-ons that last long. This means that customers want luggage that is durable and can withstand wear and tear. Sellers should prioritize developing carry-ons that are made with high-quality materials that are resistant to scratches, tears, and other damages. Additionally, sellers could consider offering warranties or guarantees to customers to ensure that they are satisfied with their purchase. In terms of marketing promotion factors, sellers should focus on highlighting the expandable, spacious, and durable features of their carry-ons. They could use social media platforms to showcase the different compartments and pockets of their luggage, as well as the materials used to make them. Additionally, sellers could consider partnering with travel bloggers or influencers to promote their carry-ons to a wider audience. Overall, sellers should prioritize developing carry-ons that meet the expectations of customers, which include expandable features, more space, and durability. By doing so, they can attract more customers and increase their sales.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
