Casual product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/03/01
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
34,748
This insight is based on the data from the best seller products. The top 5 of them are:
Match Men's Wild Cargo Pants
B09LCKT6YV
Amazon Essentials Men's Classic-Fit Wrinkle-Resistant Flat-Front Chino Pant (Available in Big & Tall)
B085YV2VGD
Amazon Essentials Men's Slim-Fit Wrinkle-Resistant Flat-Front Chino Pant
B0775PM9KF
Amazon Essentials Men's Slim-Fit Casual Stretch Khaki Pant
B08JHS1LQ9

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in question is 4.38 out of 5. This indicates a relatively high level of customer satisfaction, as the majority of customers have rated the product positively. Additionally, with a total of 34,748 reviews, it suggests that the product has gained a significant amount of attention and feedback from customers. Considering the product falls under the category of "Casual," it is important to note that customer satisfaction in this category is crucial. Customers typically expect casual products to be enjoyable, easy to use, and provide a certain level of comfort or convenience. The high average rating suggests that the product has met or exceeded these expectations for a majority of customers. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. It is important to consistently deliver a quality product that meets the needs and expectations of customers in the casual category. Additionally, it would be beneficial to encourage customers to leave reviews and provide feedback, as this can help in identifying areas for improvement and further enhancing customer satisfaction. Overall, the data indicates that the product has been well-received by customers in the casual category, with a high average rating and a significant number of reviews. By continuing to prioritize customer satisfaction and actively seeking feedback, the product can maintain its positive reputation and potentially attract even more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is winter lol, the most common location is around the house, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions and make suggestions about the customer profile for this product. Firstly, it is evident that the product is primarily associated with personal relationships, as the top three users mentioned are the son, husband, and father. This suggests that the product may be popular among individuals who are looking to purchase it for their loved ones. It could be a gift item or something that people buy for their family members. Secondly, the top three places where the product is used are around the house, the gym, and the hip. This indicates that the product is versatile and can be used in various settings. It seems to be suitable for both indoor and outdoor activities, making it appealing to customers who value flexibility and convenience. Thirdly, the top two usages of the product are for workouts and casual clothes. This suggests that the product is likely related to fitness or activewear, but it can also be worn casually. Customers who prioritize comfort and functionality in their clothing choices may be interested in this product. Based on these findings, we can suggest that the customer profile for this product is likely someone who values personal relationships, seeks versatility in their clothing choices, and prioritizes comfort and functionality. They may be individuals who enjoy staying active, whether it's through workouts at the gym or engaging in various activities around the house. They may also appreciate the ability to wear the product casually, indicating a preference for practical and versatile clothing options. To target this customer profile effectively, marketing efforts could focus on emphasizing the product's suitability as a gift for loved ones, its versatility for different settings, and its comfort and functionality for both workouts and casual wear. Additionally, highlighting any unique features or benefits of the product that align with the customer profile's preferences would likely be beneficial.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pant, material, fit, color, zipper. The most mentioned elements about pant are long(1.56%), get thin(0.92%).
The top 5 positive reviews are pant, fit, material, quality, fabric. The most mentioned elements about pant are comfortable when wear(9.40%), fit good(7.55%).
Cons
pant19.03%
long1.56%
get thin0.92%
big0.58%
tight around my upper leg0.30%
baggy feel0.04%
material11.83%
fit3.75%
color2.25%
zipper1.58%
Pros
pant27.73%
comfortable when wear9.40%
fit good7.55%
nicely make1.45%
fit good to my eye0.96%
comfortable0.68%
fit14.57%
material11.24%
quality6.23%
fabric6.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Casual category is related to the pants, accounting for 19.03% of the mentions. The top five cons mentioned for the vacuum are pant, material, fit, color, and zipper. On the other hand, the top pro aspect mentioned most is also related to the pants, accounting for 27.73% of the mentions. The top five cons of the tip are pant, fit, material, quality, and fabric. From this data, we can conclude that the pants play a significant role in determining the overall sentiment of the Casual category. While they are mentioned as both a con and a pro, it is important to note that the percentage of mentions for the pro aspect is higher than that of the con aspect. This suggests that the pants generally have a positive impact on the sentiment of the category. To improve product development and selection, it would be beneficial to focus on addressing the cons related to the pants, such as material, fit, and quality. Ensuring that the pants are made from high-quality materials, have a comfortable fit, and are well-constructed can help enhance customer satisfaction. Additionally, considering customer feedback regarding color and zipper preferences can also contribute to product improvement. Furthermore, it would be valuable to analyze the specific issues mentioned within each con aspect to gain a deeper understanding of customer concerns. This analysis can guide product development efforts and help prioritize areas for improvement. Overall, by addressing the cons related to the pants and leveraging the positive sentiment associated with them, product development and selection in the Casual category can be enhanced, leading to increased customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others27
comfortable10
pocket7
quality6
fit5

Based on the data provided, it seems that customers in the Casual category are primarily motivated to buy this product due to its product description. This suggests that customers value detailed and accurate information about the product, which helps them make informed purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, a well-written product description can provide customers with a clear understanding of the product's features, benefits, and specifications. It helps them visualize how the product will meet their needs and expectations. Additionally, a comprehensive product description can address any potential concerns or questions customers may have, building trust and confidence in the product. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is detailed, engaging, and highlights the unique selling points of the product. Use clear and concise language, bullet points, and relevant keywords to make it easy for customers to scan and understand the information. 2. Include high-quality images: Visuals play a crucial role in online shopping. Include multiple high-resolution images that showcase the product from different angles, highlighting its key features. This will help customers visualize the product and make an informed decision. 3. Provide customer reviews: Positive customer reviews can significantly influence purchasing decisions. Encourage satisfied customers to leave reviews and ratings for the product. This will help build trust and credibility, further reinforcing the product's value. 4. Optimize pricing strategy: While price was not the top motivator in this category, it still plays a role in the purchasing decision. Ensure that the product is competitively priced compared to similar products in the market. Consider offering discounts or promotions to attract price-conscious customers. Remember, optimizing the Amazon listing is an ongoing process. Continuously monitor customer feedback, analyze competitors' listings, and adapt your strategy accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
front pocket deep19
front pocket deep
pocket deeper
pocket deep
2 " deep pocket
front pocket deeper
longer15
longer
more color & style15
more color
4 last15
last
1 " more in length7
inch longer
1 inch longer
inch longer in length
more inch in length
hold up well7
hold up nicely
hold up well
hold up over time
back pocket7
back pocket
back pocket for wallet
back right pocket
correct size6
size right
right size
correct size
size correct
big pocket5
pocket
big pocket
large pocket
length size4
length size
length

Based on the customer expectations mentioned, it seems that the primary concern for customers in the Casual category is the length of the clothing. The fact that "longer" was mentioned 15 times and "more in length" was mentioned 7 times indicates that customers are looking for clothing that provides more coverage and is not too short. Additionally, the mention of "pant longer" twice suggests that customers are specifically looking for longer pants, rather than just longer tops or dresses. This could be due to a desire for more modesty or comfort. Based on these expectations, sellers in the Casual category should prioritize product development that focuses on longer clothing options, particularly longer pants. This could include offering a wider range of sizes to accommodate different body types, as well as incorporating stretchy or adjustable materials to ensure a comfortable fit. In terms of marketing promotion factors, sellers should highlight the length of their clothing in their product descriptions and images. They could also consider using models of different heights and body types to showcase how their clothing fits on a variety of people. Overall, by prioritizing longer clothing options and highlighting this feature in their marketing, sellers in the Casual category can better meet the expectations of their customers and potentially attract new customers who are looking for this type of clothing.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

mya
Purchased
StyleAug. 2022
i saw this on tt so i brought them the style is niceee it looks way better than it does from the pictures shown and the material isn’t itchy or anything, deep pockets as well. and yes they fit tall girls i’m 5’11 and i’m not slim.
Jonathan90265
Purchased
Unfortunately the quality and quality control were below par. One pocket wasn't sewn down at all and the zippers are poor.
Penny
Purchased
Great dealJan. 2021
Husband loves these pants. They fit well and are nice looking. Very reasonable price too. Would buy again.
Robert
Purchased
Great productSept. 2019
Excellent product, very pleased. Wear them every day for work
Button holeDec. 2018
Button hole is too tight
AwesomeJul. 2020
Great product
parts man
Purchased
I bought one pair for work. I liked them enough to buy 3 more.
Jim Danielson
Purchased
LikeApr. 2021
Could use a smaller button are make the button hole bigger
Sister Carol
Purchased
Got for grandson (18) who loves them. Uses them to work in (installing gutters). His go-to pants.
I bought these cargo pants for my son - he loves them said they fit perfectly and the fabric is not too flimsy.

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