Casual Daypacks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Fjallraven Kanken Mini Totepack, 1 EA
Abshoo Classical Basic Travel Backpack For School Water Resistant Bookbag
The North Face Vault School Laptop Backpack
THE NORTH FACE Women's School Jester Laptop Backpack
adidas Alliance II Sackpack, Prime Camo Grey/Black, One Size

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Casual Daypacks product in question has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 14,996 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can help you get a better sense of the product's strengths and weaknesses, as well as any potential issues that other customers have experienced. Additionally, it is important to consider your own needs and preferences when selecting a product, as what works well for one person may not be the best fit for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is daily, the most common location is school, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question, a casual daypack, is most commonly used by individuals who have children, particularly sons and daughters. Additionally, the product is frequently used in educational settings, such as schools and colleges, as well as in fitness environments like gyms. The two most common uses for the product are for travel and as a gift. Given this information, it is likely that the customer profile for this product is parents who are looking for a durable and versatile backpack for their children to use at school or while participating in extracurricular activities. Additionally, college students and fitness enthusiasts may also be interested in this product for its practicality and functionality. To appeal to this customer profile, it may be beneficial for the company to focus on marketing the product as a reliable and long-lasting option for parents who want to ensure their children have a high-quality backpack for school and other activities. Additionally, highlighting the product's versatility and usefulness for travel and fitness could also be effective in attracting college students and fitness enthusiasts. Offering customization options or gift-wrapping services could also be a way to appeal to customers who are interested in using the product as a gift.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are zipper, strap, bag, backpack, material. The most mentioned elements about zipper are break(4.01%), get stuck(1.86%).
The top 5 positive reviews are bag, backpack, color, material, strap. The most mentioned elements about bag are good quality(3.58%), solid(2.86%).
Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Backpacks, Bags & Accessories > Daypacks & Casual Bags > Casual Daypacks
get stuck1.86%
get stick all the time1.47%
get stick on the fabric1.07%
do not go all the way down0.11%
good quality3.58%
good look0.67%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Casual Daypacks category has some clear pros and cons. The top pro aspect mentioned most is the bag itself, which suggests that customers appreciate the overall design and functionality of these backpacks. However, the top con aspect mentioned most is the zipper, which indicates that customers may have issues with the durability or ease of use of the zippers on these backpacks. Additionally, the top 5 cons mentioned include the strap, bag, backpack, material, and color, which suggests that customers have a variety of concerns about these backpacks. Some of these concerns may be related to the overall quality of the materials used, while others may be related to the design or functionality of the backpacks. To address these concerns, product developers may want to focus on improving the durability and ease of use of the zippers on these backpacks. They may also want to consider using higher-quality materials and improving the overall design and functionality of the backpacks to address some of the other concerns mentioned by customers. When selecting products in this category, customers may want to consider the overall design and functionality of the backpack, as well as the quality of the materials used. They may also want to pay close attention to customer reviews and feedback to get a better sense of the pros and cons of different backpacks in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality4

Based on the data provided, it seems that customers are primarily motivated to buy Casual Daypacks based on the product description. This suggests that customers are looking for detailed information about the features and benefits of the product before making a purchase. Some possible reasons why product description is the top feature could be that customers want to know the size, capacity, and compartments of the backpack, as well as the materials used and any special features such as waterproofing or padded straps. They may also be interested in the style and design of the backpack, as well as any additional features such as laptop sleeves or external pockets. To optimize Amazon listings for Casual Daypacks, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the backpack. They should also consider including high-quality images that show the backpack from multiple angles and in different settings. Additionally, sellers may want to consider leveraging their brand reputation to build trust with customers and differentiate their product from competitors. Finally, pricing should be competitive but not the primary focus, as customers seem to be more interested in the product description and brand reputation.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long21
last long
last longer
lasting long
last year14
last year
last couple year
last two year
last several year
last one year
adult water bottle side pocket14
mesh side pocket for water bottle
pocket for water bottle
side pocket for water bottle
water bottle pocket
outside water bottle pocket
last many year7
last few yr
last 2 or more year
last many year
many year
last 10 year
last few month3
last few year
last four month
last more than year3
last for several year
last for 3 or more year
last long year
last whole school year3
last school year
tad big3
slightly big
slightly large
tad small

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to casual daypacks. Customers want a product that is big enough to carry all their essentials, but also one that will last for many years. To meet these expectations, sellers should prioritize product development that focuses on creating high-quality, durable materials that can withstand wear and tear. Additionally, sellers should consider adding features such as reinforced stitching, water-resistant materials, and padded straps to increase the longevity of the product. In terms of marketing promotion factors, sellers should highlight the durability and longevity of their products in their marketing campaigns. They should also emphasize the size and capacity of their daypacks to appeal to customers who need a bag that can carry all their essentials. Sellers can also consider offering warranties or guarantees to customers to give them peace of mind and increase their confidence in the product. This can be a powerful marketing tool that can help differentiate their products from competitors. Overall, sellers should focus on creating high-quality, durable products that meet the expectations of customers in the casual daypacks category. By prioritizing product development and marketing promotion factors that emphasize durability and longevity, sellers can increase customer satisfaction and loyalty, and ultimately drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

We like them!Jul. 2020
Just bought this but seems pretty stable and a lot of room. Using them for travel and school.
It's only been a little while and the seams are already falling apart
Initially looked like a great backpack but just with normal use of schoolbooks and gym clothes, a large hole has developed. Because it was delivered 8/26/22, my window of returning is closed as of 9/26. She's had it 1.5 months and it's ruined.
Yeah I'm pretty glad I got this. It makes carrying body parts so much easier 👉🏻😎👉🏻
I bought this a month ago as a school backpack. So far, it's been holding up pretty well. It does a good job of holding things in the main compartment. Only two complaints I have are that the zippers are a bit rough to open and close. It's not a smooth motion compared to a typical backpack. Second complaint, would be the second compartment is small. If the main compartment is full then it would go into the second compartment. Therfore, making it difficult to pack it to its full potential. Edit on July 14, 2019: Its been almost a year since I've bought this bag. I've provided some pictures of how it's doing now. In the pictures it shows the books I have in the main compartment and the notebooks in the second compartment. It currently weighs 18pounds with all the things inside the bag. Ive mentioned in my previous update that the zipper was a bit rough, but it got better with usage. I still have three more books and couple of notebooks to buy. Overall, the book bag held up pretty well as a school backpack. Hopefully, I can last another year with it without having to buy a bigger bag. There have been minimal fraying in some places. Nothing huge to show that the bag will come apart.
Luv the dye colors. Wish was bigger
.Dec. 2019
Great backpack!
Rachel Elise
Super CuteJun. 2022
I wanted a new travel bag so I wouldn’t have to use my work backpack for trips. I bought this one for the color and fell in love with everything it had to offer! It’s super roomy. I could fit all my clothes and shoes for my weekend getaway in the pockets with some room to spare. It’s a great backpack. I can’t wait to use it more!
This bag has been constantly used and abused. It simply is very well made with enough room for the elementary student thru junior high. It also was perfect for a camping trip with well over 45 lbs of nonsense my kiddo packed. You really can't go wrong, and it even has great zippers that have held up to lots of open/closing. 5 stars from this character.

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