150,000+ users

Catches product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Southco Inc 02-10-101-10 Snap-In Magnetic Catch Southco Snap-In Magnetic Catches, .020 to .080 Frame Thickness Push to close (Pack of 6)
Southco Inc C3-305 Snap-In Grabber Catch .043 to .114 Panel Thickness, 5 Lbs. Pull Force, Pack of
Southco Inc C3-1805 Side-Mount Grabber Catch 5 Lbs. Pull Force, Southco Grabber Catches
Southco Inc C3-310 Snap-In Grabber Catch .043 to .114 Panel Thickness, 10 Lbs. Pull Force (Pack of 10)
Taylor Made Products 1162 Marine Turn Latch - Set of 2

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Catches category on Amazon has an average rating of 4.24 out of 5 and a total of 131 reviews. This suggests that customers are generally satisfied with the product, as the rating is above average and there are a significant number of reviews. However, it's important to note that the data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased the product. It's also possible that the product may have some areas for improvement based on customer feedback. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider your own needs and preferences to determine if this product is the right fit for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is morning, the most common location is boat, the most common behavior is boat work . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the product are a friend, a granddaughter who plays in a close playhouse, and a kid. The top places to use the product are on a boat, at a gate, and on a bowrider. The top usage of the product is for boat work and catching a gate close. The product falls under the category of Catches. From this data, we can infer that the product is likely used by individuals who enjoy boating and may have a need for a catch to secure items on their boat. The fact that a friend, granddaughter, and kid are mentioned as top users suggests that the product may have a broad appeal across different age groups and demographics. To further understand the customer profile, it may be helpful to gather additional data on the types of boats and gates where the product is being used, as well as the specific tasks being performed with the product. This information could help identify potential marketing opportunities and target specific customer segments. Overall, the data suggests that the product has a niche but potentially broad customer base among boaters and individuals who need to secure items at gates. To increase sales and appeal to a wider audience, the company may want to consider expanding their marketing efforts to target specific customer segments and highlight the versatility of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are screw, plastic, head of the screw, middle terminal, gap in the two " horn ". The most mentioned elements about screw are long(14.29%), not flush(14.29%).
The top 5 positive reviews are magnet, connection point, information, magnet quality, 'rounded ' shape. The most mentioned elements about magnet are solid(53.85%), good for the gate closure(7.69%).
not flush14.29%
head of the screw14.29%
middle terminal14.29%
gap in the two " horn "14.29%
good for the gate closure7.69%
keep my dog crate close securely7.69%
connection point7.69%
magnet quality7.69%
'rounded ' shape7.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Catches is the "screw," accounting for 28.57% of the mentions. Additionally, the top five cons of the vacuum are the "screw," "plastic," "head of the screw," "middle terminal," and "gap in the two 'horn'." On the other hand, the top pro aspect mentioned most frequently is the "magnet," which accounts for 69.23% of the mentions. The top five cons of the tip are the "magnet," "connection point," "information," "magnet quality," and "rounded shape." Based on this information, it appears that the screw-related aspects are the most significant drawbacks in this category. These include issues with the screw itself, such as the head, middle terminal, and gap in the two "horn." Additionally, the use of plastic is also mentioned as a con. On the positive side, the magnet is the most appreciated aspect, with its quality and effectiveness being praised. To improve product development and selection in this category, it would be beneficial to address the issues related to screws. This could involve improving the design, durability, and ease of use of the screws, as well as addressing any concerns with the plastic components. Additionally, since the magnet is highly regarded, focusing on enhancing its quality and ensuring a secure connection point could further improve customer satisfaction. Overall, by addressing the cons related to screws and plastic while capitalizing on the positive aspect of magnets, product developers and selectors can create catches that are more reliable, durable, and efficient, ultimately leading to higher customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy catches for various reasons. To draw a conclusion about buyer motivation for this category, we can assume that customers are looking for a reliable and efficient solution to secure or fasten objects together. One possible reason why the product description is the top feature for customers could be that it provides detailed information about the catches, including their functionality, durability, and ease of use. A well-written product description can help customers understand the benefits and features of the catches, making them more likely to make a purchase. Based on the given data, here are some suggestions for Amazon listing optimization: 1. Highlight key features: Ensure that the product description emphasizes the most important features of the catches, such as their strength, versatility, or ease of installation. This will help customers quickly identify the benefits of the product. 2. Use clear and concise language: Make sure the product description is written in a way that is easy to understand. Avoid technical jargon or complex terminology that might confuse potential buyers. 3. Include customer reviews: Incorporate positive customer reviews in the product listing to build trust and credibility. Genuine feedback from satisfied customers can greatly influence the purchasing decisions of others. 4. High-quality product images: Provide clear and visually appealing images that showcase the catches from different angles. This will give customers a better understanding of the product's design and build quality. 5. Competitive pricing: Consider pricing the catches competitively to attract potential buyers. Conduct market research to ensure that the pricing is in line with similar products in the category. By optimizing the Amazon listing based on these suggestions, you can enhance the visibility and appeal of the catches, ultimately increasing the likelihood of attracting and converting potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
longer plate1
metal plate long
plate long
magnetic closure1
magnet close

Analysis of Customer Expectations for Catches: Based on the customer feedback, there are a few key expectations for catches in the market. One customer mentioned a desire for longer plates, indicating that they may be looking for catches that can accommodate larger or wider objects. Another customer mentioned improvement, which suggests a general desire for catches that are more efficient, durable, or user-friendly. Lastly, the mention of a magnetic closure indicates a specific preference for catches that utilize magnets for secure closure. To prioritize product development, sellers should consider addressing these customer expectations. Longer plates could be achieved by designing catches with adjustable or extendable components, allowing for flexibility in size. Improvements could involve using high-quality materials, enhancing durability, or incorporating innovative features that make installation and usage easier. Magnetic closures could be implemented by integrating magnets into the catch design, ensuring a secure and convenient closure mechanism. In terms of marketing promotion factors, sellers should highlight the features that address customer expectations. Emphasize the benefits of longer plates, such as increased versatility and compatibility with various objects. Highlight the improvements made to the catches, showcasing their durability, ease of use, and any unique features that set them apart from competitors. Additionally, emphasize the convenience and reliability of magnetic closures, emphasizing their strength and ease of operation. To effectively market these catches, sellers should also consider targeting specific customer segments that would benefit from these features. For example, if longer plates are particularly useful for industrial or commercial applications, focus marketing efforts on those industries. Utilize online platforms, industry-specific publications, and trade shows to reach the target audience effectively. By prioritizing product development based on customer expectations and effectively promoting the features that address those expectations, sellers can enhance their chances of success in the catches market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Mark Campbell
Thing was a piece of junk. Broke after a couple uses.
Adam M.
Perfect for DA 420 replacement.
Had to replace a broken switch on our boat. This was the exact replacement, and it works well.
I ordered a pair of these in July 2022 I just went to install one of them into my RV and it did not work. I tired the second one and it too does not work. The two outside terminals are a NC circuit. The middle terminal does nothing no matter what the state of the switch. When closing the switch manually or with the latch the state does not change to NO. I put a multimeter to both switches that I received from you and neither of them work. I need replacements for both of them as they are both defective. THE SELLER SAID SORRY, OUR ARBITRARY 3 MONTH AMOUNT OF TIME TO TEST THESE DEFECTIVE SWITCHES HAS PASSED. SUCKS TO BE YOU!
Mark Johnson
Really high quality magnets. The connection is very strong and pretty hard to unhook them if you use the full plate. Would be great on a boat or something.
These magnets are super strong and will keep your doors closed. But, if a child uses the door, it will be very difficult for them to open it. I bought these for an accordion door in my house to keep my cat from opening it. I didn't even bother installing them because I knew my kids wouldn't be able to open it.
Five StarsSept. 2015
Very heavy duty - holds a heavy door with a pantry organizer filled with cans closed.
Nina P.
Three StarsJul. 2015
As advertised but a little too strong for my purposes.
I used these to keep the attic stairs closed tight. The have worked better than I imagined they would they are easy to install and hold tight.
Hello, I was looking for a way to conveniently open and close my attic stair door so that it stayed closed and sealed. I thought to use a magnet and I "googled" magnets. This was one of the magnets that came up. The reviews seemed good enough and it seemed to fit the application. I can honestly say it worked much better than expected once I figured out the measurements for the proper mounting location. I highly recommend this product. Also, the entire ordering and shipping process was exceptional as all my Amazon orders are.

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