Center Columns product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
K&F Concept Magnesium Alloy Rotatable Multi-Angle Center Column with Locking System
Neewer Camera Tripod Boom Arm: External Multi-Angle Center Column Extension Arm for Studio Outdoor Macro Over Head Shooting (32cm Length, 5kg Load Capacity, 25mm Tube Diameter, Ball Head Not Included)
FOTOBETTER ET-A252 Aluminium 2 Section Tripod Center Column,Tripod Extension Tube Tripod Extender, Gimbal Extension Pole Handheld Extension Bar Telescopic Stick Rod for Tripod/DJI/Zhiyun/DSLR Camera
Neewer Tripod Boom Arm, 19.7" Horizontal Center Column Tripod Extension Arm Rotatable 360° Aluminum Alloy Swivel Lock for Overhead Photography, Macro and Low-Angle Shooting, Load up to 22lbs/10kg
Tripod Center Column-INNOREL ER40C, 10 Layers Carbon Fiber 1.8in/40mm Tube Mid-Column Professional Extension Rod Only Suit Heavy Duty Tripod of LT364C for Digital DSLR Camcorder Camera Shooting

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a relatively high average rating of 4.28 out of 5 stars, which is a positive sign. Additionally, the fact that there are 243 total reviews suggests that the product has been purchased and used by a significant number of customers. Given that the product is categorized as "Center Columns," it's likely that it's some sort of equipment or accessory for photography or videography. Without more information about the specific product, it's difficult to say exactly what customers are satisfied with, but it's safe to assume that the product is meeting their needs and expectations to some degree. If you're considering purchasing this product, it's always a good idea to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider your own specific needs and use case to determine whether this product is the right fit for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is dusk, the most common location is studio, the most common behavior is macro photography . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Center Columns product is primarily used for macro photography and extending the tripod. The top three users are family and spouse, with an undefined category also mentioned. The top three places to use the product are in a studio, on the floor, and in a camera bag. From this data, we can infer that the Center Columns product is likely popular among amateur photographers who enjoy taking close-up shots and need to extend their tripod for stability. The fact that family and spouse are mentioned as top users suggests that this product may be purchased as a gift for someone interested in photography. To better target this customer profile, the company could consider marketing the Center Columns product as a gift for amateur photographers who enjoy macro photography. They could also highlight the product's versatility, as it can be used in a studio or on the go in a camera bag. Additionally, the company could consider offering tutorials or tips on macro photography to further engage their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are arm, instruction, hook, design, included ball mount adapter. The most mentioned elements about arm are short(6.82%), only have female hole for 3/8 screw(2.27%).
The top 5 positive reviews are product, tripod, material, extender, extension. The most mentioned elements about product are good quality(2.94%), compact for storage and transport(1.47%).
only have female hole for 3/8 screw2.27%
included ball mount adapter2.27%
good quality2.94%
compact for storage and transport1.47%
construct mainly from carbon fibre1.47%
have a decent weight to it1.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Center Columns category has both pros and cons. The top pro aspect mentioned most is the product itself, which suggests that customers are generally satisfied with the quality of the center columns. However, the top con aspect mentioned most is the arm, which could indicate that customers are having difficulty with the arm's functionality or design. Other cons mentioned include issues with instructions, hooks, and included ball mount adapters. On the other hand, some customers have also expressed dissatisfaction with the product, tripod, material, extender, and extension. To improve product development and selection, it may be helpful to focus on addressing the issues with the arm and other cons mentioned. This could involve improving the design and functionality of the arm, providing clearer instructions, and offering better quality hooks and ball mount adapters. Additionally, it may be beneficial to consider customer feedback when developing new products and selecting which products to offer. By addressing these issues and taking customer feedback into account, the Center Columns category can continue to improve and meet the needs of its customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy products in the Center Columns category based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why the product description is the top feature could be that customers want to know the specific features and benefits of the product, how it works, and how it compares to other similar products in the market. To optimize an Amazon listing for this category, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include using bullet points, images, and videos to showcase the product and its uses. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
arm long1
arm long
build more sturdy1
build sturdy
cam lock lock tighter1
cam lock lock tighter
extension long1
extend long
fit in bag with good1
fit in bag good
good design machining1
good design machining
install 1 4x201
install 1 4x20
latch more beveling1
latch more beveling

Based on the customer expectations mentioned, it seems that the Center Columns category is focused on providing products that offer extension, adapter, and long arm features. Customers are likely looking for center columns that can be extended to different heights, have adapters to fit different types of equipment, and have long arms to reach further distances. To meet these expectations, sellers should prioritize product development that focuses on creating center columns with adjustable extension features, adapters that can fit a variety of equipment, and long arms that can reach further distances. Additionally, sellers should consider marketing these features prominently in their product descriptions and promotions to attract customers who are looking for these specific features. In terms of product development, sellers should consider investing in research and development to create center columns that offer even more advanced features, such as automatic extension and retraction, or adapters that can be easily swapped out for different types of equipment. These types of features can help differentiate their products from competitors and attract customers who are looking for the latest and greatest technology. When it comes to marketing, sellers should focus on highlighting the benefits of their center columns' extension, adapter, and long arm features. They can do this by creating product videos that showcase these features in action, or by creating social media posts that highlight the versatility and convenience of their products. Additionally, sellers should consider offering promotions or discounts to customers who purchase center columns with these features, as this can help incentivize customers to make a purchase.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I do recommend this product very much, it works well if you have your tripod setup well 👍🏾
Female threads for bolts are tapped out of the aluminum body and strips out easily. In particular the female threads for the knob w/male bolt that holds the boom length, strips out easily. This is a part that requires little torque, yet it striped out. Company is very hard to get hold of. Just a phone number that is always busy.
M. Crocker
Adds much needed versatility to a basic K&F tripod. Very worth the money.
I have been getting into food photography and needed a budget friendly way to get those crisp top-down shots. I did not want to go out of my way and buy a whole new tripod or rig to get this shot. This accessory is the perfect solution because it allows you to connect it to a tripod that you already own. I attached my own ball-head to it and put my Sony a6300 on it and had no issues. It was attached to my Manfrotto befree aluminum tripod. With this light setup, it works out very well. If you have a heavier setup then you can always add a counterweight to the hook on the opposite end. Pros: Portable Budget friendly Compatible with almost any tripod Has a hook to counter balance Cons: Wish it extended a little longer In conclusion, if you are looking for a budget friendly way of getting into product/food photography then I would highly recommend making a setup with this.
It has done the work like a crane, I love this arm! Super sturdy and easy to use.
 Ho sempre usato anche prodotti Neewer ed ultimamente secondo me c è stato un ulteriore miglioramento della qualità.. Anche in questo caso, questa asta telescopica in carbonio si è dimostrata di qualità molto alta.. Leggera, robusta, senza imperfezioni. Ideale come aggiunta al nostro treppiede per avere quei 40cm (scarsi) in più che possono aiutare in caso di inquadrature dall'alto, o come sostegno e prolunga per altri supporti. Il carbonio poi è sempre bello da vedere e usare, perché ha il suo a tipico aspetto che dona "professionalità" 😉 Prodotto assolutamente consigliato.. Grazie per la lettura 😉
 DIFETTI: Devo dire che è veramente un ottimo prodotto ed anche cercandoli non ho trovato alcun difetto. PREGI: I pregi sono molteplici, sicuramente un asta di prolunga molto robusta e ben realizzata, ho provato ad applicare molta forza sia per cercare di chiuderlo che per cercare di aprirlo, e non si è mosso di un millimetro mantenendo una perfetta tenuta, ho provato anche a fare una forza di piegatura ma è rimasto perfettamente diritto. Sono rimasto molto soddisfatto anche per la qualità dei materiali, è realizzato in fibra di carbonio e metallo, l'unica parte in plastica è la gomma presente sulla manopola per stringerlo o allentarlo, ciò permette di aumentare il grip per poterlo stringere ed allentare più facilmente. Ha la filettatura su entrambi i lati, ed include una vite che è possibile girare per avere la filettatura 1/4” o da 3/8”.
Questa asta telescopica in carbonio è davvero fantastica! Oltre ad essere leggerissima e praticamente perfetta nella lavorazione, ha un'impugnatura decisa ed aiuta ad effettuare riprese stabili quando vogliamo riprendere dall'alto. Naturalmente è anche possibile avvitare un treppiede alla base e quindi creare una specie di cavalletto di 50 cm (asta più treppiede). Praticissima da portare in viaggio. In conclusione è assolutamente consigliata!
OttimaMay 2022
Come al solito Neewer realizza prodotto fantastici, e questo non è da meno. Parliamo di un prodotto davvero molto semplice che di fatto non richiede chissà quale spiegazione. La cosa che sorprende però è la robustezza e la qualità con il quale è costruito. Per quanto sia una semplice prolunga per treppiedi, è realizzata in fibra di carbonio, arriva fino a 33cm e di fatto visto che è super rigida, la si può utilizzare con qualsiasi macchina fotografia. Prodotto sicuramente consigliato Grazie per l’attenzione Riccardo
good to haveApr. 2021
I was doubting a bit whether it is worth it, but I do a lot of art repro and it is quick and easy to adjust. Very sturdy and precise engineering. Easy to set into the RT90C

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