In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Amazon BSR product in the Cheese category has a total of 8035 reviews, but the average rating is not available (NaN). This could be due to a variety of reasons, such as a technical issue or a lack of consistent ratings across all reviews. Without knowing the average rating, it is difficult to determine the level of customer satisfaction for this product. However, the fact that there are over 8000 reviews suggests that it is a popular item among Amazon customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for patterns in the feedback, such as common complaints or praises, to help inform your decision. Additionally, it may be worth reaching out to the seller or manufacturer to inquire about the missing average rating and to ask any questions you may have about the product. This can help ensure that you are making an informed purchase and that you are satisfied with your experience.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the target customer profile for this cheese product is likely families with children, as "kid" and "family" were the top two mentioned users. Additionally, the fact that "snack" and "cheeses" were the top two mentioned usages suggests that this cheese product is likely marketed as a snack or appetizer option for families. In terms of where this product is used, "grocery" was the top mentioned location, which could suggest that this cheese product is commonly purchased at grocery stores for at-home consumption. "House" was also mentioned frequently, which could indicate that this cheese product is often consumed at home as a snack or part of a meal. Based on these findings, some suggestions for the customer profile could include marketing the cheese product as a family-friendly snack option that is easy to find at grocery stores. Additionally, highlighting the versatility of the cheese product (e.g. as a snack or as part of a meal) could help to appeal to a wider range of customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| taste | 11.09% |
| solid | 1.81% |
| bad | 1.36% |
| lack | 1.13% |
| cheesy | 0.90% |
| chemical tasting | 0.90% |
| bag | 8.82% |
| flavor | 7.92% |
| product | 7.01% |
| texture | 5.66% |
Pros | |
|---|---|
| flavor | 24.72% |
| good | 17.31% |
| like like | 2.76% |
| rich | 2.26% |
| yummy | 0.50% |
| bold | 0.25% |
| taste | 21.20% |
| product | 4.52% |
| cheese | 4.27% |
| snack | 3.39% |
Based on the data provided, it seems that taste and flavor are the most significant aspects when it comes to the category of cheese. The top con aspects mentioned are taste, bag, flavor, product, and texture, while the top pro aspect mentioned is flavor. Cons: 1. Taste: This is the most frequently mentioned con, indicating that some people may not find the taste of certain cheeses appealing. 2. Bag: It is unclear what exactly is meant by "bag" in this context, but it could refer to packaging issues or concerns related to the way the cheese is stored. 3. Flavor: While flavor is also mentioned as a pro aspect, it is interesting to note that it appears as a con as well. This suggests that there may be variations in flavor that some individuals find undesirable. 4. Product: The mention of "product" as a con could imply dissatisfaction with the overall quality or characteristics of the cheese. 5. Texture: Texture is another aspect that can greatly influence the enjoyment of cheese, and it seems to be a concern for some consumers. Pros: 1. Flavor: Despite being mentioned as a con, flavor is also the top pro aspect. This indicates that many people appreciate the taste and flavor profiles of cheese. Suggestions for Product Development and Selection: 1. Address taste concerns: Given that taste is mentioned as both a pro and a con, it is important for cheese producers to understand the preferences of their target audience. Conducting taste tests and gathering feedback can help in developing cheeses that cater to a wider range of palates. 2. Improve packaging: As "bag" is mentioned as a con, it is crucial to ensure that the packaging is convenient, preserves the freshness of the cheese, and is easy to use. 3. Enhance flavor consistency: Since flavor variations are mentioned as a con, efforts should be made to ensure consistent flavor profiles across different batches or varieties of cheese. 4. Focus on product quality: Addressing concerns related to the overall quality of the cheese can help in building trust and loyalty among consumers. 5. Consider texture preferences: Understanding and catering to different texture preferences can enhance the overall cheese-eating experience. By taking these suggestions into account, cheese producers can work towards improving the cons mentioned and further capitalize on the appreciated aspects, such as flavor.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 16 |
| long shelf life | 2 |
| taste | 2 |
| bad | 1 |
| can make a large amount if | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy cheese based on the product description. This suggests that customers are looking for specific information about the cheese, such as its flavor, texture, and origin. Additionally, brand reputation and recommendations from friends also play a role in customer decision-making. To optimize an Amazon listing for cheese, it would be important to focus on creating a detailed and informative product description that highlights the unique features and benefits of the cheese. This could include information about the cheese's flavor profile, texture, and suggested pairings. Additionally, it would be important to build a strong brand reputation through positive customer reviews and ratings, as well as leveraging social proof through recommendations from friends and influencers. Finally, it may be helpful to offer promotions or discounts to incentivize customers to try the cheese and leave positive reviews.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| are not expensive | 7 | are not expensive are not pricey are not costly |
| bag more | 7 | more in bag |
| more | 7 | more |
| shaker | 7 | shaker top shaker |
| bag big | 6 | bag big big bag large bag |
| cheddar cheese powder | 6 | cheese powder supplement cheese sauce powder packet of powdered cheese powder cheddar cheese powder cheese and preservative |
| help | 5 | help |
| more vanilla flavor | 5 | more flavor |
| cheese flavor strong | 4 | cheddar flavor strong " cheese flavor strong cheddar flavor strong cheese flavor |
| good | 4 | good |
Based on the customer expectations mentioned, it seems that customers are looking for affordable cheese options that offer more value for their money. This could mean larger portions or higher quality cheese for the same price as competitors. To meet these expectations, sellers could prioritize product development by focusing on creating larger portions of high-quality cheese at an affordable price point. They could also consider offering discounts or promotions to incentivize customers to try their products. In terms of marketing promotion factors, sellers could highlight the affordability and value of their cheese products in their advertising and social media campaigns. They could also consider partnering with influencers or food bloggers to showcase their products and reach a wider audience. Overall, it's important for sellers to understand and meet the expectations of their customers in order to stay competitive in the cheese market. By prioritizing product development and marketing efforts that align with customer expectations, they can increase their chances of success and customer satisfaction.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
