Cheese Tools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sufaniq Cheesecloth for Straining Grade 90 (9 Sq Feet), 100% Pure Cotton Cheese Cloths for Straining Reusable, Unbleached Ultra Fine Cheese Cloth Fabric, Premium Muslin Cloth for Straining (1 Sq Yard)
Spring Chef Professional Box Grater, Stainless Steel with 4 Sides, Best for Parmesan Cheese, Vegetables, Ginger, XL Size, Red
Rotary Cheese Grater Cheese Shredder - Cambom Round Mandoline Slicer Vegetable Slicer Walnuts Grinder with Strong-Hold Suction Cup Base and Cleaning Brush
Olicity Cheese Cloths, Grade 90, 20x20Inch, Double-Layer 100% Unbleached Pure Cotton Muslin Cloth for Straining, Reusable Hemmed Cheese Cloth Fabric Filter for Cook, Brew Coffee Strainer - 4 Pieces
Gorilla Grip Stainless Steel Box Grater, 4-Sided XL Cheese and Spice Graters with Handle, Slice, Shred, Grate Vegetables, Ginger, Potatoes, Handheld Food Shredder, Zester, Includes Container, Pink

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Cheese Tools product in question has a high level of customer satisfaction. With an average rating of 4.65 out of 5 and over 11,000 reviews, it is clear that many customers are happy with their purchase. As for advice, it is important to continue to monitor customer feedback and address any issues or concerns that may arise. Additionally, it may be helpful to actively seek out and encourage customer reviews, as positive reviews can help to boost sales and improve the product's overall reputation. Finally, it may be worth considering ways to differentiate the product from competitors in order to stand out in the marketplace and attract new customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is kitchen, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Cheese Tools product are kids, families, and daughters. This suggests that the product is popular among households with children, emphasizing its appeal to a family-oriented demographic. The high number of mentions for "kid" indicates that parents may be purchasing this product to involve their children in cooking or meal preparation activities. In terms of usage, the top three places where customers use this product are the kitchen, counter, and dishwasher. This implies that the Cheese Tools are primarily used in food preparation areas, highlighting their practicality and convenience for use in the kitchen. The significant number of mentions for "kitchen" suggests that customers perceive this product as an essential tool for culinary tasks. Furthermore, the top two usages of the product are as a gift and for making grilled cheese sandwiches. The high number of mentions for "gift give" indicates that customers consider the Cheese Tools as a suitable present, possibly for occasions like birthdays or housewarming parties. The popularity of grilled cheese sandwiches as a specific usage suggests that customers appreciate the product's ability to enhance their cooking experience and create delicious meals. Based on this analysis, the customer profile for the Cheese Tools product can be described as families with children, particularly daughters, who enjoy spending time in the kitchen and engaging in cooking activities together. These customers value practicality, convenience, and the ability to create enjoyable meals. To cater to this customer profile, it would be beneficial to emphasize the family-friendly aspects of the product, such as its ease of use and potential for involving children in cooking. Additionally, highlighting the product's versatility in making various dishes, not just grilled cheese sandwiches, could attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are handle, suction, grater, product, cheese. The most mentioned elements about handle are break(1.62%), break the first time i use it(0.76%).
The top 5 positive reviews are grater, product, cheesecloth, size, quality. The most mentioned elements about grater are solid(2.73%), easy to use(1.74%).
break the first time i use it0.76%
fall out0.76%
snap off during the second use0.54%
easy to use1.74%
good quality1.61%
easy to clean0.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Cheese Tools is the handle, accounting for 9.49% of the mentions. Additionally, the top five cons mentioned are the handle, suction, grater, product, and cheese. On the other hand, the top pro aspect mentioned most is the grater, accounting for 12.12% of the mentions. From this data, we can conclude that the handle is a significant drawback for users, as it is mentioned both as the top con aspect and within the top five cons. This suggests that there may be issues with the design, comfort, or durability of the handles in cheese tools. Suction is another con mentioned, indicating that users may have experienced difficulties with the vacuum's suction power. On the positive side, the grater is the top pro aspect mentioned, indicating that users appreciate the grating functionality of these cheese tools. This suggests that the grater is effective and performs well, which is a positive aspect for potential buyers. To improve product development and selection in this category, it would be beneficial to address the handle-related issues mentioned as cons. Manufacturers could focus on designing handles that are comfortable to hold, durable, and easy to grip. Additionally, addressing the suction concerns would enhance the overall performance of the vacuum. Furthermore, it would be helpful to gather more specific feedback on the grater aspect, as it is mentioned as both a pro and a con. Understanding the reasons behind these mentions can provide insights into how to further improve the grating functionality. Overall, by addressing the handle and suction issues, while capitalizing on the positive aspect of the grater, manufacturers can enhance the user experience and create more desirable cheese tools in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy Cheese Tools based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and dimensions, in order to make an informed purchasing decision. Other factors that influence customer behavior include advertising attraction and recommendations from friends, but these are less significant compared to the product description. To optimize Amazon listings for Cheese Tools, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. This can include information about the materials used, the size and weight of the tool, and any special features or functions that set it apart from other products in the category. Additionally, sellers should consider using high-quality images and videos to showcase their products and provide customers with a better understanding of how they work. By focusing on these key elements, sellers can increase the likelihood of attracting and converting potential customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long12
last long
last forever
cord longer7
cord long
cord longer
long cord
good suction7
suction good
good suction grip
suctioning good
know sooner7
small size6
size small
small size
2 year ago5
year ago
along time ago5
long time ago
many year ago
dishwasher safe4
dishwasher safe
completely dishwasher safe
plastic dishwasher safe

Based on the customer feedback, it seems that the most important expectation for Cheese Tools is durability and longevity, with 12 mentions of this attribute. Customers want to invest in a product that will last them a long time and provide value for their money. This suggests that sellers should prioritize the quality of materials and construction when developing their Cheese Tools. The second most common expectation is for the product to simply "last," with 8 mentions. This could be interpreted as a desire for a product that is not only durable, but also reliable and consistent in its performance. Sellers should consider emphasizing the reliability of their Cheese Tools in their marketing efforts. Lastly, customers seem to desire a longer cord for their Cheese Tools, with 7 mentions. This could be a specific feature that sellers could focus on when developing their products, as it could set them apart from competitors and meet a specific customer need. Overall, sellers should prioritize product development that emphasizes durability and reliability, while also considering specific features such as cord length. In terms of marketing promotion, highlighting the quality of materials and construction, as well as any unique features, could be effective in attracting customers who value longevity and performance in their Cheese Tools.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It is good quality. It is a nice color of purple. It is very large.
SOLIDNov. 2022
This is a solid and strong kitchen tool! It's doesn't feel flimsy to any degree. it seems like it'll last for a while!
Best everOct. 2022
Best ever
never used itDec. 2022
i cant rate the other questions, this is a Christmas gift
I really like this brand of cheese cloth. It’s a great value and I don’t mind cutting it to the size I need. I don’t get overly concerned if I toss the square I’ve cut after I’ve used it Because the older I get the less I want to deal with trying to get stains out of stuff. It is a bit thinner than some cheese cloth I have used but it is still a very good quality. And when I need more I will definitely buy this again.
Bonnie W
Works great!Dec. 2022
This grater is bigger than I am used to, but it's much easier to handle and makes the work go more quickly.
Easy to useNov. 2022
This is easy to use, for grating potatoes for hash browns. Great for vegetables in salads, and cheese too
Well builtJul. 2022
Not flimsy.
Erik F
The way it grates is amazing

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