Chips & Crisps product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 23
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Lay's Classic Potato Chips 6 Bags
Lay's Potato Chip Variety Pack, 1 Ounce (Pack of 40)
Frito-Lay Variety Pack, Party Mix, 40 Count
Doritos 3D Crunch, 2 Flavor Variety Pack, 0.625 oz Bags, (Pack of 36) (Assortment May Vary)
SunChips Harvest Cheddar Flavored Multigrain Snacks, 1 Ounce (Pack of 104)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Chips & Crisps product in question has a high level of customer satisfaction. With an average rating of 4.48 out of 5 and a total of 28,071 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is important for businesses to continue to monitor customer feedback and make improvements where necessary to maintain high levels of customer satisfaction. Additionally, it may be beneficial to actively engage with customers through social media or other channels to build brand loyalty and gather valuable insights.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this Chips & Crisps product is families with children, particularly those who are of school age. The fact that "kid" is the most frequently mentioned user and "school" is the most frequently mentioned place to use the product suggests that parents are likely packing these chips in their children's lunches or giving them as snacks to eat during the school day. Additionally, the fact that "family" and "son" are also frequently mentioned users suggests that this product is likely being consumed by the whole family, not just children. The fact that "grocery" is the second most frequently mentioned place to use the product also supports this idea, as families are likely purchasing these chips during their regular grocery shopping trips. Based on the top two usages of the product being "snack" and "lunch," it seems that this product is being marketed as a convenient and easy option for busy families who need quick and easy snacks and lunch options. Overall, the customer profile for this product is likely families with school-aged children who are looking for convenient and easy snack and lunch options. To appeal to this customer profile, the company could consider marketing the product as a healthy and nutritious option for busy families, as well as highlighting the convenience and ease of use of the product. They could also consider offering different flavors or varieties of the product to appeal to a wider range of tastes and preferences.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chip, bag, product, texture, portion size. The most mentioned elements about chip are stale(16.88%), break too easily(2.63%).
The top 5 positive reviews are flavor, taste, chip, portion size, bag. The most mentioned elements about flavor are good(14.91%), like like(2.89%).
break too easily2.63%
taste stale1.36%
portion size2.58%
like like2.89%
on point0.41%
portion size8.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of Chips & Crisps is the chip itself, with 38.91% of respondents mentioning it. Other cons include the bag, product, texture, and portion size. On the other hand, the top pro aspect mentioned is flavor, with 23.89% of respondents citing it as a positive aspect. Other pros were not mentioned in the data provided. Overall, it seems that consumers are most concerned with the quality of the chip itself, as well as the packaging and portion size. However, flavor is still a major factor in determining whether or not a consumer will purchase a particular brand or type of chip. To improve product development and selection, companies in the Chips & Crisps category should focus on improving the quality of their chips, as well as finding ways to make their packaging more appealing and convenient for consumers. Additionally, they should consider offering a wider variety of flavors and portion sizes to cater to different consumer preferences. By addressing these concerns and offering a more diverse range of products, companies can better meet the needs and preferences of their target audience and improve their overall sales and customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
portion control3
variety of flavor3

Based on the data provided, it seems that customers primarily buy chips and crisps based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product, such as its flavor, ingredients, texture, and any unique selling points. Some reasons why the product description is the top feature could be that customers want to ensure they are purchasing a product that meets their taste preferences, dietary restrictions, or specific requirements. They may also be looking for detailed information about the product's quality, freshness, and any additional benefits it offers. Based on this information, here are some suggestions for optimizing Amazon listings in the chips and crisps category: 1. Detailed and Accurate Descriptions: Ensure that the product description is comprehensive, highlighting key features, flavors, ingredients, and any unique aspects of the chips or crisps. Use clear and concise language to convey the information effectively. 2. High-Quality Images: Include high-resolution images that showcase the product from different angles, highlighting its texture, packaging, and any additional features. This will help customers visualize the product and make an informed decision. 3. Customer Reviews: Encourage customers to leave reviews and ratings for your product. Positive reviews can enhance the product's reputation and build trust among potential buyers. Address any negative feedback promptly and professionally. 4. Competitive Pricing: While price is not the top feature, it still plays a significant role in customer decision-making. Ensure that your pricing is competitive compared to similar products in the market. Consider offering discounts or promotions to attract more customers. 5. Brand Reputation: Although brand reputation is not the primary motivator, it still holds some importance. Highlight any positive aspects of your brand, such as sustainability practices, quality control measures, or any certifications that set your product apart from competitors. By optimizing your Amazon listing based on these suggestions, you can provide customers with the information they need to make an informed purchase decision, ultimately increasing the likelihood of them choosing your chips or crisps over others in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
expiration date54
expiration date
long expiration date
expiration date long
expiration date far out
bag big27
bag big
big bag
large bag
bag large
more vanilla flavor19
more flavor
more flavoring
more chip
chip chip
chip good
chip last long
large portion size16
portion big
portion size big
portion large
large serve size
portion size large
expiration date farther out14
longer expiration date
expiration date further off
expiration date less than 2 month
expiration date long month
expiration date more month out
fresh one

Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to chips and crisps is the expiration date. This suggests that customers are looking for products that have a longer shelf life, which can be achieved through better packaging and storage methods. Sellers should prioritize developing products that have a longer shelf life and communicate this clearly to customers through their marketing efforts. The second most mentioned expectation is the size of the bag, which suggests that customers are looking for larger bags of chips and crisps. This could be due to a desire for more value for their money or a preference for larger portions. Sellers should consider offering larger bag sizes or bundling multiple bags together to meet this expectation. Finally, the mention of "more" could refer to a desire for more variety in flavors or types of chips and crisps. Sellers should prioritize developing new and unique flavors to keep customers interested and engaged with their products. In terms of marketing promotion factors, sellers should focus on highlighting the longer shelf life of their products, offering larger bag sizes or bundle deals, and promoting their unique flavors and varieties. They should also consider partnering with influencers or running social media campaigns to increase brand awareness and engagement. By prioritizing these factors, sellers can better meet customer expectations and increase sales in the chips and crisps category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Steve M.
Old productFeb. 2021
Ordered 50 bags in late January. Arrived with a Feb. 9 expiration date. Only 2 weeks left on the use by date. No time to eat them all that fast. So most of the order went to waste.
I received them in June 2 and expiration dates are June 28 or July 12. I expected a short shelf life so that’s okay. I plan on eating them fast. The bags I have opened are tasty and fresh.
mike plum
Five StarsDec. 2017
Doritos what else is there to say mmmm.
Ordered yesterday. Received this afternoon. Already expired. So disappointing.
StaleJul. 2021
Chips were stale. Date on them were 1 month away when they arrived. Most bags were crushed. Not worth the money.
FlavorJun. 2019
Was super good as always, nice to have on hand for the family, and grandkids
opened bagsJul. 2021
My husband is finding opened bags, so of course having to throw them away.
I've bought this 3x and each time the chips were stale. DO NOT BUY!
My teen loved all the flavors. Great options for the spicy lover in your family.

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