Chukka product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mantah Oval Chalkboard Labels 200pcs with 2 White Chalk Marker, Reusable Waterproof Chalk Label for Storage Bin, Labels for Food Container, Label for Jars, Containers
UGG Men's Neumel Boot
Vostey Men's Hiking Boots Waterproof Casual Chukka Boots for Men
Skechers Men's Relment-Pelmo Hiking Boot
Lugz Men's Convoy Fashion Boot

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a total of 17067 reviews and falls under the category of Chukka on Amazon's Best Sellers Rank (BSR). However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction for this product. However, the fact that it has a high number of reviews suggests that it is a popular item among customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of its strengths and weaknesses. Additionally, you may want to consider reaching out to the seller or manufacturer to inquire about the missing average rating and any other questions you may have about the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is warehouse, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Chukka product is primarily associated with three key users: the husband, son, and friend. The husband is mentioned the most, with 516 mentions, followed by the son with 201 mentions, and the friend with 27 mentions. This suggests that the product appeals to individuals who are likely to be male and have close relationships with the customer. In terms of usage, the top three places where customers use this product are the house (24 mentions), solid concrete (15 mentions), and the warehouse (11 mentions). This indicates that the Chukka product is versatile and suitable for various environments, including both indoor and outdoor settings. Furthermore, the two most common uses of the product are as a gift (83 mentions) and for walking (180 mentions). This implies that customers often purchase the Chukka product as a present for someone, possibly indicating that it is perceived as a desirable and stylish item. Additionally, the high number of mentions related to walking suggests that the product is comfortable and suitable for everyday use. Based on this analysis, the customer profile for the Chukka product can be described as someone who values style, versatility, and comfort. They are likely to be individuals who have close relationships with their family and friends, as indicated by the mentions of the husband, son, and friend. They may also be interested in gifting the product to others, indicating a consideration for the preferences and tastes of their loved ones. To further cater to this customer profile, it would be beneficial to focus on marketing the Chukka product as a fashionable and versatile item suitable for various occasions. Emphasizing its comfort and durability for walking could also be an effective selling point. Additionally, offering customization options or limited edition designs may appeal to customers who value uniqueness and personalization.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are boot, shoe, sol, fit, left shoe. The most mentioned elements about boot are too wide(1.43%), to heavy(1.28%).
The top 5 positive reviews are boot, shoe, fit, quality, leather. The most mentioned elements about boot are comfortable(17.14%), look nice(7.12%).
too wide1.43%
to heavy1.28%
fit small0.50%
run small0.36%
left shoe0.36%
look nice7.12%
fit well4.47%
good quality4.18%
hold up pretty well0.54%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Chukka category has both pros and cons. The top pro aspect mentioned most is boot, which suggests that customers appreciate the style and design of the Chukka boot. However, the top con aspect mentioned most is also boot, which indicates that there may be issues with the fit or comfort of the boot. The top 5 cons mentioned include boot, shoe, sol, fit, and left shoe, which suggests that customers have concerns about the overall quality and fit of the Chukka boot. On the other hand, the top 5 cons of the tip are boot, shoe, fit, quality, and leather, which suggests that customers have similar concerns about the quality and fit of the tip. To improve product development and selection, it may be helpful to focus on addressing the concerns customers have about the fit and quality of the Chukka boot. This could involve using higher quality materials, improving the design to provide a better fit, or offering more size options to accommodate a wider range of foot sizes. Overall, while the Chukka category has both pros and cons, there is potential for improvement and growth in this market. By addressing customer concerns and focusing on product development, it may be possible to create a more successful and popular line of Chukka boots.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look good4

Based on the data provided, it seems that customers primarily buy products in the Chukka category due to the product description. This indicates that customers are highly influenced by the information provided about the product. The detailed and compelling product descriptions likely help customers understand the features, benefits, and quality of the Chukka shoes, leading to their purchase decision. Some reasons why product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information about the Chukka shoes, including their design, materials, and unique features. This helps customers make informed decisions. 2. Differentiation: A compelling product description highlights the unique selling points of the Chukka shoes, setting them apart from competitors. This can include details about the craftsmanship, comfort, or style, which attract customers seeking something special. 3. Trustworthiness: A comprehensive product description builds trust with customers. When they find accurate and detailed information, they feel confident in the product's quality and are more likely to make a purchase. Based on this information, here are some suggestions for Amazon listing optimization: 1. Enhance product descriptions: Ensure that the product descriptions are informative, engaging, and highlight the key features and benefits of the Chukka shoes. Use descriptive language and provide specific details that resonate with potential buyers. 2. Include customer reviews: Incorporate positive customer reviews within the product description. This adds social proof and reinforces the trustworthiness of the product. 3. Optimize keywords: Conduct keyword research to identify relevant terms customers use when searching for Chukka shoes. Incorporate these keywords naturally within the product description to improve visibility in search results. 4. Use high-quality images: Include multiple high-resolution images that showcase the Chukka shoes from different angles. This helps customers visualize the product and make an informed decision. By focusing on these optimization strategies, sellers can effectively leverage the importance of product descriptions to attract and convert customers in the Chukka shoe category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long21
last long
more comfortable8
more comfortable
give more comfortable
more comfortable feel
fully water proof6
water proof
break in5
break in more
break in
break in quickly
breaking in
gel insert4
gel or insert
gel insert
extra cushioning3
more cushion
more cushioning
size 103
size 6
size 10 m
size 14
last 5 year3
last 5+ year
last five year
last 5 year

Based on the customer feedback, it is clear that comfort is the most important factor for customers when it comes to Chukka shoes. This means that sellers should prioritize developing products that are not only stylish but also comfortable to wear for extended periods of time. This could involve using high-quality materials, such as soft leather or breathable fabrics, and incorporating features like cushioned insoles or supportive arches. In addition to comfort, customers also value products that are fully waterproof. This suggests that sellers should consider using waterproof materials or treatments in their products to meet this expectation. This could be a key selling point for customers who live in areas with frequent rain or snow. Finally, customers also expressed a desire for "more" in their Chukka shoes. This could mean a variety of things, such as more color options, more sizes, or more customization options. Sellers should consider conducting market research to determine what specific "more" factors are most important to their target audience and prioritize product development accordingly. In terms of marketing promotion factors, sellers should focus on highlighting the comfort and waterproof features of their Chukka shoes in their advertising and product descriptions. They should also consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews. Additionally, sellers could partner with influencers or fashion bloggers to showcase their products and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Adrian Jones
ComfortableAug. 2019
5 stars
Kyle Knepp
I've used these boots a few times since I got them. I went hiking for about 5 hours the other day and these boots were very comfortable during that time. Most of the time, my heels get scratched up after hiking for a good length of time. I was pleasantly surprised when my feet felt good after I was done. I also like the look of these boots as well. All in all, I'm happy with the quality of the boots as well as the price.
Steve Rosado
They feel comfortable and we're ready to wear straight out of the box. So far they been pretty good in this cold rainy weather.
NiceSept. 2022
I have several pairs comfortable.
Nice hiking boots that don't require any break in. They look good too.
Taking a trip to Lourdes, France, and was looking for good boots that are comfortable, light, and good for rainy areas. I went to Skechers to take a look at what they have. Some of their boots were too heavy. Some didn’t look particularly fashionable. This pair, however, was light, very comfortable, and is waterproof. It looks great and is a good buy. I’m more than pleased.
AwesomeNov. 2020
Super comfortable. I have hiking boots for pacific crest trail i loved while these are not as sturdy they are comfortable and perfect for daily use. Highly recommend, also perfect fit in my regular shoe size
Theodored D.
I have been wearing these two to three times per week, since purchased and the have been comfortable and have shown practically no wear
I work in retail so it isn't excessive use, but they are already falling apart.
SketchersNov. 2018
Work and i like them a lot.

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