Cinnamon Rolls product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Katz Gluten Free Cinnamon Rolls. Fresh Baked Rolls Made With Real Cinnamon and Covered In A Sweet Glaze. Grain Free. Tree Nut Free, Peanut Free. Dairy Free. Soy Free. Kosher. 4 Individually Wrapped Cinnamon Buns 8.5 oz. (Pack of 6)
Cloverhill Big Texas Cinnamon Rolls (4 oz. roll, 16 ct.) (pack of 2)
Cloverhill Big Texas Cinnamon Rolls (4 oz. roll, 16 ct.) (pack of 6)
Cloverhill Big Texas Cinnamon Roll 4 oz. roll, 12 ct. A1
Cloverhill Big Texas Cinnamon Roll 4 oz. roll, 12 ct. (pack of 3) A1

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Cinnamon Rolls product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.16 out of 5 and a total of 138 reviews. This suggests that customers are generally happy with the product and find it to be of good quality. However, it's important to note that the data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that there are other factors, such as price or shipping times, that could impact customer satisfaction. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, you may want to compare the product to similar items in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is girlfriend, the most commonly moment of use is christmas, the most common location is microwave, the most common behavior is dinners . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product, Cinnamon Rolls, is likely to be someone who enjoys baking or using a microwave to heat up pre-made baked goods. The top three users mentioned are girlfriend, daughter, and husband, which suggests that this product may be popular among families or couples. The fact that the microwave is the most popular place to use the product, with five mentions, indicates that convenience is an important factor for these customers. They may be looking for a quick and easy breakfast or snack option that can be prepared in a matter of minutes. The fact that dinners and eating were only mentioned once each suggests that this product may not be seen as a main meal option, but rather as a snack or dessert. Based on this data, some suggestions for the customer profile could include marketing the product as a convenient and easy-to-prepare snack or breakfast option for busy families or couples. Emphasizing the product's versatility, such as its ability to be heated up in the microwave or used in baking, could also be effective. Additionally, highlighting the product's sweet and indulgent flavor profile may appeal to those looking for a treat or dessert option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are heat, icing. The most mentioned elements about heat are melt the ice too much(50.00%).
The top 5 positive reviews are flavor, taste, cinnamon roll, bun, gf cinnamon buns. The most mentioned elements about flavor are good(11.11%), rich(11.11%).
Grocery & Gourmet Food > Breads & Bakery > Refrigerated Doughs > Cinnamon Rolls
melt the ice too much50.00%
not overly or sickly sweet5.56%
cinnamon roll16.67%
gf cinnamon buns5.56%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of cinnamon rolls is heat, which was mentioned by 50% of respondents. Other cons mentioned include icing, taste, cinnamon roll, bun, and gluten-free cinnamon buns. On the other hand, the top pro aspect of cinnamon rolls is flavor, which was mentioned by 27.78% of respondents. Overall, the sentiment analysis suggests that while cinnamon rolls are generally enjoyed for their flavor, there are some common issues that consumers have with them, such as the heat and icing. To improve the product, manufacturers could consider developing cinnamon rolls that are less prone to becoming too hot or that have a more balanced icing-to-roll ratio. Additionally, they could explore new flavors or variations of cinnamon rolls to appeal to a wider range of consumers. When it comes to product selection, consumers should consider their personal preferences and dietary restrictions when choosing cinnamon rolls. For example, those who are gluten-free may want to look for options that are specifically labeled as such, while those who prefer a less sweet roll may want to opt for a version with less icing. Ultimately, the key is to find a cinnamon roll that satisfies your taste buds while also addressing any concerns you may have about the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy Cinnamon Rolls for their delicious taste, comforting aroma, and indulgent texture. However, the top feature that drives customers to purchase this product is the product description. A well-written product description can entice customers with mouth-watering descriptions of the cinnamon flavor, the soft and fluffy texture, and the sweet icing on top. To optimize the Amazon listing for Cinnamon Rolls, it is important to focus on creating a compelling product description that highlights the unique features and benefits of the product. This can include using descriptive language to evoke the senses and create a sensory experience for the customer. Additionally, including high-quality images that showcase the product's appearance and texture can also be effective in attracting customers. Finally, incorporating customer reviews and ratings can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big package1
big package
less frost on top1
less frost on top
more in package1
more package
more than 1 box1
more offer in one box
more vanilla flavor1
more cinnamon flavor

Based on the information provided, it is unclear what the undefined mentions are in relation to customer expectations for cinnamon rolls. However, I can still provide an analysis of customer expectations for this category. When it comes to cinnamon rolls, customers generally expect a sweet and indulgent treat that is soft, fluffy, and loaded with cinnamon flavor. They may also expect the rolls to be generously topped with icing or glaze, and possibly even additional toppings like nuts or raisins. In terms of product development prioritization, sellers should focus on perfecting the texture and flavor of their cinnamon rolls. This may involve experimenting with different dough recipes, cinnamon blends, and icing or glaze variations. Additionally, sellers may want to consider offering different sizes or shapes of cinnamon rolls to appeal to a wider range of customers. When it comes to marketing promotion factors, sellers should emphasize the freshness and quality of their cinnamon rolls. They may also want to highlight any unique or special ingredients they use, such as organic flour or locally sourced cinnamon. Social media can be a powerful tool for promoting cinnamon rolls, as customers love to see mouth-watering photos and videos of delicious baked goods. Finally, offering promotions or discounts for bulk orders or repeat customers can help build loyalty and encourage customers to keep coming back for more.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsMay 2018
love my texas rolls , can't beat them.
B. B.
My FavoriteDec. 2022
I leave super early in the morning and have no time to fix breakfast and don’t want to stop and buy it. I grab one of these and eat it on the way to work and stay satisfied until I get home for dinner after work.
Expiration date a bit soon.
Donald B.
WonderfulJun. 2022
I love Katz gf products and purchase them frequently. Their products are tasty and affordable. I was disappointed this time with tge shipping. When tge order arrived it was completely thawed and almost hot. The icing on the cinnamon rolls had completely melted. I put them in tge freezer and hope they will be okay. This has never happened before and I was quite upset. After all they cost $37+ for the case. Someone should address this. As I said never happened before. I will nit order thru Amazon again. Instead I will order directly from Katz to insure efficient and timely shipping.
Deric Clyburn
DeliciousSept. 2022
I enjoyed the flavor of brought back the nostalgia of my childhood.
Girly Girl
Product only has a a week before expiration date and 18days to receive is ridiculous
DeliciousJan. 2022
Best cinnamon rolls out there. But can buy for $8 at Sam's.
TastyMar. 2021
Husband has one every morning!

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