Circuit Breaker product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
T Tocas 12V - 48V DC 120 Amp Surface-Mount Circuit Breakers with Manual Reset Switch Button for Boat Marine RV Yacht Battery Truck Solar, Waterproof (120A)
T Tocas 30A Surface-Mount Circuit Breaker with Manual Reset Switchable, 12V - 48V DC Waterproof
Hamolar 3 Pack 30 Amp Auto Car Stereo Audio Circuit Breaker Fuse 12-48VDC Manual Reset Button Switch Fuses, with Wire Lugs Copper Washer
Nilight 5 Gang Multi Function Rocker Switch Backlit Dual USB Charger, Digital Voltmeter, 12V Outlet Pre-Wired Switch Panel with Inline Fuse for RVs Cars Boats Trucks Trailers, Red (90124E)
WOHHOM 70 Amp Circuit Breaker with Manual Reset 12V-36V DC Waterproof Surface Mount for Car Audio Rv Marine Boat Truck Trolling Motors, 30-300A Car Speaker Resettable Fuse

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Circuit Breaker product on Amazon has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 1554 reviews, it suggests that customers are generally happy with the product. As an AI language model, I don't have access to the specific reviews or feedback from customers, but it's safe to assume that the product is meeting or exceeding customer expectations. If you're considering purchasing this Circuit Breaker product, it's always a good idea to read through some of the reviews to get a better understanding of what customers are saying. Additionally, it's important to make sure that the product meets your specific needs and requirements before making a purchase. Overall, based on the data provided, it seems that the Circuit Breaker product on Amazon has a high level of customer satisfaction, and it's worth considering if you're in the market for this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is boat, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Circuit Breaker product is most commonly used in recreational vehicles such as boats and RVs, as well as in cars. The top three users of the product are friends, fathers, and husbands, indicating that the product may be popular among men who enjoy outdoor activities and travel. The fact that "travel" is one of the top two usages of the product suggests that customers may be using the Circuit Breaker for long road trips or extended stays in their RVs or boats. The mention of "test" as a usage could indicate that some customers are using the product for diagnostic or troubleshooting purposes. Based on this data, it may be beneficial for the company to target male customers who enjoy outdoor activities and travel, particularly those who own or frequently use boats, RVs, or cars. Marketing efforts could focus on the durability and reliability of the Circuit Breaker for use in these types of vehicles, as well as its usefulness for troubleshooting and diagnosing electrical issues. Additionally, the company could consider expanding its product line to include related products that would appeal to this customer profile, such as camping gear or outdoor electronics.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are breaker, product, circuit breaker, terminal, fuse. The most mentioned elements about breaker are quickly trip(3.00%), do not work(0.86%).
The top 5 positive reviews are product, breaker, install, circuit breaker, switch. The most mentioned elements about product are good quality(4.05%), easy to install(2.89%).
Automotive > Replacement Parts > Switches & Relays > Switches > Circuit Breaker
quickly trip3.00%
do not work0.86%
get hot0.86%
can not sustain even 75 amp at 12volts0.43%
constantly trip below state amperage0.43%
circuit breaker4.29%
good quality4.05%
easy to install2.89%
100 % water resistant0.58%
easy fixation . after0.58%
easy to use0.58%
circuit breaker6.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Circuit Breaker category has more negative aspects than positive ones. The top 1 con aspect mentioned most is the breaker, which is also present in the top 5 cons of vacuum, tip, and product. This suggests that the breaker is a significant pain point for consumers across different products in this category. On the positive side, the top 1 pro aspect mentioned most is the product itself, which indicates that consumers appreciate the overall quality and usefulness of Circuit Breakers. To improve product development and selection, manufacturers should focus on addressing the breaker-related issues that consumers are experiencing. This could involve improving the durability and reliability of breakers, as well as making them easier to install and use. Additionally, manufacturers should continue to prioritize product quality and functionality to maintain positive sentiment among consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy circuit breakers based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why product description is the top feature could be that customers want to ensure that the circuit breaker is compatible with their electrical system, that it meets safety standards, and that it has the necessary features for their specific needs. To optimize Amazon listings for circuit breakers, sellers should focus on providing detailed and accurate product descriptions that highlight the key features and benefits of the product. They should also consider including customer reviews and ratings, as well as images and videos that showcase the product in use. Additionally, sellers may want to consider offering competitive pricing and leveraging social proof by highlighting recommendations from friends or other trusted sources.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
3 8 " bolt1
3 8 " bolt
3 8 - 16 studs1
3 8 - 16 studs
50a breaker1
50a breaker
blue sea circuit breaker1
blue sea circuit breaker
brand name print on face1
brand name print on face

Based on the information provided, it is unclear what specific customer expectations are for the Circuit Breaker category. However, in general, customers may expect circuit breakers to be reliable, durable, and easy to install and use. They may also expect them to provide effective protection against electrical overloads and short circuits. To better understand customer expectations for this category, sellers could conduct market research, such as surveys or focus groups, to gather feedback from potential customers. This could help them identify specific features or qualities that customers value most in circuit breakers. Based on this information, sellers could prioritize product development efforts to focus on improving or adding features that are most important to customers. For example, if customers value ease of installation, sellers could develop circuit breakers that are designed to be more user-friendly and require less technical expertise to install. In terms of marketing promotion factors, sellers could highlight the specific features or benefits that are most important to customers in their advertising and promotional materials. For example, if customers value reliability, sellers could emphasize the durability and long lifespan of their circuit breakers. Overall, by understanding and prioritizing customer expectations, sellers can develop and market circuit breakers that better meet the needs and preferences of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This circuit breaker worked for my marine application as a combined Isolator and Circuit protection device for my Bowthruster , the device is smaller than anticipated .
This should not be rated for 250 amps. On system startup I was testing charger output. After about 5 minutes of around 90 amps I could smell something hot. I checked all connections and they were fine. Turns out this breaker was very hot. I am replacing with a made in USA one. I regret purchasing this. I regret not installing it within the return window.
I like this circuit breaker so much. It has brought a lot of help to my car. The use period is very convenient. No matter where it is from, I like this product very much. A good shopping experience .
Trips at no where near the rated amperage. Supposed to be 250 amp, it trips somewhere around 150 amps for a couple minutes. I have a great amp meter in a victron bmv 712, and this breaker gives up the ghost WAY to early.
It Worked perfectly to replace the main battery breaker for my boats electronics. Arrived quickly and was exactly what I was looking for. good product.
Woody Boater
The on/off lever on this STETION 20 Amp Resettable Fuse Circuit Breaker broke after a few months of intermittent use on a boat. It was used maybe 10 times over the short boating season and now it won't reset.
Trips lowMay 2022
Others have reported it as well, you should consider the feedback of tripping low. I bought a 80A model for protecting the output of my solar MPPT controller, which is rated at 70A maximum. This breaker kept tripping when the current was around 65A. Also by definition, current should not exceed 70A so a 80A breaker should not trip unless something is very wrong. I had to throw these away (including another 40A that I used at the input of the solar MPPT, though it never tripped) and replaced them with marine grade ones. They are a bit more expensive but much more reliable.
A. Cardwell
This is the right size for protection between the solar controller and deep cycle battery. Works fine.
Customer Brad
Nice dual purpose breaker and switch that looks good installed.
Tab McBlane
Perfect fit for my need of breaking the positive line of a solar system

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