CLA product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bronson CLA 3000 Extra High Potency Supports Healthy Weight Management Lean Muscle Mass Non-Stimulating Conjugated Linoleic Acid, 90 Softgels
Max Potency CLA 1250 (180 Softgels) with 95% Active Conjugated Linoleic Acid | Weight Management Supplement for Men and Women | Non-GMO, Soy & Gluten Free
BULKSUPPLEMENTS.COM CLA Softgels (Conjugated Linoleic Acid) - CLA Supplements for Energy, CLA 1000mg from Safflower Oil - 1 Softgel per Serving - 300-Day Supply (300 Softgels)
NatureWise CLA 1250 Natural Exercise Enhancement (1-Month Supply), Support Lean Muscle Mass, Promote Energy, Non-Stimulating, Non-GMO, Gluten-Free, & 100% Safflower Oil (Packaging May Vary) (90 Count)
BPI Sports CLA+Carnitine–Conjugated Linoleic Acid–Weight Loss Formula –Metabolism, Performance, Lean Muscle–Caffeine Free–For Men & Women–Watermelon Freeze–50 servings – 12.34 oz.(Packaging May Vary)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the CLA category on Amazon is 4.34, which is quite positive. Additionally, with a total of 19,289 reviews, it indicates a significant number of customers have shared their feedback. This high average rating suggests that customers are generally satisfied with the CLA products available on Amazon. It implies that the majority of customers have had positive experiences and are happy with their purchases. Considering this information, my advice would be to continue focusing on maintaining the quality and customer satisfaction of CLA products. It's crucial to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help gather more feedback and further improve the overall customer experience. Furthermore, it would be beneficial to analyze the reviews in more detail to identify any common themes or areas for improvement. This can help address any potential issues and enhance customer satisfaction even further. Overall, the data suggests that the CLA products on Amazon have been well-received by customers, but it's important to continuously strive for excellence and ensure that customer satisfaction remains a top priority.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is morning, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and customer profile for the CLA product. Firstly, it is evident that the product is commonly used by individuals in their fitness routines. The top two usages mentioned are "workout" with 886 mentions and "diet" with 131 mentions. This suggests that customers are primarily interested in incorporating CLA into their exercise and nutrition plans to support their fitness goals. Secondly, the top three users mentioned are "friend" with 143 mentions, "husband" with 129 mentions, and "wife" with 97 mentions. This indicates that the product is often recommended or used by individuals within close relationships. It suggests that word-of-mouth and personal recommendations play a significant role in the adoption of this product. Lastly, the top three places where the product is used are the "gym" with 204 mentions, "bathroom" with 24 mentions, and "treadmill" with 7 mentions. This implies that customers prefer using the product in fitness-related environments, possibly before or after their workouts. The mention of the bathroom suggests that the product may be taken in pill or capsule form. Based on these findings, we can suggest a customer profile for the CLA product. The ideal customer is likely someone who is health-conscious, actively engaged in fitness activities, and seeking to enhance their workout and diet routines. They may be influenced by personal recommendations from friends, spouses, or partners. This customer is likely to be a regular gym-goer, valuing their fitness goals and looking for supplements to support their efforts. To target this customer profile effectively, marketing efforts should focus on highlighting the benefits of CLA for workout performance and weight management. Collaborating with fitness influencers or trainers who can endorse the product may also be beneficial. Additionally, emphasizing the convenience and ease of incorporating CLA into daily routines, especially at the gym, could resonate with this customer segment. Overall, understanding the usage patterns and customer profile can help tailor marketing strategies and product positioning to effectively reach and engage the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pill, product, capsule, large, taste. The most mentioned elements about pill are big(22.92%), hard to swallow(2.84%).
The top 5 positive reviews are product, pill, quality, cla, capsule. The most mentioned elements about product are good quality(9.30%), easy to swallow(1.10%).
hard to swallow2.84%
strong smell1.14%
difficult to swallow0.38%
hard to get down0.38%
good quality9.30%
easy to swallow1.10%
wipe clean0.61%
help slim down0.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across different categories is the "pill." This suggests that many people have concerns related to the size, shape, or ease of swallowing pills. Additionally, the term "product" appears frequently in both the cons and pros, indicating that it is a significant factor in people's opinions. In terms of cons, the data highlights several common issues. These include concerns about the pill itself, such as its size, taste, and capsule form. Other cons mentioned are related to the vacuum aspect, such as its large size. Quality is also mentioned as a drawback for the tip category, along with the presence of CLA (Conjugated Linoleic Acid). On the positive side, the most commonly mentioned pro aspect is the "product." This suggests that people appreciate the overall quality or effectiveness of the products in this category. Based on this analysis, there are a few suggestions for product development and selection. Firstly, addressing the concerns related to pills, such as making them smaller, easier to swallow, or improving their taste, could help improve customer satisfaction. Secondly, considering the size of vacuum products and finding ways to make them more compact or portable could be beneficial. Additionally, focusing on enhancing the quality of products, especially in the tip category, would address the mentioned cons. Overall, understanding the specific concerns and preferences of customers regarding pills, vacuum products, and the tip category can guide product development and selection to better meet their needs and improve overall satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this CLA product due to its product description, which is mentioned in 52.55% of cases. This suggests that customers find the information provided in the product description to be compelling and influential in their purchasing decision. The second most common reason for purchase is recommendations from friends, accounting for 25.74% of mentions. This indicates that word-of-mouth plays a significant role in driving sales for this product. Price is mentioned in 8.72% of cases, suggesting that while it is a factor, it is not the primary motivator for customers. Given that the product description is the top feature influencing buyers, it is crucial to optimize the Amazon listing to maximize its impact. Here are some suggestions based on the data: 1. Highlight key product benefits: Ensure that the product description clearly communicates the unique features, benefits, and advantages of the CLA product. Use persuasive language to engage potential buyers and address their pain points. 2. Provide detailed information: Include comprehensive details about the product, such as ingredients, usage instructions, and any relevant certifications or quality assurances. This will help customers make informed decisions and build trust in the product. 3. Use customer reviews and testimonials: Incorporate positive customer reviews and testimonials within the product description. This social proof can further enhance the credibility and desirability of the product. 4. Optimize keywords: Conduct keyword research to identify relevant search terms that potential customers might use. Incorporate these keywords strategically throughout the product description to improve visibility in search results. 5. Enhance visual content: Include high-quality product images and videos that showcase the CLA product from different angles and demonstrate its usage. Visual content can significantly impact a customer's perception and increase the likelihood of purchase. By implementing these optimization strategies, you can leverage the power of the product description to attract and convert more customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
further result
good result17
good result
lose more weight13
lose weight
lose more weight
burn more fat
lose more pound
more result11
more result
more improvement
petite size5
small size

Analysis of Customer Expectations for CLA Category: Based on the mentioned keywords, it is evident that customers have high expectations regarding the results and quality of the product. They are looking for effective solutions that deliver good results and are willing to invest in products that can meet their expectations. This indicates that customers value the outcome and performance of the product. Suggestions for Product Development Prioritization: 1. Focus on Result-Oriented Features: Since customers prioritize results, it is crucial for sellers to prioritize product development efforts towards features that directly contribute to achieving desired outcomes. Conduct market research and gather customer feedback to identify the key features that customers value the most. 2. Enhance Product Performance: Invest in improving the overall performance of the product. This could involve optimizing the formulation, enhancing the effectiveness of active ingredients, or improving the delivery mechanism. Customers are likely to appreciate products that consistently deliver good results. 3. Address Specific Customer Needs: Understand the specific needs and pain points of your target customers within the CLA category. Develop products that cater to these needs, providing tailored solutions that can deliver the desired results. This will help differentiate your product from competitors and attract a loyal customer base. Suggestions for Marketing Promotion Factors: 1. Highlight Result-Oriented Messaging: In your marketing campaigns, emphasize the results that customers can expect from your product. Use compelling language to communicate how your product can help customers achieve their desired outcomes. Testimonials and before/after visuals can be effective in showcasing the positive results. 2. Provide Clear Value Proposition: Clearly communicate the unique selling points of your product that differentiate it from competitors. Explain how your product delivers better results or offers additional benefits compared to other options in the market. This will help customers understand why they should choose your product. 3. Leverage Influencers and Reviews: Collaborate with influencers or experts in the CLA category who can endorse your product and share their positive experiences. Encourage satisfied customers to leave reviews and testimonials, as these can significantly influence potential buyers' decisions. Remember, consistently meeting and exceeding customer expectations is key to building a strong reputation and fostering customer loyalty. Regularly gather feedback, adapt your product development strategies, and refine your marketing efforts to align with evolving customer needs and preferences.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is a wonderful product. You will feel the difference in your weight in 2-3 weeks of taking it. I am going to order it again.
It’s okay so far. Not much weight loss in 2-3 was of using the product. I have noticed a decrease in appetite or not getting hungry as fast, but will continue to use another bottle and notice the effects
It helped me during my diet and exercising. I saw results in a month!
i started taking it 3 weeks ago but i can't tell the results yet , usually when you start taking supplements it takes at least 3 month to start seeing results so i will write another review after 3 month
Isam B.
I have lost a couple of pounds on it and when i took a break from working out due to being sick I stayed on it. I think it helped me stay at my weight and not gain anything back which is great because i usually would gain a couple of pounds back. I like it and plan to continue using it.
Five StarsMay 2018
Works great!
One StarMay 2018
Don't waste your money on this. It simply doesn't work.
Teisha Combes
I like the idea that it made me feel better with my daily activities going forward with things that I need to do. I truly believe that it aids was Focus and concentration on the task at hand. I wish it could be more concentrated into one capsule so that I did not have to take 3 three times a day but I do love the product so I will do what I need to do so that I can maintain it
Didn't helpMay 2018
As I am a caregiver for a family member, I purchased this product to enhance my energy level and supplement my efforts in weight management. I have been taking this product for 3 months. Unfortunately, I've seen little to no change in my level of endurance of exercise and caregiving nor has it made my weight management any easier.
Increased energy and focus. I can complete my work day and my workouts. I am impressed with this product.

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