Classroom Furniture product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
LockerMate Adjust-A-Shelf Locker Shelf, Easy to Use, Extends to Fit Your Locker, Black
Boxgear Magnetic Mirror - 2-Pack Locker Mirror 5" x 7"- for School Locker, Bathroom, Household Refrigerator, Locker Accessory, Workshop Toolbox or Office Cabinet
Norwood Commercial Furniture - NOR-1101AC-SO - Assorted Color Stacking Stools - Stackable Stools for Kids and Adults - Flexible Seating for Home, Office, Classrooms - Plastic/Metal 17.75" (Pack of 5)
SoftScape 15 inch Square Floor Cushions with Handles; Flexible Seating for In-Home Distance Learning, Daycare, Preschool, Classroom; 2 inch Thick Deluxe Foam (6-Piece) - Earthtone
Classroom Keepers Sturdy Cardboard Mailbox, 30-Slot, Blue, 21" H x 31-5/8"W x 12-3/4"D, 1 Unit

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Classroom Furniture product on Amazon has a high level of customer satisfaction. With an average rating of 4.38 out of 5 and a total of 6023 reviews, it is clear that many customers have purchased and enjoyed this product. If you are considering purchasing Classroom Furniture on Amazon, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare this product to other similar products in the same category to ensure that you are getting the best value for your money. Overall, it seems that Classroom Furniture is a popular and well-liked product on Amazon, and it may be a good choice for those in need of classroom furniture.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is classroom, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are kids, followed by husbands and sons. The top places where this product is used are classrooms, cars, and lockers. Additionally, the top two usages of the product are for travel and driving. From this data, we can infer that the product is likely a type of classroom furniture that is also portable and can be used in cars and lockers. The fact that travel and driving are mentioned as top usages suggests that the product may be designed for students who need to transport their classroom furniture between home and school. As for customer profile, it seems that the product is primarily marketed towards parents of school-aged children, particularly those who are concerned about their child's comfort and organization at school. The fact that husbands and sons are also mentioned as top users suggests that the product may also appeal to adult students or professionals who need to transport their work materials between locations. Based on this analysis, some suggestions for the customer profile might include targeting parents of school-aged children with messaging around the product's portability and comfort features, as well as targeting adult students and professionals with messaging around the product's versatility and organizational benefits. Additionally, marketing efforts could focus on the product's ability to make travel and commuting more comfortable and convenient for students and professionals alike.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are magnet, product, shelf, direction, cushion. The most mentioned elements about magnet are not strong(3.93%), flimsy(3.50%).
The top 5 positive reviews are cushion, color, product, chair, stool. The most mentioned elements about cushion are soft(1.94%), good(1.11%).
Office Products > Office Supplies > Education & Crafts > Classroom Furniture
not strong3.93%
fell off after 3 ride0.51%
are not strong enough to hold anything to a fridge0.43%
fall off just by look at it for too long0.34%
give lot of support and comfort1.01%
relieve my stiff and achy back0.46%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Classroom Furniture category has some mixed reviews. The top con aspect mentioned most is the magnet, which could be a concern for some users. Additionally, the product, shelf, direction, and cushion are also mentioned as cons, indicating that there may be some room for improvement in these areas. On the positive side, the cushion is mentioned as the top pro aspect, which suggests that users appreciate comfortable seating options. However, the cons of the tip, including the cushion, color, product, chair, and stool, indicate that there may be some issues with the design or functionality of these items. To improve product development and selection in this category, it may be helpful to focus on addressing the most commonly mentioned cons, such as the magnet and product issues. Additionally, incorporating more comfortable seating options, like the popular cushion aspect, could be a way to appeal to users. Overall, it's important to listen to user feedback and make changes accordingly to create a better experience for those using Classroom Furniture.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
adequate thickness1

Based on the data provided, it seems that customers are primarily motivated to buy classroom furniture based on the product description. This makes sense, as classroom furniture is a practical purchase that needs to meet specific requirements in terms of size, durability, and functionality. Customers want to be sure that the furniture they are buying will meet their needs and fit their space, so a detailed and accurate product description is crucial. Price is also a significant factor, as customers are likely to be shopping on a budget and looking for the best value for their money. However, it seems that customers are willing to pay a premium for quality furniture that meets their needs, as the product description is still the top feature mentioned. Recommendations from friends are a relatively minor factor, but still worth considering. Word-of-mouth recommendations can be powerful, especially in the education community where teachers and administrators often share information and resources. To optimize Amazon listings for classroom furniture, sellers should focus on creating detailed and accurate product descriptions that highlight the features and benefits of their products. They should also consider offering competitive pricing and leveraging social proof through customer reviews and ratings. Finally, sellers should engage with customers and respond to questions and feedback to build trust and establish a positive reputation.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big magnet or strong26
magnet strong
strong magnet
big and magnets strong
heavier sturdier11
more sturdy
last long8
last long
heavy sturdy7
good quality6
good quality
good quality good look
high quality
last more than year5
last for many year
last more than year
last for few year
last long than year

Based on the information provided, it is unclear what specific customer expectations are for classroom furniture. However, in general, customers who are looking for classroom furniture may have certain expectations such as durability, comfort, functionality, and affordability. Durability is an important factor for classroom furniture as it will be used by students on a daily basis and needs to withstand wear and tear. Comfort is also important as students will be sitting in chairs for long periods of time and need to be able to focus on their studies without being distracted by discomfort. Functionality is another key factor as classroom furniture needs to be able to accommodate different learning styles and activities. Finally, affordability is important as schools often have limited budgets and need to make the most of their resources. To meet these expectations, sellers of classroom furniture should prioritize product development that focuses on durability, comfort, functionality, and affordability. This could include using high-quality materials that are designed to withstand heavy use, incorporating ergonomic features that promote comfort and reduce strain, and designing furniture that can be easily reconfigured to accommodate different learning activities. In terms of marketing promotion factors, sellers should focus on highlighting the key features and benefits of their products that meet customer expectations. This could include emphasizing the durability and comfort of their furniture, showcasing how it can be used in different learning environments, and highlighting its affordability compared to other options on the market. Additionally, sellers should consider partnering with schools and educational organizations to promote their products and build brand awareness within the education community.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I ordered two sets of chairs; one set arrived fine; in the other set, one chair was broken. Given the apparent frailty of the product, I'm not sure how long they will last in my classroom. There also doesn't seem to be a way to return them... No packing list included, no return instructions.
I purchased these stools in October for my guided reading table. We had been moving chairs over to this table whenever we used the table and having these stools has been great. They are colorful and comfortable. I do have one stool that is already breaking at the top where the seat meets the leg. It is still useable but I am not sure how long it will last. This is disappointing and I just checked to see what the return window is and it seems as though Amazon only allows 1 month for a return. Since this is a "commercial furniture" item, I would expect that they would be holding up to children's use.
Five StarsAug. 2017
Amazing!! Better than I thought. Thank you
I use these for small group work in the classroom. It was definitely a great buy. My students love these and are easy to move around the room.
Asif syed
Strong 💪Oct. 2020
Beautiful and very nice in color and comfort
Break easy.May 2018
Wouldn’t stack. Break easy.
Angie P.
Pretty sturdy for the price. Perfect for extra seating for kids and for me while I'm helping with homework.
Jessica D.
I purchased these to use in my classroom for the upcoming school year. I have had enough of moving chairs in a room of 22+ first graders. Very distracting! I am hoping they hod up. They look well made. Very colorful. We will see.....
Five StarsSept. 2016
Perfect for my classroom!!
I bought these for my classroom. The colors are great and bright. However, when I took them out of the box, the seat was broken off of the yellow one. It is not repairable because it is molded plastic and not screwed on. That was a big disappointment. I won't buy them again. I have bought others at IKEA Store that I have had for 3 years now and not a problem. I just wanted the cool colors. Oh well.

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