Clays product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Clays category on Amazon has a relatively high customer satisfaction rating, with an average rating of 4.08 out of 5 and a total of 2853 reviews. This suggests that customers are generally happy with the quality and performance of the clays products available on Amazon. As for advice, it would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the products. This can help identify any common issues or areas for improvement. Additionally, it may be useful to compare the ratings and reviews of different products within the Clays category to see which ones are most highly rated and recommended by customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is halloween, the most common location is car seat headrest, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most likely to use this product are parents with young children, particularly those with sons and daughters. The fact that the product is frequently used in car seats and schools suggests that it is popular among families with young children who are often on the go. Additionally, the high number of mentions of the product being used in the shower suggests that it may be a popular choice for those who are looking for a deep cleansing experience. Given that the product is in the category of Clays, it is likely that it is marketed as a skincare product. Therefore, it is possible that the customers who are most likely to use this product are those who are interested in natural skincare products and are looking for a product that is gentle on their skin. Based on this analysis, it may be beneficial for the company to focus their marketing efforts on parents with young children, particularly those who are interested in natural skincare products. Additionally, they may want to consider targeting individuals who are looking for a deep cleansing experience, as the high number of mentions of the product being used in the shower suggests that this is a popular use case. Finally, they may want to consider expanding their product line to include other natural skincare products that are specifically designed for use by families with young children.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, color, hold, instruction. The most mentioned elements about product are make your hair hard(0.81%), smell like the cheap shampoo(0.81%).
The top 5 positive reviews are product, color, smell, matte finish, hold. The most mentioned elements about product are hold just good(1.46%), easy to use(1.04%).
make your hair hard0.81%
smell like the cheap shampoo0.81%
do not clump or absorb properly0.81%
difficult to apply without major clumping0.81%
have my entire head gray , not black as well as my hair be stiff0.40%
hold just good1.46%
easy to use1.04%
last all day0.83%
good for my hair0.83%
do not stain clothes0.62%
matte finish8.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for the Clays category is the product itself, accounting for 25.91% of the mentions. The top five cons for the vacuum in this category are related to the product, smell, color, hold, and instruction. Similarly, for the tip, the top five cons are also related to the product, including color, smell, matte finish, and hold. On the positive side, the top pro aspect mentioned most is the product itself, accounting for 19.54% of the mentions. Unfortunately, the data does not provide further details about the pros of this category. Based on this information, it appears that the product itself is a significant factor influencing both positive and negative sentiments within the Clays category. It would be beneficial for product development to focus on improving the product's overall quality, addressing issues related to smell, color, hold, and instruction. Additionally, it may be worth exploring ways to enhance the positive aspects of the product that customers appreciate. In terms of product selection, it would be wise to consider customer feedback and address the common cons mentioned, such as the product-related issues, smell, color, matte finish, and hold. By addressing these concerns, it is possible to improve customer satisfaction and enhance the overall sentiment towards the products in the Clays category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to1
good result1
quick to apply1

Based on the data provided, it seems that customers are primarily motivated to buy Clays based on the product description. This is likely because Clays are a product that requires a certain level of specificity in terms of their use and benefits, and customers want to ensure that they are getting the right product for their needs. Additionally, the fact that the product is recommended by friends is also a strong motivator, as customers are more likely to trust the opinions of people they know. Price, on the other hand, seems to be less of a factor in customer motivation for this category. This could be because customers are willing to pay a premium for a high-quality clay product, or because they are more concerned with getting the right product than with getting the lowest price. Based on these findings, it would be wise for sellers of Clays to focus on optimizing their product descriptions in order to attract customers. This could include providing detailed information about the benefits and uses of the product, as well as highlighting any unique features or qualities that set it apart from other clay products on the market. Additionally, sellers should consider leveraging social proof by encouraging customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Finally, while price may not be the primary motivator for customers in this category, sellers should still be mindful of their pricing strategy and ensure that their prices are competitive with other similar products on the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
extra hold7
more hold
enough hold
hold twice
firm hold6
strong hold
moderate hold
hold more5
more hold
good scent
hair in place3
hair stay in place
hold hair in place
hold good3
good hold
hold good
hold strong
low price3
price low
good way hold2
good hold
good hold on own
hold tight2
hold strong
matte texture2
matte look

Based on the customer expectations mentioned, it seems that the Clays category is primarily focused on hold and styling capabilities. Customers are looking for products that offer either extra or firm hold, with a particular interest in filters on Snapchat. To meet these expectations, sellers should prioritize product development that emphasizes strong hold and styling capabilities. This could include developing products with longer-lasting hold, or with unique features like filters that can be used on social media platforms like Snapchat. In terms of marketing promotion factors, sellers should focus on highlighting the hold and styling capabilities of their products. This could include showcasing before-and-after photos of customers using the product, or partnering with influencers who can demonstrate the product's effectiveness. Overall, the key to success in the Clays category is to develop products that meet customer expectations for hold and styling capabilities, and to effectively market those products to potential customers. By doing so, sellers can build a loyal customer base and drive sales in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dave B
Consistancy is great. Advertised CORRECTLY. Would buy again.
It works!!Feb. 2022
I've tried Suavecito which was my favorite because of the smell but the hold was ehhhh. I've been using Cremo for the past 2 weeks now and i can say its volume is wow!! But in order to get an ultra long hold for like 6 hours plus i need to use hair spray and hair dryer. Yeah you can keep messing with it and comb it through out the day and itll stay again.. but another 30 mins or hour and its smushing down. Who really wants to mess with their hair more than they should you know??. So far i like it thoe as its really easy to wash out of your hair and hands and will probably continue to use it for a while longer.
Sal L
Great productJan. 2022
I usually use more expensive products but I decided to try this out after some reviews that I read online. I like this product. It holds my hair but doesn't make it hard and doesn't flake. Easy to wash off.
Dylan Casey
Great ValueJun. 2020
Went from the Aveda Thickening Paste to Cremo and won't go back. This is way less expensive for more product. Smells great and has a great hold without making my hair look greasy at all.
Good stuff!May 2022
Like the scent, like the hold. I have fine hair, some products end up making my hair loom greasy, not this one!
It is very difficult to work with, maybe I'm doing something wrong ! I do not like the paste and would not buy this again. Maybe I should have gotten a different type of this product. We have the body wash and we love that.
I'm sure I would love this product if it had been sealed properly. The product was kinda lumpy and I noticed a bunch of tiny green balls, almost like the fuzz balls that form on clothing. With the broken seal I thought maybe the green was mold. Either way I'm not using moldy paste on my hair. EDIT The seller sent my replacement and it appears the seal on this one is also broken. The seal sticks to the underside of the lid. I guess it works. The paste seems a bit drier than I expected, but maybe it's supposed to be that way.
After moving away from gel, I’ve always been told to try pomades and wax for my hair. I have thick hair and I’ve tried different different hair products but they all seemed to be messy, smelly, & sticky. Cremo’s paste was perfect and it holds, makes hair look natural, and it washes out easy!
I've recently cut my hair shorter than I've ever worn it in my life so I've been looking for a product that will give me a casual hold without looking like I've shellacked my head. This Sun Bum product seems to do the trick. I get hair that doesn't go astray and holds the look I want. It has lots of the fun and trendy ingredients that you can say are in your hair - Hawaiian Black Lava Sea Salt, Coconut Oil, Sunflower Seed Oil, & Kokum Butter - without that expensive air fare to Hawaii. Good product - good price point.

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