Closet Shelves product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hershii Expandable Closet Tension Shelf Rod Adjustable Metal Storage Rack Cabinet Organizer DIY Divider Separator Shelves for Wardrobe Cupboard Kitchen Bathroom, Black, 19.69-31.5inches
TabEnter Adjustable Shelf Organizer Expandable Closet Shelf and Rod with No Drilling for Wardrobe Cupboard Kitchen Bookcase (10.3" - 14.9")
EZSTAX Closet Organizer and Shirt Folder | Regular Size, 20-Pack
EZ Shelf DIY Expandable Closet Shelf & Rod - 40” - 73” - White - Mounts to 2 Sidewalls - Easy to Install-Strong - Wire Shelving Alternative - Rod & Shelf Kit (EZS-SCRW72)
Rubbermaid 4-Tier Heavy Duty Wire Shelf, Satin Nickel, Easy Assemble with Hardware Included, for Food/Laundry/Closet Home Storage Use

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Closet Shelves on Amazon is 4.14, which indicates a generally positive customer satisfaction level. With a total of 3007 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Closet Shelves on Amazon. The average rating of 4.14 is a good sign, as it indicates that the majority of customers are satisfied with their purchase. However, it's important to note that there may still be some room for improvement, as perfection is rarely achieved. It would be helpful to analyze the reviews in more detail to understand the specific aspects that customers appreciate and any areas where improvements can be made. Based on this data, my advice would be to continue focusing on maintaining and improving the quality of Closet Shelves. It would be beneficial to pay attention to any recurring themes or suggestions mentioned in the reviews. Addressing any common issues or concerns raised by customers can help enhance customer satisfaction even further. Additionally, encouraging customers to leave reviews after their purchase can provide valuable feedback and insights. This can help in identifying areas of improvement and also serve as social proof for potential customers who are considering purchasing Closet Shelves. Overall, the data suggests that customers are generally satisfied with Closet Shelves on Amazon. By continuously striving for excellence and addressing customer feedback, you can further enhance customer satisfaction and maintain a positive reputation in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is closet, the most common behavior is organize my tee . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are husbands, followed by kids and daughters. This suggests that the product may be more popular among male users, particularly those who are responsible for organizing their own closets or helping to organize their family's closets. In terms of where the product is most commonly used, the closet is by far the most popular location, with over 280 mentions. This suggests that the product is primarily designed for use in closets, and may not be as effective in other areas of the home. The laundry room and drawers are also mentioned, but to a much lesser extent. When it comes to usage, the most common application of the product is to organize t-shirts, with 16 mentions. Other common uses include organizing clothing in general, as well as organizing shoes and accessories. Based on this data, it seems that the ideal customer profile for this product is likely to be a male who is responsible for organizing his own closet, as well as the closets of his family members. This customer is likely to be interested in products that are specifically designed for use in closets, and may be looking for solutions to help them organize their clothing more effectively. To appeal to this customer profile, it may be helpful to focus marketing efforts on the product's effectiveness in organizing t-shirts and other clothing items, as well as its ability to fit seamlessly into a closet environment. Additionally, highlighting the product's durability and ease of use may also be effective in attracting this type of customer.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are plastic, product, shelf, shirt, material. The most mentioned elements about plastic are slim(6.39%), flimsy(5.51%).
The top 5 positive reviews are shelf, product, instruction, closet, install. The most mentioned elements about shelf are good quality(6.62%), easy to attach(2.78%).
not strong0.53%
good quality6.62%
easy to attach2.78%
work good1.50%
can hold heavy item0.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Closet Shelves is plastic, accounting for 14.03% of the mentions. Additionally, the top five cons mentioned for vacuum are plastic, product, shelf, shirt, and material. On the other hand, the top pro aspect mentioned most is shelf, accounting for 18.16% of the mentions. The top five cons of the tip are shelf, product, instruction, closet, and install. Based on this information, it appears that the use of plastic in the construction of closet shelves is a significant concern for consumers. This suggests that there is a demand for more sustainable and eco-friendly materials in the development of closet shelves. Additionally, the issues related to the product, shelf, and installation indicate that there might be room for improvement in terms of quality, durability, and ease of use. To address these concerns and improve product development and selection, manufacturers could consider the following suggestions: 1. Material selection: Explore alternative materials to reduce or eliminate the use of plastic. Eco-friendly options like bamboo, wood, or recycled materials could be considered. 2. Quality improvement: Focus on enhancing the overall quality of the product, ensuring it is sturdy, durable, and capable of withstanding the weight of items placed on the shelves. 3. Clear instructions: Provide detailed and easy-to-understand instructions for installation, ensuring that customers can set up the closet shelves without any difficulties. 4. Design versatility: Offer a range of designs and sizes to cater to different customer needs and preferences. This will allow customers to find the right fit for their specific closet space. 5. Customer feedback: Encourage customers to provide feedback on their experiences with the product. This feedback can be used to identify areas for improvement and make necessary adjustments. By addressing these suggestions, manufacturers can work towards creating closet shelves that are more environmentally friendly, durable, easy to install, and tailored to customer needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
amaze quality1
fit perfectly in my space1
look cool1
look good1

Based on the data provided, it seems that customers are primarily motivated to buy Closet Shelves based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, dimensions, and materials. There are several reasons why product description is the top feature for buyers in this category. Firstly, Closet Shelves are a functional item that customers want to ensure will meet their specific needs. A detailed product description can help customers determine if the shelves will fit in their closet and hold the items they need to store. Additionally, customers may be looking for specific features, such as adjustable shelves or easy installation, which can be highlighted in the product description. To optimize an Amazon listing for Closet Shelves, it is important to focus on creating a detailed and informative product description. This should include information about the dimensions, materials, and features of the shelves, as well as any relevant installation instructions or tips. Additionally, it may be helpful to include high-quality images that showcase the product from multiple angles and in use. Finally, pricing should be competitive, but not the primary focus, as customers seem to be more motivated by the product description than the price.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier10
more sturdy
improve upon
plastic sturdy5
plastic sturdier
material sturdy
decent quality4
good quality
heavier plastic4
heavier denser plastic
heavy plastic
more solid plastic
plastic thicker plastic
strong thick material4
strong material
sturdy enough3

Based on the customer feedback, it is clear that the primary expectation for Closet Shelves is sturdiness and durability. Customers have mentioned this aspect 10 times, indicating that they are looking for products that can withstand the weight of their clothes and other items without breaking or bending. This suggests that sellers should prioritize the use of high-quality materials and construction methods that can provide the necessary strength and stability. In addition to sturdiness, customers have also mentioned the need for improvement (5 mentions) and plastic sturdiness (5 mentions). This indicates that they are looking for products that are not only strong but also offer some level of customization and flexibility. Sellers should consider offering products that can be easily adjusted or reconfigured to meet the changing needs of their customers. To promote their products effectively, sellers should focus on highlighting the sturdiness and durability of their Closet Shelves. They can do this by using high-quality images and videos that showcase the strength and stability of their products. They can also emphasize the customization and flexibility features of their products to appeal to customers who are looking for more than just a basic shelf. Overall, the key takeaway for sellers is that sturdiness and durability are the most important factors for customers when it comes to Closet Shelves. By prioritizing these aspects in their product development and marketing efforts, sellers can better meet the needs and expectations of their customers and stand out in a crowded marketplace.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

FunctionalFeb. 2019
Very functional and handy
Justin D.
These might work for tiny children's clothes but don't work at all for adult men's small.
Amanda Thomas
I like themFeb. 2021
I like them. I like the uniform look I get with them. I use a folding board and it fits so well. They do the job for sure. I just feel like they’re over priced. Plastic is really thin, which is fine, I just can’t get past essentially paying $1.50 for each sheet 🤷🏻‍♀️
Easy to use
These are cheap plastic - there is no assistance with regards to folding and they are awkward to use inside drawers and on open shelves they don’t really hold together or help with organisation. BIG waste of money on my part! Save your cash ! Stay away from this nonsense!
Two StarsJan. 2016
Returned flimsy & not interlocking.
Does not work
Is okOct. 2020
Very thin - flimsy material
Not compatible with plus size shirts.
I bought this as a gift. I was told it is terrible. I am only relaying what I am told. Maybe I will try it out myself. If it works well, I Wil gladly change my review. Great idea for a product though.

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