Cloth Face Masks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
EnerPlex Comfort XL 3-Ply Reusable Face Mask - Breathable Comfort, Fully Machine Washable, Extra Large Neutrals Face Masks XL (3-Pack) - Neutrals
Washable Face Mask with Adjustable Ear Loops & Nose Wire - 3 Layers, Made in USA
WEDDINGSTAR 3-Ply Adult Washable Cloth Face Mask Reusable and Adjustable with Filter Pocket - Lemon
Case-Mate Safe+Mate x Cloth Face Mask - Washable & Reusable - Adult L/XL - Cotton - Includes Filter - 6 Pack - Black/Navy/Gray
SCHOOL MASKPACK Crayola Kids Mask - 5 Reusable Cloth Masks, Back to School Supplies - Small Kids Mask - Tip Faces Pink & Purple, Pack of 5

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Cloth Face Masks in question have a high level of customer satisfaction. With an average rating of 4.38 out of 5 and a total of 23,275 reviews, it's clear that many customers have purchased and used these masks and have been pleased with their performance. If you're considering purchasing these masks, it's likely that you'll be satisfied with your purchase as well. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying about the product. Additionally, it's important to keep in mind that everyone's needs and preferences are different, so what works well for one person may not work as well for another. Overall, it seems that these Cloth Face Masks are a good choice for those in need of a reliable and effective mask. Just be sure to do your research and read through some reviews before making a purchase to ensure that it's the right fit for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is talk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who are mentioning this product are parents with children, as "kid," "daughter," and "son" are the top three users mentioned. Additionally, the top three places where the product is used are school, gym, and car, which suggests that parents are likely using the masks to protect their children while they are out and about. The top two usages of the product are talking and breathing, which is not surprising given that the masks are designed to be worn over the mouth and nose. However, it is interesting to note that "breathing" is only the second most mentioned usage, which could suggest that users are more concerned with being able to communicate effectively while wearing the masks. Based on this data, it seems that the customer profile for this product is likely parents with school-aged children who are looking for a mask that is both effective and comfortable to wear. To appeal to this demographic, the product could be marketed as being specifically designed for children, with features such as fun colors or patterns that kids will enjoy wearing. Additionally, the product could be marketed as being breathable and easy to talk in, which would appeal to parents who want their children to be able to communicate effectively while wearing the masks. Finally, the product could be marketed as being versatile enough to be worn in a variety of settings, such as school, the gym, or the car, which would appeal to parents who are looking for a mask that can be used in multiple situations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mask, material, strap, fabric, ear loop. The most mentioned elements about mask are big(9.25%), do not fit snugly enough(3.13%).
The top 5 positive reviews are mask, material, color, fit, fabric. The most mentioned elements about mask are comfortable(17.28%), soft(4.78%).
do not fit snugly enough3.13%
a little small for my face1.95%
ear loop3.52%
fit my face well4.26%
good quality3.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of cloth face masks is related to the mask itself, accounting for 37.65% of the mentions. The top five cons mentioned for cloth face masks are the mask, material, strap, fabric, and ear loop. On the other hand, the top pro aspect mentioned most is also the mask, accounting for 41.45% of the mentions. From this data, we can conclude that the mask itself is both a pro and a con aspect of cloth face masks. It is important to note that the specific issues mentioned regarding the mask include factors such as material, strap, fabric, color, and fit. These aspects suggest that users have concerns about the quality, comfort, and overall effectiveness of the masks. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. Manufacturers should focus on using high-quality materials that are comfortable to wear for extended periods. Attention should also be given to the design of the straps and ear loops to ensure a secure and adjustable fit. Additionally, offering a variety of fabric options and colors could cater to different preferences and increase customer satisfaction. Furthermore, it would be valuable to conduct user surveys or gather feedback to gain insights into specific issues faced by customers. This information can guide further improvements in product development, addressing the cons and enhancing the overall user experience. In summary, while cloth face masks have the advantage of being masks themselves, there are concerns regarding various aspects such as material, strap, fabric, color, and fit. By addressing these cons and focusing on quality, comfort, and customization, manufacturers can develop and select cloth face masks that meet customer expectations and provide a better user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
ear loop4

Based on the data provided, it seems that customers are primarily motivated to buy cloth face masks based on the product description. This makes sense, as customers are likely looking for specific features such as the material, size, and design of the mask to ensure it meets their needs. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers may trust the opinions of those they know and be more likely to purchase a product based on their recommendation. Advertising attraction is the least mentioned factor, which suggests that customers are not as influenced by ads when it comes to purchasing cloth face masks. This could be because customers are more focused on the practical aspects of the product, rather than being swayed by flashy marketing. To optimize Amazon listings for cloth face masks, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the mask. This could include information about the material, size, and design, as well as any additional features such as adjustable ear loops or a filter pocket. Additionally, sellers should encourage customers to leave reviews and recommendations, as this can help build trust and credibility for the product. Finally, sellers should consider offering promotions or discounts to incentivize customers to purchase their product over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
nose wire40
nose wire
nose wire long
wire at nose
wire for nose
metal nose wire
large size38
large size
big size
large or extra large
medium size
add more color24
more color
add more color
add other color
ear loop adjustable22
adjustable ear loop
adjustable ear strap
adjustable around ear
adjustable ear
adjustable ear loop nose clip
fit good
fit and
mask big10
mask big
mask fit
mask large
mask adult size
mask in different size

Based on the customer expectations mentioned, it is clear that the most important features for cloth face masks are nose wire, large size, and a big fit. Customers want masks that fit comfortably and securely, with a nose wire to ensure a snug fit around the nose and prevent glasses from fogging up. Additionally, customers are looking for masks that are large enough to cover their face properly and provide adequate protection. To prioritize product development, sellers should focus on creating masks that meet these expectations. This could involve using materials that are comfortable and breathable, while also incorporating a nose wire and designing masks that are available in a range of sizes to accommodate different face shapes and sizes. Additionally, sellers could consider offering customization options, such as adjustable ear loops or different colors and patterns, to appeal to a wider range of customers. In terms of marketing promotion factors, sellers should highlight the features that customers are looking for in their masks. This could include emphasizing the nose wire, large size, and big fit in product descriptions and marketing materials. Additionally, sellers could consider offering promotions or discounts for customers who purchase multiple masks, as many people are likely to need more than one mask for daily use. Overall, by prioritizing product development and marketing efforts around the features that customers are looking for in cloth face masks, sellers can better meet customer expectations and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great Mask. Extra fabric to cover chin and nose with no gaps. Soft fabric against face. I teach dance and find it much better for exercise then paper or other fabric masks. Extremely soft, comfortable and great fit with ability to replace filters!
Ralph Barker
I think these were mislabeled as adult L/XL but they are NOT. They maybe for a kids XL. The strap is a good idea but the ear loops still dig into to the top of the ear with NO give or stretch at all. If I could return this I would. Thanks for wasting my hard earned money.
Matt Palmer
Best fit!Dec. 2020
So we’ve all been wearing masks for roughly 9 months now and I’m sure we’ve all bought several different ones looking for safety and comfort along with style. These masks were worth every penny as they are comfortable and designed with an added nose pocket down in for comfort as well as a chin pocket so it fits properly without falling down. The idea is to wear it and not be constantly touching your face to move it back up and it works great. I also wash them daily as I wear them for work all day long. They have held up well through countless washes and I’m very pleased with the product.
robert goga
did not fit
Very nice product. Very worth it.
Mariah B.
Don’t buySept. 2020
The worst fabric material they could use for face mask. It is so hot and hard to breath in these mask. And the filters don’t stay in place I find my self always adjusting it. I’ve worn the masks three times now and I’m done with them.
Less fatigueJan. 2021
Mask does not pull on ears like masks with only 2 loops, extra strap relieves tension on ears.
S. Randolph
Too smallNov. 2020
The elastic back strap is useless. If you cut it off it's better. But still had to stretch it out some to fit my head.
D. Peden
I've bought about a dozen different kinds of masks this year. Most are too small, not covering my entire nose and chin at the same time, causing me to constantly be tugging at them - and I do not have a particularly large face or nose. Some are very thin, not protecting as well as I want. These masks are great in that the elastic band keeps them in place, and rather than hang it from one ear when you need to remove it you just pull it down and it hangs about your neck - but so lightly that I hardly notice it's there. It is the first "full face" mask I've had, meaning that it fully covers from the top of my nose to under my chin, making it very comfortable to wear. The charcoal inserts - which you can use or not use as you please - make then more effective at virus control. I wish I had known about these sooner as I could have saved about $100 that I spent on several inferior masks.
Good quality, the back strap to reduce the tension on ears seems to be a good idea, but it doesn't seem to be doing any good than holing the mask tight and removing it is not easy especially if you are a person wearing spectacles. No complaints on the quality of the mask for sure.

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