Clothing product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for this Amazon BSR product in the Clothing category is not available (NaN). However, there are a total of 3494 reviews for this product, which suggests that it has been purchased and used by a significant number of customers. Without knowing the specific product, it is difficult to determine customer satisfaction. However, the fact that there are a large number of reviews suggests that customers are interested in sharing their experiences with the product, which could be a positive sign. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider looking for similar products with higher average ratings to ensure that you are getting the best possible product for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is school year, the most common location is school, the most common behavior is school uniform accessory . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are "son" with 685 mentions, followed by "grandson" with 166 mentions, and "kid" with 165 mentions. This suggests that the product is primarily targeted towards children and young boys. When it comes to the top three places to use the product, "school" takes the lead with 251 mentions, followed by "school uniform" with 66 mentions, and "church" with 13 mentions. This indicates that the product is commonly used in educational settings, particularly as a part of school uniforms. In terms of usage, the top two mentions are "school uniform accessory" with 53 mentions and "daily uniform" with 2 mentions. This implies that the product is primarily seen as an accessory to complement school uniforms, and it is also used as a part of daily attire. Based on this analysis, the customer profile for this product seems to be parents or guardians of school-going children, particularly those with sons or grandsons. The product is likely to appeal to individuals who prioritize the appearance and adherence to school uniform standards. It may also attract customers who value the convenience of having a versatile accessory that can be used both for school and daily wear. To further target this customer profile, it would be beneficial to emphasize the product's durability, affordability, and its ability to enhance the overall appearance of school uniforms. Additionally, marketing efforts could focus on highlighting the product's versatility and its ability to seamlessly integrate into daily attire beyond just school uniforms.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pant, material, size, color, french toast. The most mentioned elements about pant are long(1.82%), run long(0.91%).
The top 5 positive reviews are shirt, quality, pant, polo shirt, polo. The most mentioned elements about shirt are fit well(3.36%), comfortable(1.01%).
run long0.91%
a little too long for my 12 year old0.45%
unacceptable for work after several month of wear0.45%
make with cheap material . i0.45%
french toast0.45%
fit well3.36%
hold up wash after wash0.56%
are not too long0.45%
polo shirt5.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards clothing is mixed. The top con aspect mentioned most is "pant," which suggests that customers may have issues with the fit or style of pants. Additionally, the other cons mentioned, such as "material," "size," and "color," indicate that customers may have concerns about the quality and design of clothing items. On the other hand, the top pro aspect mentioned most is "shirt," which suggests that customers may be satisfied with the fit and style of shirts. However, the other cons mentioned, such as "quality," "polo shirt," and "polo," indicate that there may be issues with the quality and design of certain types of shirts. To improve product development and selection, it may be helpful for clothing companies to focus on addressing the top cons mentioned by customers. For example, they could work on improving the fit and style of pants, as well as the quality and design of clothing items overall. Additionally, companies could consider offering a wider range of sizes and colors to better meet the needs of their customers. By addressing these concerns, clothing companies may be able to improve customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
amaze quality1
bright color1

Based on the data provided, it seems that customers primarily buy clothing products based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the clothing item, such as its features, materials, sizing, and style. There could be several reasons why the product description is the most important factor for buyers in this category. Firstly, customers want to ensure that the clothing item meets their specific needs and preferences. A detailed and accurate product description helps them understand the garment's design, fit, and functionality, allowing them to make an informed decision. Additionally, customers may rely on the product description to assess the quality and durability of the clothing. They want to know about the materials used, the manufacturing process, and any special features that set the product apart. A well-crafted product description can instill confidence in the buyer, leading to a higher likelihood of purchase. Based on this information, optimizing the Amazon listing for clothing products should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the clothing item, such as fabric composition, care instructions, sizing charts, and any unique features. The more details you provide, the better equipped customers will be to make a purchasing decision. 2. Use engaging language: Craft the product description in a way that captures the attention of potential buyers. Use descriptive and persuasive language to highlight the key selling points of the clothing item, emphasizing its benefits and unique qualities. 3. Include high-quality images: Supplement the product description with high-resolution images that showcase the clothing item from different angles. This will give customers a visual representation of the product and help them visualize how it might look on them. 4. Leverage customer reviews: Encourage customers to leave reviews and ratings for your clothing products. Positive reviews can serve as social proof and further validate the claims made in the product description, increasing trust and confidence among potential buyers. By optimizing the product description and incorporating these suggestions, you can enhance the overall shopping experience for customers and increase the likelihood of them choosing your clothing products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more color & style4
more color
large size3
big size
large size
fit good on body2
fit good
hold up1
hold up
pant remain on market1
pant remain on market
size run small1
run 2 size small
10 12 big1
10 12 big
2 different color1
different color
adjust sizing1
do not change sizing

Based on the customer feedback, it seems that there are a few key expectations that sellers in the clothing category should be aware of. Firstly, customers expect the clothing to "hold up" well over time. This likely means that they want the clothing to be durable and long-lasting, even after multiple washes and wears. Sellers should prioritize using high-quality materials and construction methods to ensure that their clothing meets this expectation. They could also consider offering warranties or guarantees to give customers peace of mind about their purchase. Secondly, customers want the clothing to remain on the market for a while. This suggests that they are looking for classic, timeless styles that won't go out of fashion quickly. Sellers should consider offering staple pieces that can be worn year after year, rather than trendy items that may only be popular for a short time. They could also focus on creating versatile pieces that can be dressed up or down, making them suitable for a variety of occasions. Finally, customers have mentioned that the sizing runs small. This indicates that sellers should prioritize offering a wide range of sizes to accommodate customers of all shapes and sizes. They could also consider offering detailed size charts and fit guides to help customers choose the right size for them. Additionally, they could offer free returns or exchanges to make it easier for customers to find the perfect fit. In terms of marketing promotion factors, sellers should focus on highlighting the quality and durability of their clothing, as well as the timeless nature of their designs. They could also emphasize their commitment to offering a wide range of sizes to ensure that all customers can find something that fits them well. Social media platforms like Instagram and Pinterest can be effective for showcasing clothing in a visually appealing way and reaching a wider audience. Collaborating with influencers or offering discounts to first-time customers could also help attract new buyers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It’s sturdy but too small. we have to order two size up ones.
Five StarsAug. 2017
5 star.
As advertisedJul. 2022
Product as advertised
Five StarsAug. 2017
My sons love them
Legs are too wide. Needs to be more slim fitting in the legs. Used for school uniform.
Deaf 4 Jesus
Grandson said they felt more like working outside than for band night.
Not blackSept. 2022
Very close to black, so much so that we didn't notice until he wore them with his black blazer. They're very dark navy.
Junior M
none but satisfied with the quility and the fast service i received. A++++++++++++
S. Stoddard
Kindergarten and 3rd graders.
I bought different brands for school and these seem to fade the fastest

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