Clothing, Shoes & Jewelry product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 29
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Amazon Essentials Men's Fleece Sweatpant (Available in Big & Tall)
Hanes Men's Sweatshirt, EcoSmart Fleece Crewneck Sweatshirt, Cotton-Blend Fleece Sweatshirt (1 or 2 Pack)
Dickies Men's Dri-tech Moisture Control Crew Socks Multipack
Crocs Unisex-Adult Classic Marbled Tie-Dye Clog
Crocs Unisex Classic Clog

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Clothing, Shoes & Jewelry category on Amazon is quite high at 4.65. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 81,472 reviews, it suggests that there is a significant volume of feedback available for potential buyers to make informed decisions. The high average rating and large number of reviews indicate a positive level of customer satisfaction. It implies that customers are generally happy with the quality, variety, and overall experience of purchasing clothing, shoes, and jewelry items on Amazon. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. This can be achieved by consistently delivering high-quality products, providing accurate product descriptions, and ensuring excellent customer service. Encouraging customers to leave reviews and feedback can also help in building trust and attracting more potential buyers. Furthermore, it would be beneficial to analyze the reviews in more detail to identify any common issues or areas for improvement. This can help in addressing any potential concerns and further enhancing the customer experience. Overall, the data suggests that the Clothing, Shoes & Jewelry category on Amazon is performing well in terms of customer satisfaction. By continuing to prioritize customer needs and consistently delivering excellent products and services, sellers in this category can further enhance their success on the platform.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who are looking for gifts to give to their family members, particularly their daughters, husbands, and sons. Additionally, it appears that the product is most commonly used in and around the house, with a smaller number of mentions indicating that it is used in the backyard. Given that the product falls under the category of Clothing, Shoes & Jewelry, it is possible that it is a type of clothing or accessory that is popular among family members. It may be a good idea for the company to focus on marketing the product as a gift item for family members, particularly for special occasions such as birthdays, holidays, and anniversaries. In terms of customer profile, it is likely that the customers who are most interested in this product are individuals who value family relationships and are looking for ways to show their love and appreciation for their loved ones. They may also be individuals who prioritize comfort and style in their clothing and accessories. To appeal to this customer profile, the company could consider offering a wider range of products that cater to different family members and occasions. They could also focus on creating marketing campaigns that emphasize the emotional value of the product and its ability to strengthen family bonds. Additionally, they could consider partnering with influencers or bloggers who specialize in family-related content to reach a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, shoe, size, strap, color. The most mentioned elements about material are slim(1.69%), thick for(0.21%).
The top 5 positive reviews are fit, color, material, shoe, crocs. The most mentioned elements about fit are good(19.04%), just right(0.48%).
thick for0.21%
see through0.07%
just right0.48%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most common negative aspect of products in the Clothing, Shoes & Jewelry category is related to the material used. This is followed by issues with shoe size, straps, and color. On the positive side, the most commonly mentioned pro aspect is fit, which is mentioned in over 21% of reviews. To improve product development and selection in this category, it would be important to focus on addressing the issues related to material and shoe size. This could involve using higher quality materials or offering a wider range of sizes to accommodate different foot shapes and sizes. Additionally, it may be helpful to pay attention to the specific concerns mentioned in reviews, such as strap design or color options, and make adjustments accordingly. Overall, it is clear that fit is a key factor in customer satisfaction when it comes to clothing, shoes, and jewelry. By prioritizing this aspect and addressing common issues related to material and sizing, companies in this category can improve their products and better meet the needs of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton9

Based on the data provided, it seems that customers in the Clothing, Shoes & Jewelry category are primarily motivated by the product description when making a purchase. This suggests that customers value detailed and accurate information about the product they are considering. There could be several reasons why the product description is the top feature influencing buyers. Firstly, customers want to know the specific details, features, and specifications of the product before making a decision. A well-written product description can provide this information, helping customers understand what they are buying and ensuring it meets their needs. Additionally, customers may rely on the product description to assess the quality, durability, and functionality of the item. A comprehensive description can instill confidence in the buyer, making them more likely to proceed with the purchase. To optimize Amazon listings based on this data, sellers should focus on improving their product descriptions. Here are a few suggestions: 1. Be detailed and specific: Provide thorough information about the product, including its materials, dimensions, colors, and any unique features. The more details you provide, the better customers can evaluate the product. 2. Highlight benefits: Clearly communicate the benefits and advantages of the product. Explain how it can solve a problem or enhance the customer's life. This can help customers understand the value proposition and make an informed decision. 3. Use high-quality images: Alongside the product description, include high-resolution images that showcase the product from different angles. This visual representation can complement the description and give customers a better understanding of the item. 4. Incorporate customer reviews: Include snippets of positive customer reviews within the product description. This can add social proof and build trust among potential buyers. By optimizing product descriptions in these ways, sellers can better meet the needs and expectations of customers in the Clothing, Shoes & Jewelry category, ultimately increasing the likelihood of making a sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long69
last long
last longer
last forever
last half long
half size43
half size
half sizes
half size option
fit good
fit and
fit right
stretch out22
stretch over time
stretch out
stretch out loosen and
more color & style22
more color
good quality16
good quality
bad quality
decent quality
longer lasting15
last longer
longer lasting
back pocket13
back pocket
rear pocket
crocs in bae style12
crocs in bae style
crocs in every color
classic crocs
crocs with softness

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the longevity and sizing of clothing, shoes, and jewelry products. The fact that "last long" was mentioned 69 times suggests that customers are looking for products that are durable and will withstand wear and tear over time. This could be an important factor for sellers to consider when developing new products, as they may want to focus on using high-quality materials and construction methods that will increase the longevity of their products. The fact that "half size" was mentioned 43 times, and "1-2 size or 1 size large" was mentioned 8 times, suggests that customers are also concerned with finding products that fit well. This could be an important factor for sellers to consider when developing new products, as they may want to focus on offering a wide range of sizes and ensuring that their products fit true to size. In terms of marketing promotion factors, sellers may want to focus on highlighting the durability and sizing of their products in their marketing materials. They could also consider offering promotions or discounts to customers who purchase multiple items, as this could encourage customers to try out different sizes or styles. Overall, it seems that customers in the Clothing, Shoes & Jewelry category are primarily concerned with finding products that are durable and fit well. By prioritizing these factors in their product development and marketing efforts, sellers may be able to better meet the needs and expectations of their customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Teddy Bear
To tight in legs '
Great BoxersSept. 2021
These boxers fit and feel good.
My husband likes them.. he works in HVAC so he is in the heat all summer and says they keep him dry. what more could I want.
ComfortableMar. 2021
Product fit well and was delivered on time.
Good buyMar. 2021
Very comfortable and priced right!
This is the first time I’ve been disappointed by Hanes products and have to wonder if I didn’t receive a knockoff. These were the most uncomfortable undershorts. They chafed between my legs in the groin area. The cotton was thicker and the elastic was less elastic. I felt they were more like wool shorts. Not what I’ve experienced from Hanes. Worn once and done. Expected a bargain, but I guess you really do get what you pay for, cheap price = cheap product.
I already had a pair of white crocs but they were a couple sizes too big. Fortunately, they fit my mother in law and she offered to buy them off me and I could just buy a new pair that fit me! <3 I found this beautiful color “Electric Pink” available on my size. It ended up coming a day earlier than expected, they fit perfectly, and the pink is PINK. I am amazed at how these crocs have excelled my expectations! #TeamCrocs4Life
The stitching is coming undone. The underware is not tearing but the stitching is coming loose I can pull out long lengths I had to throw two pairs away already. I am extremely unhappy.
Great ProductApr. 2021
These work great for my 16 year old son.

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