Clutch product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 18
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
TORRAS iPhone 14 Pro Max Case [3-in-1 Stand Case with MagSafe] Military Grade Drop Tested Protective Shockproof [Built-in Kickstand] Strong Magnetic Phone Cases iPhone 14 Pro Max, Diamond Clear

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 478 reviews, it appears that many customers are happy with their purchase. Additionally, the fact that the product is in the "Clutch" category suggests that it may be a high-quality item that is well-regarded by consumers. If you are considering purchasing this product, it may be a good idea to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare it to similar products in the same category to ensure that you are getting the best value for your money. Overall, it seems that this product is a solid choice for those in need of a clutch, and the high level of customer satisfaction suggests that it is a reliable and well-regarded option.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is bike, the most common behavior is rid . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Clutch product is most commonly used by friends and family members, with the highest number of mentions going to friends and sons. This suggests that the product may be popular among younger people who are more likely to use bikes and Hondas, which were the top two places mentioned for using the product. The top two uses of the product were for riding and holding onto the phone easily, which suggests that the product may be popular among people who use their bikes or cars frequently and need a secure way to hold their phone while on the go. Overall, the data suggests that the customer profile for this product may be younger people who are active and frequently use bikes or Hondas. They may also be tech-savvy and interested in using their phones while on the go, which is why they value a product that can securely hold their phone while they ride. Based on this analysis, some suggestions for the customer profile might include targeting younger people who are interested in outdoor activities and technology. The marketing message could focus on the convenience and safety of using the product while riding, as well as the durability and quality of the product. Additionally, the product could be marketed as a great gift for friends and family members who are also interested in biking or using Hondas.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lever, case, adjustment screw, clutch lever, brake lever. The most mentioned elements about lever are are not even close to fit a cr250r(1.03%), barely have enough throw to fully disengage the clutch on my 18 grom(1.03%).
The top 5 positive reviews are case, kickstand, stand, fit, lever. The most mentioned elements about case are clear(3.68%), durable(2.94%).
are not even close to fit a cr250r1.03%
barely have enough throw to fully disengage the clutch on my 18 grom1.03%
do not get tight around the handle bar1.03%
do not work1.03%
adjustment screw6.19%
clutch lever6.19%
brake lever4.12%
look good2.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the lever is the most frequently mentioned con aspect, accounting for 7.22% of the mentions. Additionally, the case, adjustment screw, clutch lever, and brake lever are also mentioned as cons of the vacuum. On the other hand, the case is the most commonly mentioned pro aspect, accounting for 35.29% of the mentions. Based on this information, it appears that the lever is a significant drawback for this category. It would be beneficial for product development to focus on improving the lever, as it is mentioned as a con for both the vacuum and the tip. Additionally, the adjustment screw, clutch lever, and brake lever should also be addressed to enhance the overall user experience. On the positive side, the case is mentioned as a pro aspect for both the vacuum and the tip. This suggests that customers appreciate a well-designed and functional case. Therefore, product development should continue to prioritize the case and ensure it meets user expectations. In terms of product selection, it would be wise to consider vacuums and tips that have addressed the mentioned cons. Look for models that have improved levers, adjustment screws, clutch levers, and brake levers. Additionally, prioritize products that come with well-designed and functional cases, as this is a highly valued aspect. By addressing the cons and focusing on the pros, product development can create a more desirable and user-friendly clutch category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
customer service1
easy to set the park brake1
most beautiful purple case1
usefulness of the stand at the back1

Based on the data provided, it seems that customers primarily buy this product due to its product description and brand reputation. The product description is the top feature that motivates buyers, with 55.56% of mentions. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. The product description plays a crucial role in attracting and convincing customers to make a purchase. It provides them with a clear understanding of what they can expect from the product, helping them make an informed decision. A well-crafted product description can highlight the unique selling points, address customer pain points, and showcase the benefits of the product. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Focus on creating compelling and detailed product descriptions: Ensure that the product description is informative, engaging, and accurately represents the product. Highlight the key features, advantages, and potential use cases to capture the attention of potential buyers. 2. Use persuasive language: Craft the product description in a way that appeals to the target audience. Use persuasive language, storytelling techniques, and customer testimonials to build trust and credibility. 3. Optimize for search: Incorporate relevant keywords in the product description to improve its visibility in search results. Conduct keyword research to identify the terms that potential customers are likely to use when searching for similar products. 4. Enhance visual content: Include high-quality images and videos that showcase the product from different angles and demonstrate its functionality. Visual content can significantly impact a customer's decision-making process. 5. Leverage brand reputation: Highlight any positive reviews, ratings, or awards that the brand has received. This can help build trust and credibility among potential buyers. Remember, continuously monitoring customer feedback and adapting the product description based on their needs and preferences is crucial for ongoing optimization.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cost less2
more expensive
4 last1
big magnet or strong1
strong magnet
case clear detail in purple1
case clear detail in purple
case easy hang onto1
case easy to grip see color
case magnetic1
case in black magnet
case with clear back color1
clear case show color
case with kickstand1
case with kickstand
correct hardware fasten lever1
correct hardware fasten lever
darker color1
darker color

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the cost of the clutch, followed by its durability and strength. This suggests that customers are looking for a clutch that is both affordable and reliable, with a strong magnetic force. To meet these expectations, sellers should prioritize product development that focuses on creating clutches that are both cost-effective and durable. This could involve using high-quality materials that are both strong and long-lasting, while also keeping costs low by streamlining production processes and sourcing materials from affordable suppliers. In terms of marketing promotion factors, sellers should focus on highlighting the affordability and durability of their clutches, as well as their strong magnetic force. This could involve creating targeted advertising campaigns that emphasize these features, as well as offering discounts or promotions to customers who purchase their products. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can create a strong value proposition for their clutch products and attract more customers to their brand.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

King daddy
cheapSept. 2022
it will do
C. Arellano
Great productJul. 2018
I am very happy with these levers. The anodized red is amazing. I highly recommend the product and seller.
Does not fit the 2007 CRF250r, wrong clutch lever.
Theses brake and clutch levers are quality material and well worth the price. Clutch lever fit perfect. However, the brake lever was too thick and needed to be machined down to fit. Overall satisfied with these levers I would buy them again.
Chris C
JUNK!!May 2021
JUNK! Very cheaply made. Broke within 4 hours. Had another one sent to replace it and that one broke as well. The handle snapped in half both times. Waste of money.
Perfect for a Chinese pit bike
Vera L.
NiceMar. 2021
Aubrey Boise
Clutch handleNov. 2020
Great product for the little bit of change it cost. Light weight. Great for in a pinch. Works as normal. Just a little far away from the bar but it’s not bad. Quick easy install just ended up using my original cable as just my handle was broke.
Carol B.
Did not fit the bike as claimed and the handle broke the first time my daughter rode. Total waste of money.
Easy to install and worked perfectly with the dirt bike.

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